Wix is a platform that simplifies the way to create websites. Users can customize the website with various features, including a drag-and-drop editor, forms, logo maker, and push notifications.
The business model of Wix is based on a monthly subscription plan. The way of income also includes revenue from third-party apps, domain registrations, CRM tools for business, and fees from logos.
How Does Wix Work?
Wix is a SaaS application that allows users to build their websites based on the HTML5 standard.
The Wix platform has a pre-built editor that helps users create pages with drag and drop items and editing tools. This process can remove the need for manual coding.
Most of the time, users consider the templates and customize them according to their project requirements. Wix offers more than 500 templates of various categories. Some of the categories are:
- Fashion & Style
… and many more. Along with that, Wix offers features like buying a domain, logo creating or hosting it to the web.
At the same time, third-party apps can be added to the Wix platform by the developers. It can extend the website functionality and include chatbots, currency converters so on.
A Short History Of Wix
Avishai Abrahami (CEO) and Nadav Abrahami – Israeli entrepreneurs and brothers founded Wix in 2006.
Wix was a flash-based website builder. In the mid-2000s, Website builders like Weebly, Squarespace started at the same time frame.
The company launched the beta application in 2007, and in 2008 they launched globally. After two years, the company got a user base of 3.5 million with 400,000 new customers each month.
Two years later, they introduced their cornerstone feature, HTML5 editor. Flash-based sites have poor crawlability with search engines, which was the major problem faced to get a better rank.
Wix has been on a tear ever since. The platform has more than 190 million registered users, and over 160 million users have created their own websites across the world.
How Does Wix Make Money?
The freemium model of Wix attracts users to its platform. Since the company is cloud operational, getting new users are comparably low.
Nevertheless, the company has different sources of income. It is charging customers for subscription plans, third-party apps, and custom logos.
Let’s have a look at how Wix generates revenue.
Premium Subscription Plans
Users opting for free Wix websites will get limited functionalities. For beginners, free websites will have a subdomain as wix.com, which wouldn’t let you connect with your own domain.
Meanwhile, premium plans will give additional features to users. That includes:
- Removing Wix ads
- Higher storage and bandwidth
- Including own domain
- Priority customer support
… and many more. The four monthly plans of Wix are Connect Domain, Combo, Unlimited, and VIP.
Furthermore, the platform provides tailored subscription plans to business customers, and the features are included similarly to consumer plans.
The platform allows users to buy their own domain name. The domain price depends on the domain extension, selected years, privacy protection, and tax laws.
The user can purchase the domain and get connected once he opts from any offered premium plans.
Personalized mailboxes give dedicated email addresses for customers and their employees. The mailboxes are offered with the help of G Suite and Outlook. The mailboxes are also connected with applications such as Drive and SharePoint.
Mailboxes are linked to customer websites and allow them to respond to queries and provide customer support. Mailbox subscriptions are paid every month, and the revenue from subscriptions is shared between Wix and Google/Microsoft.
Ascend By Wix
Ascend is a Customer Relationship Management tool of Wix. The businesses hosted on Wix can maintain a trusted, lasting relationship with customers using this CRM tool.
The features added in the CRM tool are:
- List of contacts to track potential leads and customers
- Dashboard to manage customer interactions
- A live chat option
- Customer-friendly forms
- Automated processes to send emails to customers in certain schedules.
Users can create their own websites or logos on Wix’s logo maker to enhance their company website. After the creation, users have to pay a one-time fee to download and use the picture on their website.
Pros of Wix
- Good Site Speed
- Massive template collection
- Drag and drop interface
- Easy to market
- Lots of features
- 24/7 support services
Cons of Wix
- Templates are not interchangeable
- The free plan forces Wix branding
- Tracking and Analytics are paid
- Not transferable site
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Features of EasyCreate
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