Fellow Chicagoan and pay-per-click expert Perry Marshall wrote a neat article on a litmus test for a new online business. He articulates why it’s important to use a niche market if you are an entrepreneur creating an online business. Looking back at the number of online businesses people created using iScripts business software solutions, it appears to be true.
I hear it every time I talk to potential customers requesting our software products. When I ask customers that are already using, iScripts SocialWare sometimes they say, “I want to create a website similar to Facebook or LinkedIn. My question is why? When you are trying to create a Facebook clone or an Amazon clone, it should be targeted for a niche market if you really want success.