With the world going through turbulent and unprecedented alterations since 2020, a lot has changed. When we talk about how humans interact with their physical and social spaces, the transformation has been jarringly drastic. It did not take long for people, especially business personnel, to realize that tangible and physical sites need an online replacement in today’s precarious circumstances. In the context of the inundation and absolutism of digital and hybrid modes, the restaurant and culinary industry also took some profound measures. Statistics reveal that the restaurant traffic reduced to 20 percent after the pandemic, whereas the delivery valuation spiked up by 70 percent. Thus, in an evolutionary scenario, the phenomenon of virtual restaurants comes into the picture.
Restaurants worldwide are now asking questions such as how to bring in new orders and customers, how to make better use of their staff and kitchen capacity when orders are slow, how to diversify operations, and so forth. Well, the answer to all the questions lies in virtual restaurants. With the explosive growth of online ordering and delivery, now is the optimal time to launch a brand-new virtual restaurant entirely in the online medium.
The Groundbreaking Potential of Virtual Restaurants: A Crisp Overview
In simple words, we can understand virtual kitchens as a delivery-only culinary concept that operates out of an existing brick-and-mortar restaurant. They accept orders through apps, websites, and platforms like iScripts NetMenus Enterprise model. The virtual restaurant mechanism is an excellent way to generate new orders and revenues without increasing overhead costs. It is noteworthy to highlight that a virtual restaurant shares a kitchen with an existing brick-and-mortar restaurant to prepare and pack their orders. Thus, it is a symbiotic relationship between two culinary focal points. What the customers have to do is place an order from a secondary menu that is solely available online and exclusively for delivery. The staff of the brick-and-mortar restaurant prepares the online orders of the virtual restaurant as secondary orders, in addition to their principal or immediate orders.
Types of Virtual Restaurants
Virtual restaurants can take several forms, and two of the most popular ones are –
- Isolated Virtual Restaurants – It is the mechanism wherein a restaurant owner creates their virtual restaurant to drive more business and reach more customers through new flavors, menus, and concepts. For example, the owner of an Indian restaurant attempts to diversify to include Japanese cuisines through a virtual restaurant. As such, two restaurants are now being run using the same name and same kitchen, but two distinct sets of customers are being served.
- Branded Virtual Restaurant – It is a symbiotic mechanism wherein a virtual restaurant collaborates with an existing brick-and-mortar restaurant. One party handles the menu, branding, packaging, and so forth, and the other party deals with cooking, fulfilling orders, handling kitchen staff, and likewise.
Importance of Virtual Restaurants in Contemporary Times
Estimates suggest that the value of virtual restaurants will reach USD 1 trillion by 2030. Therefore, now is the time to invest in your own branded virtual restaurant by taking the assistance of iScripts NetMenus Enterprise. However, before dovetailing into how you can co-opt NetMenus, let us first glance at the many merits of a branded virtual restaurant.
- Virtual restaurants provide a way for brick-and-mortar restaurants to rope in more sales, revenue, and customers without investing in a new physical location. Typically, virtual restaurants can launch in a fraction of the period physical restaurants take to inaugurate.
- Virtual restaurants offer those in the culinary business to reach out to new customers by launching a novel menu or a unique cuisine type. Thus, even customers who typically do not order from a specific restaurant can be attracted through their virtual restaurant.
- The phenomenon of branded virtual restaurants is a phenomenal trajectory for those without a brick-and-mortar restaurant or kitchen to delve into the culinary business. Thus, newbies and bigwig restaurateurs can grow without overhead costs.
Thus, it would be safe to assert that virtual restaurants are a foolproof technique that restaurants can use to lower their expenses, avoid opening new branches in uncertain times, and yet diversify their menu to reach new customers.
How can iScripts NetMenus Help You Achieve Your Dream of Opening a Branded Virtual Restaurant?
To begin with, iScripts NetMenus Enterprise is a platform that makes online food delivery easy and hassle-free. After purchasing the script, you can incorporate your logo, include novel site content, and manage product property within the administration area. It is a quick and direct mechanism that is operable through a few clicks and with the immaculate assistance of the product development and support team of iScripts. In other words, iScripts NetMenus Enterprise is an open-source multi-restaurant food ordering software script without code encryption. It enables its users to customize their scripts as per their website needs.
As a marketplace, iScripts NetMenus allows their users to earn money in commission, advertising, and delivery fee. Mainly, the revenue is extracted from commission and delivery service for orders. There are two ordering models upon which NetMenus is based –
- The GrubHub Model – We all know that GrubHub is an online platform for quick and easy pickup and delivery of food orders. The company has been at the forefront of the food ordering market by providing instant solutions to a restaurant to cater to a more extensive customer base. Thus, through iScripts NetMenus Enterprise, it is easy to earn by following the structure of the GrubHub model wherein you make a commission on orders and marketing activities. Customers order food from their beloved restaurants delivered to their doorstep on time. Thus, you can earn a small percentage of that delivery fee.
- DoorDash Model – It is a model that benefits both users and restaurants. The DoorDash mechanism enables the user to find a restaurant on the one hand, and on the other hand, restaurants also get access to a magnified customer base. Just like how DoorDash charges a commission for every order, you can utilize iScripts NetMenus to carve out a third-party delivery mechanism to earn money via commission and ads.
iScripts Netmenus Enterprise is an online multi-restaurant ordering system where you can build your online food ordering system! The system will help you optimize costs and make business decisions based on your online sales results. See the demo of Netmenus Enterprise
