There is marketing, and then there is holiday marketing.
Is your website prepared to take advantage of the most lucrative shopping season? Here we have created a few tips of inbound marketing to get the most from the holiday rush:
List of Inbound Marketing Tactics
Optimized Blog Posts – While you write blogs try to use long-tailed keywords and figure out the keywords that may use for holiday searches. Your contents must include the products with holiday terms like holiday presents, holiday ideas, holiday gifts for boys, etc. This kind of optimization can rank your website. Try to use call-to-action buttons in your blogs and link them to effective landing pages.
Consider Free Shipping – Users are more inclined to buy, especially around the holiday season, if shipping is free. Many people are expecting to pay a few dollars more for shipping, but they will show their thanks for free shipping by taking advantage of the promotion and buying a few extra items.
Send Holiday-Themed Email – Try sending newsletters with holiday-oriented content. Timely, holiday-oriented content is generally well-received by the general public. This is a way for you to showcase features products and give customers additional visual gift ideas. Inform them the promotions are available for a limited time and don’t forget to mention the gift cards!
Social Media – By using the holiday keywords promote your brand and products in social media. Try to track holiday-related keywords and phrases which will help you to sell most of your products. Use hashtags when you post in social networks, that will help to reach more places and brings more traffic to your site.
Check Your SSL Certificate – The last thing you want is for a consumer to add products to the cart, click on the checkout button, and then get a message that says the transaction isn’t secure. So make sure your SSL certificate is not running out of date. And update it before the peak holiday season.
Deck the Halls – Be sure your homepage is attractive and featured products are displayed. Consider fresh, seasonal holiday banners! Keep your holiday look consistent with all forms of communication with your audience.
Functionality – Consumers expect a page to load within two seconds and find what they are looking for quickly. Accommodate the anticipated spike in traffic by ensuring your site’s speed and functionality is up to par.
Quality Service – Give customers the best service you can especially around this time of year. It is important for small businesses to give quality service and attention to make a lasting impression. Take care in the details and increase profits by growing your customer base.
When you utilize these inbound marketing tactics your eCommerce site will ensure that your products are ready for the holiday rush. Check some marketing strategies.
Do you have any suggestions of your own? We would love to hear them!
We want you to succeed this holiday season!
If you feel stuck in one of these areas, do not hesitate to call us. The iScripts team also offers experienced SEO, design and customization services along with additional resources available to you. Contact us at 1-800-569-5538 for more information or to speak with us directly.