There is marketing, and then there is holiday marketing.
Is your website prepared to take advantage of the most lucrative shopping season? Here we have created a few tips to get the most from the holiday rush:
Optimized Blog Posts – Concentrate on long-tailed and holiday-centered keywords and searches. Write content that includes your products and the holiday terms (Christmas, holiday presents, holiday gifts, Christmas ideas, boy holiday gifts, girl Christmas gifts, etc). This will help your website rank better for these longer, niche keywords. Make sure that you have strong call-to-action buttons on each of your blog posts. Link them to effective landing pages.
Consider Free Shipping – Users are more inclined to buy, especially around the holiday season, if shipping is free. Many people are expecting to pay a few dollars more for shipping, but they will show their thanks for free shipping by taking advantage of the promotion and buying a few extra items.
Send Holiday Themed Email – Try sending newsletters with holiday-oriented content. Timely, holiday-oriented content is generally well-received by the general public. This is a way for you to showcase features products and give customers additional visual gift ideas. Inform them the promotions are available for a limited time and don’t forget to mention the gift cards!
Social Media – Monitor and promote your brand and products in social media with holiday keywords. Monitoring and promoting your most popular products is essential for eCommerce stores. Tracking holiday-centric keywords is an advanced skill that can help you sell more. Instead of just tracking 1 keyword, track phrases that include holiday terms like “Christmas” or “present”. Tracking these terms in Twitter will allow you to see tweets. You could then engage these tweeters to let them know about your new articles and optimized blog posts! Or you could send them links to a landing page that offers 20% Off when signing up for promotional emails.
Countdown Box– Consider incorporating a ‘time till holidays’ countdown box on your website. Use the stress of the time-crunched holidays to your advantage. Implementing a countdown box reinforces the “scarcity of time” concept, which can lead to impulse buying and increased conversions
Check Your SSL Certificate – The last thing you want is for a consumer to add products to the cart, click on the checkout button, and then find a message that says the transaction isn’t secure. You should always make sure your SSL certificate is updated, but especially during the peak holiday season. Offer gift cards during the holidays. Buying for others can be stressful, especially if the gift-buyer isn’t familiar with the product they’re buying. Avoid losing sales from overwhelmed visitors by offering gift cards.
Deck the Halls – Be sure your homepage is attractive and featured products are displayed. Consider fresh, seasonal holiday banners! Keep your holiday look consistent within all forms of communication with your audience.
Functionality – Consumers expect a page to load within two seconds and find what they are looking for quickly. Accommodate the anticipated spike in traffic by ensuring your site’s speed and functionality is up to par.
Quality Service – Give customers the best service you can especially around this time of year. It is important for small businesses to give quality service and attention to make a lasting impression. Take care in the details and increase profits by growing your customer base.
Utilizing these inbound marketing tactics will ensure that your eCommerce site is prepared for the holiday rush. Do you have any suggestions of your own? We would love to hear them!
We want you to succeed this holiday season! If you feel stuck in one of these areas, do not hesitate to call us. The iScripts team also offers experienced SEO, design and customization services along with additional resources available to you. Contact us at 1-800-569-5538 for more information or to speak with us directly.