Swiggy gives you food ordering services, food delivery services and offers a facility to choose your favorite food from your favorite restaurant.
Swiggy is the largest food ordering and delivery platform in India. It was founded in 2014.
The mission of Swiggy is to get your favorite food in the doorsteps within minutes. Mostly it is used in town areas by people living in flat or hostel, and those who are unable to make dishes after a hectic day.
Also, Swiggy offers you a minimum amount of cash, including the delivery charge. And the main advantage is you will get your favorite food freshly without any problems.
Swiggy also added feedback options for the customers to improve their business. Swiggy also enables a feature to locate the delivery boy, which helps to reach you quickly.
And if there is any complaint regarding the food or delivery boy, you can mark it on the rating section. Swiggy asks your suggestions about the delivery, packing, quality, and time of delivery. Now Swiggy works most of the cities in India very successfully.
Swiggy has also added multiple payment options like COD, credit/debit cards, G-pay, Phonepe, Net banking, and so on.
How does Swiggy Work?
Swiggy provides an online platform from a wide range of partner restaurants and has its own delivery personnel who pick up the orders and deliver it to their customer’s doorstep.
Swiggy helps the restaurants to increase their profit without any hard work. Swiggy works by providing complete food ordering and delivery solutions by connecting the neighborhood restaurants and urban foodies, which is beneficial for both.
We can open the Swiggy application on the mobile or on the website, and we can find a list of restaurants to order. Once the restaurant is selected and ordered placed, they receive a notification, and they start preparing it.
A broadcast signal is sent to all the delivery boys who have the Swiggy driver application. And the person can choose and accept the order and deliver it.
Like other food delivery applications, Swiggy also has integrated the google maps API which let their customers know the status of their order and the amount of time it will take for the order to get delivered in the real-time.
How does Swiggy make money?
There are mainly 5 revenue streams at present Swiggy makes money.
1.Commission from the restaurants
- From every order, Swiggy charges 15-20% commissions. Sometimes this may vary.
- If the restaurant provides food to Swiggy only then they provide them with a discount of 2-3%.
2.Swiggy own restaurants
- Swiggy has also started their own restaurants to increase their overall profit
- Because of their own restaurants, they are able to provide better and quick services.
- Swiggy Access is a warehouse-type thing in which they provide kitchens to almost five restaurants.
- Centralized kitchen helps them to reduce the delivery time to five minutes
4.Earning through Ad
- Swiggy charges money from the restaurants to show their ad on the app and to increase their visibility in-app and website.
- By 2020 the 25% of the revenue of Swiggy will come from Ad only, reported by economic times.
5.Swiggy Membership Program
- Swiggy provides unlimited free delivery during rain without any surge fee on all orders above rs.99 if you take membership of rs.49 or rs.129.
Business Model of Swiggy
Swiggy can canvas different types of business models. Swiggy mainly focused on on-demanding food delivery service. Swiggy is like a mediator or a link to connect the people between the restaurant, for this Swiggy innovates a new technology.
By using the Swiggy app, it helps all the people to access and can order their favorite foods from their nearest well-rated restaurant. The main advantage is that food will be delivered within 30 minutes to our desired location.
We can access all types of restaurants and their food details with prices and also if there any offer prices available it will be mentioned very clearly to understand for the customers. All these details are displayed through the Swiggy app for ordering food from the restaurant.
Swiggy has well trained and efficient delivery partners. They will deliver the food within the desired time. Swiggy is also useful for both restaurants and customers, so that it works as a dual-partnership model.
Restaurants don’t need to bother about the delivery of food so that they can save the cost of delivery. If a customer is placing an order, the restaurant can see the order details. They just want to prepare it and deliver it to the Swiggy drivers.
The swiggy driver will receive a signal, and if any customer ordered food through the Swiggy app. While accepting the order, the drivers will deliver the food to the given location within a limited time period.
Swiggy customers are those people who are not able to go to a restaurant or who don’t like to go to restaurants to have their food because of the easiest way to buy food. Customers who like to order food online and want to have home delivery are the main customers of swiggy.
Nowadays, there are many stores such as groceries, pharmacies, gift shops that are also available through Swiggy. Those who are buying these products also included in the Swiggy customer category.
Value proportion of swiggy includes :
There is no limit requirement to order food through swiggy. If you have to order less than Rs 50, they will receive your order. This is why swiggy has reached over 14 million of orders monthly.
Another value proposition is the food delivery with no restriction of order policy and also due to the well developed online payment method. There are different types of payment options available through swiggy.
Mainly there are three types of payment option available such as:
Card payment mainly credit card and debit cards.there are many offers while using a credit card and debit card through net banking facility. You can also feed and save the details of your cards for future use.
There are many digital wallet payments available such as Phonepe, Google Pay, etc. Paying through these wallets, customers get great offers, and food deals and these are the simplest way of online payment.
Other types of payment are cash on delivery and Lazy Pay.
Cash on delivery (COD) – Swiggy order accepts the order that we are giving cash at the time of delivery.
Lazypay– Through Lazypay, we can pay now or can pay later options available for your food.
Swiggy provides 24/7 customer service support in order to help customers at any time. Swiggy has customer support chat services and has a positive customer relationship. It has also developed eating, review, and feedback system to understand the satisfaction of customers and partners.
Channels of Swiggy
Swiggy has different channels through Mobile App, Websites and digital marketing. Moreover, the Mobile app is available through Android and iOS.
Swiggy’s main resources are local partners so that it is connected with local restaurants and shops. There are different restaurants that have top-selling orders in swiggy. Delivery providers and technology are the other main resources of swiggy.
How to build an app like Swiggy?
Now you got the idea of how Swiggy works and working of its business model.
Do you have any similar app idea?
If you are planning to create a food ordering app like Swiggy, we have created a clone script for it, to make your journey a little more simple. The new Driver feature app for the Online Restaurant Delivery Software called iScripts NetMenus.
Here we have come up with the topmost required feature for a restaurant app and giving you a glimpse of why it’s important to invest in food delivery apps for your restaurant business.
iScripts NetMenus offers on-demand food delivery feature from local restaurants with the help of a driver. Customers choose menu items from a restaurant, then drivers pick up the food and deliver the food to customers.
So, Using NetMenus you can create an online food ordering system for single or multiple location restaurants. Thus you can easily make a food ordering platform like GrubHub.