Home Business Model Study The Business Model of Soothe – On-demand Wellness App

The Business Model of Soothe – On-demand Wellness App

by Mariya Parackal
ondemand wellness app

What is Soothe?

Soothe has quickly become the largest and most popular mobile wellness provider in the world. Soothe is a multi-national wellness service provider that allows users to request the services of massage therapists, cosmetologists, and estheticians. Soothe is an on-demand wellness app that permits users to book a massage week in advance. Users will get one in the comfort of their own homes. 

Massage services like Soothe offer in-home massages which are more convenient and easier to get therapists that can come 7 days a week. Soothe allows users to book massages from morning to midnight and delivers therapists to home within 1 hour after booking. Soothe ensures certified therapists with a clean background for the service. 

On-demand massage apps are sprouting up around the country with flexible time slots. Using Soothe App users can manage appointments, review therapists, and invite friends. Users can easily book, schedule, and pay in advance for in-home massages. 

The different massage options of Soothe are Sports massage, Prenatal massage, Couple massage, and more. Once a user books a massage, a masseuse will bring everything for a spa-like in-home massage experience. 

How Does Soothe Work?

Users need to create an account after downloading the app. Prefer the required massage and do an advance payment with time, date and place. Users can choose a female or male masseuse as per preference and the duration of massage. Soothe is available in 66 cities across the US, Canada, UK and Australia. 

The Soothe app connects users with top wellness professionals in their area. Soothe professionals offers:

• Relaxing Swedish or Deep Tissue massage

• Recovery sports massage or Percussive Therapy

• Prenatal massage to promote wellness during pregnancy

• Skin care, including facials to help with hydration, aging, stress and acne

• Haircuts & styling

• Beauty services, including spray tanning…and more

Soothe Features & Benefits

• Book a Soothe spa party for a bridal shower or group pop-up event

• Purchase gift cards to say thank you to friends, family, or colleagues

• Refer friends to Soothe and earn free services

How does Soothe make money?

Soothe has monthly and yearly membership options for users. Soothe Plus offers significant discounts and allows the massage credits to roll over if users don’t use them each month. The standard pricing that Soothe offers:

  • 60-minute massage

A one-time, 60-minute massage is $128

  • 90-minute massage 

 $175 for a one-time massage

  • 120-minute massage

$225 for a one-time massage 

On-demand Wellness App

Features for an On-Demand Services App

  •  Authentication and Security
  • Essential Notifications
  • Live Tracking
  • More Payment Options
  •  Easy Interface
  • Efficient Customer Care
  • Rating and Review Options
  • Addition of Recent Search Activity and Past Orders
  • The Wishlist Feature
  • Visual Appeal

The business model of ondemand service businesses executes client demands on the basis of goods and services.

How to build an On-demand Wellness App?

Are you planning to build a wellness app like Soothe?

You can try our on-demand marketplace script UberforX to build a similar app. Check the demo to get more ideas of how to use the open-source script and build your app with our dedicated development team.

iScripts UberforX includes:

  • iOS and Android Apps
  • Control Panels for Admin, Users
  • Open-source and fully customizable
  • Payment Gateways etc

Use this premium marketplace platform to launch various on-demand services marketplace. 

The UberforX software package comes equipped with a robust administrative control panel for the administrator to manage the operations of the website. It was also designed to have a strong Vendor section, allowing each vendor to list their services along with descriptions, images, pricing, and more. Vendors can even start a business with a single click.

iScripts UberforX is an ultimate on-demand service platform. This on-demand service platform gives you the flexibility to run any Uber-like service site for industries such as medical, auto, food, maids, taxis, and fitness. Find out more and try the demo.

Got an idea for your on-demand service application? You can discuss it with us as we are happier to help you with our Ultimate On-Demand Service Platform, iScripts UberforX.

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