The growth in online retailing has allowed toys and games secondary marketplace to reach their audience.
Online shopping is convenient for users as the online shopping portals can be accessed 24/7 by them from anywhere.
Thus, toys and other kids’ pre-loved stuff listed by parents are focusing on developing and maintaining elaborate where other parents can purchase toys according to the age of their kids and the skills, they want to be inculcated in them.
Hiive is a peer-to-peer marketplace for kid stuff, that provides a storefront for kids to create and run, trade, and find the latest styles with the parents’ supervision.
Richard Garner the CEO of the application wants to educate kids to realize the value of their belongings.
Hiive is an online secondary marketplace app for toys and games that will allow children to select and list items with parental oversight.
The goal of the project is to provide a simple user interface to allow kids to make selections without assistance from parents.
The mobile application buys and sells gently used kids’ clothing, shoes, toys, homemade items, sports goods, and baby gear, so it helps parents to recycle their children’s nearly new items and get paid on the spot. This allows educating kids to realize the value of their belongings.
Hiive helps parents keep up with their kids’ constantly changing needs – from the next size to the next style to the next season – by providing a platform through which they can shop and sell a curated selection – all within a trustworthy, environmentally friendly parent community.
Target Audience of Hiive
Kids are the target but parents are the spenders.
The way sellers present their products is important for two reasons: they are catering to two different audiences: Parents and children.
The children are the target market. They are the ones who need to get excited about listed toys and related products.
But the parents?
They are the ones who spend the money. So, this platform actually appeals equally to both sets.
How does the Hiive application work?
Hiive is a great way to clean out your kids’ closets and make extra cash on the things your kids have outgrown. It’s where the good stuff goes to start a new life, and where smart parents go to score great finds.
Three simple steps to do:
- Sell in a Snap
- Snap a photo, give it a description, name your price and request to approve.
- Filter & Find
- Easy-to-use tools like search and filter make it simple to find exactly what you’re looking for, every time.
- Buying is Easy
- Search and see what others are selling, decide to buy an item, and send a request to approve.
Tech Stack of Hiive
Hiive is only available as a mobile application, that consists of hybrid iOS and Android applications for end users built using the React Native platform.
There is a single version of the app for both Parents and Children. This allows both actors to use a single code base, unlike two unique apps each designed for each actor.
Selling and Buying made easy in Hiive
The online platform Hiive has a variety of localized benefits for parents and children as well as larger benefits for the environment. If successful, it would be easy to assume that this concept will be easily accepted by the target market.
Sell a Toy:
- Take a photo of the item
- Describe and price item
- Request adult approval to sell
Buy a Toy:
- The kid sees what others are selling
- Decides to buy an item
- Requests adult approval to buy
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