Nowadays, entrepreneurs are following the latest trend of building online stores using e-commerce platforms. You might also be thinking of taking your business to the next level by creating an online presence. Choosing a platform to create an online store is always more beneficial and economical as compared to creating a complete solution from scratch.
In the midst of all the competitors around the globe, you need to win your customer’s attention within seconds after they clicked on the link to your store site. How can you do this and what action do you need to take? Well, there are dozens of marketing tools and website features that represent a core of any online shop — catalogs, shopping carts, advertising banners, and so on.
Online store builders can do this task much faster and include numerous features which work as stepping stones towards your success. But selecting the apt platform is a challenging task. So, It’s time to know what your website must have to gain popularity and generate decent revenue! Let’s have a look at the checklist of 10 must-have features for your e-store.
- Ease of use
As website builder is purely designed to enable the average person to create and launch a website as quickly and as easily as possible, it must be easy and straightforward to use. If the website builder is difficult to use or if the interface is confusing and hard to follow, then you should look for another one. You shouldn’t need to be spending hours of extra time trying to figure out how to work a website builder or compromising with workarounds and alternatives because of a clumsy or missing feature.
- Custom domain name
When you create a website with a store builder, you are generally given a temporary site address and it’s usually in the form of a sub-domain, such as yoursite.example.com. Then, when you are ready to publish your website, you will be given the choice to use a custom domain (ie. yourdomain.com) or keep using the assigned sub-domain. It is important that you use a custom domain – not only does it give your website credibility, it increases your website’s search engine ranking.
- Make search and checkouts easy for customers
Navigation plays a major role while a customer is purchasing any item. An online buyer may come to your store looking for a specific product or exploring the variety of your store. Customers are likely to abandon your shopping store if they are not able to checkout easily. Hence online store builders that provide an easy way to buy and checkout are highly preferred by customers because getting redirected to a number of pages just for completing a purchase is a time-consuming task.
- Facility of product reviews and ratings
Customers trust products on the basis of experience shared by other customers. Product reviews and ratings which were considered as an add-on feature initially have become a necessity now. It attracts more online purchasers who are influenced by the good reviews posted by other buyers and hence place their orders. So the facility of product reviews and ratings is one feature that your chosen online store builder should definitely have. As an example, iScripts reviews are added on the website.
- Flexibility and Scalability for the long run
Modifying a website according to the changing trends and business needs becomes difficult as it takes a lot of time and cannot be declared as a bug-free solution until it is thoroughly tested. This may take a lot of time if the online store is not developed with the help of online store builders that are flexible. Customization should always be considered when you have to become better than earlier. A completely scalable and flexible platform that allows you to do so with ease can be a good option for a long run and helps you compete in a better way in the online market.
- Blog
Having a blog may receive up to 55% more views compare to sites without it. This helps promote your site in search engines and also helps build trust with buyers. It will also talk about your business in detail and make them feel safe when buying from your website. - Social Media Links
Social media channels are the trendiest way of promoting businesses. Integrate social sharing buttons on your site, or else you may miss out great returns.
- Frequently Asked Questions
Brainstorm and create an FAQ from which your customers can get the answer to their confusions. Instead of emailing or calling you, the customer will view the FAQ page and find the answer to their questions. - Return Policy
Return policies are an essential feature of any e-commerce website. The stats below really speak for themselves, but a return policy should be clearly visible and well-written or illustrated. This is another trust-building feature of online selling. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them. - Log-in and registration
Giving shoppers the ability to access the website with a password has several advantages, says HongKiat. For one thing, there’s no need to re-enter all their shipping and payment information, making checkout easier. In addition, you capture their contact information, especially their e-mail address, for use in marketing efforts.
No matter what category you’re in, e-commerce sites have an incredible opportunity to use tried-and-true features blended with innovative new elements to create fantastic shopping experiences.
Several brick-and-mortar retailers who wished to build their online stores either chose marketplaces for listing their products or struggled to build up their store from scratch. Since the evolution of online store builders, numerous small and medium businesses have progressed by creating their own brand name. While you always have the option to choose a developer with e-commerce expertise, online store builders are apt for small to medium scale businesses.
The iScripts store builder script is kept inside the main platform for this complete all-in-one solution to allow customers to create their own online store in a click. The iScripts eCommerce website builder is iScripts GoStores– the powerful online store building and shopping cart hosting system that allows your customers to build e-commerce stores and host them on your server – similar to sites such as Volusion and Shopify.
A quick look at the features of iScripts GoStores leaves you with the ones mentioned below:
- A powerful admin panel
- Multiple payment gateway support
- Responsive design
- Support for custom store templates by admins
- Integrated invoicing and billing systems.
- Multiple admin users with selectable privileges
Further, your users will get a great online store with
- An easy-to-use dashboard
- Support for digital and physical products
- Multiple payment gateway support
- Integrated shipping methods
- SEO friendly URL rewrites and
With iScripts GoStores, this is a lot easier and the ready-to-go solution can quickly let you set up this business system without any need for programming knowledge. You would not want to worry about development hours to be spent on forging the final script to manage the users, servers, finance and all other aspects of your system. This script is a complete e-commerce platform for your online store-builder business.
A quick look at the features of iScripts GoStores leaves you with the ones mentioned below:
- A powerful admin panel
- Multiple payment gateway support
- Responsive design
- Support for custom store templates by admins
- Integrated invoicing and billing systems.
- Multiple admin users with select-able privileges
Want to test it yourself? See all the new and existing features you will receive by trying the LIVE DEMO.
Please call 1-(800)-569-5538 or send an email to sales@iscripts.com you require any more information or custom changes and receive a reasonably priced quote as soon as possible.
If you are already a customer of iScripts and have purchased this software within the last 12 months, you may download the latest version from your iScripts control panel. Allow your customers to build online storefronts with their inventory fully displayed using the online store builder software, iScripts GoStores!
Have questions about our web software and mobile apps and how it can work with your existing business or online business idea? Call us at (312) 423-6728 with any questions you may have. We’d be happy to explain how our software works, including any additional business, needs you may have. We also offer custom development of web and mobile apps at a reasonable rate.
