What is Bundle App?
Bundle App is a consumer shopping mobile application that provides a novel way for users to purchase complementary items along with their intended purchases.
Eli Fish conceived of this idea during his employment at the Campbell Soup Company. He is not fully engaged with this endeavor, while Campbell provides a supporting role and maintains an equity position.
The platform will allow users to group the items they buy into “Everyday Bundles,” “Inspiration Bundles,” and “Custom Bundles” that will complete their shopping trip faster.
Bundles are any group of items that you frequently buy together – the ingredients for a recipe, a standard breakfast, your weekly snacks, or household products. The Bundle App launched with a mission to make weekly grocery trip of users to be as fast and easy as ordering takeout.
How does Bundle App work?
Users can register to the platform by providing their Name, Email, and Password. To begin the shopping process, users must select their preferred retailer. This will allow the user to interact with the chosen inventory and receive support from the retailer directly.
After successful login, they can select their favorite cuisine from the list of selections. Once the selection is complete, users can click on the “Confirm” link and the platform will allow users to access personalized recommendations.
Prior to reviewing bundles and inventory, the application will request location information from the user to populate a list of locations where products will originate. The user has to select from among the populated options. Once this is completed, the application will begin to populate inventory availability based on this location with the location chosen parameter.
The home screen will display tailored shopping bundles based on user selection. The home feed will be updated regularly based on user interactions within their search history, previously used items, favorite items, and other criteria.
Features of Bundle App
The home screen features two types of preprogrammed shopping bundles: Everyday bundles and Inspirational bundles
The application will provide 30 everyday bundles and 30 inspirational bundles that will be immediately available to users. Users’ previous orders will determine the order that the bundles are displayed. This application’s main menu will allow users to review their profile, access the search function, settings area, and more.
To begin the primary user flow, users must select a seller from a map based on their proximity. This will then move them to the bundle selection and creative flow.
Users can view the basic and most often used items within this Bundle for easy access and purchase. Bundles will be organized by breakfast, lunch, dinner, and more. They can add and manage the items within a bundle if needed. The preprogrammed items will be added automatically while selecting a created bundle.
The application will allow users to customize items from the Bundle according to their preferences. They can add, remove, and swap the items. By using the swap feature, users can select alternatives to the ingredients within the Bundle. Users can share their bundles through social tools.
It will provide more information like recipes, ingredients, and detailed steps for preparation. Upon clicking on the desired dish, users can view the details screen, including the total number of items and related information. Users can customize the items based on their needs, the same as an everyday bundle.
Users can also create their own bundles based on their shopping habits to access all the features of every day and inspirational bundles. Users can make their item groupings and can share their created bundles through social tools. They can access recipes, ingredients, nutrition facts, and other details.
Why Shop by Bundle?
While shopping through Bundle, the result is, A personalized grocery trip that is 2X faster and a million times easier than any other grocery site.
With Bundle, you customize each grouping to include the brands and items you want and then save to add those items to your cart in a single click.
Users can choose Everyday Bundles to shop items they always buy or browse Inspirational Bundles to find a new meal.
We built Bundle App with an option to customize user bundles. The main advantage of using Bundle is you can spend less time shopping and more time living.
How to Place an Order?
- Users can add items to the cart for further action.
- Items will be categorized in their bundles as Meat, Dairy, Produce, Bakery, and so on.
- Once the user has confirmed the order, they will transit to the main Kroger site. All orders will be processed through the Kroger platform directly.
- All items in the shopping cart will be assumed as purchased for user records.
How does Bundle App make money?
A free trial is provided for all new users. Users may choose to use the Bundle app with all of its features twice before requiring a subscription fee.
On the third purchase before being sent to the Kroger website, the application will prompt the user to purchase a monthly subscription to the Bundle service. $5/month will be charged automatically.
If users choose not to subscribe, their profile information will be saved in perpetuity. They will be able to access all of the platform features, but will not be allowed to purchase items through the application.
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