What is Social Commerce?
It refers to the utilization of the social media platforms for eCommerce portals where the buying and selling of products occur on social media. According to research, almost 67% of youngsters buy products online primarily through social media platforms like Instagram, Facebook, etc. The convenience associated with online shopping and its popularity amongst millennials account for the rise of eCommerce platforms.
Social media platforms help in providing a personalized shopping experience to the customers and seamlessly merges access to eCommerce with social media. The customers can use social media to share their feedback about their preferred brands. Thus, it enables the brands to gain better outreach.
People also recommend their favorite brands to others through social media. Hence these social media platforms boost the marketing and sales of the companies. The most common example is the Facebook business retail platforms form to buy products while staying on Facebook. The integration of eCommerce and social media also increases the website traffic of the companies. You also learn the advantages of niche social networking communities.
The benefits of social commerce are as follows:
How Social Commerce Can Benefit Your Business?
Improvement in SEO ranking
Social commerce enhances the website traffic of the company and improves the SEO ranking of the brand. Thus, the Social Commerce pages of a brand immensely help to improves its online visibility and outreach. You can also draw social media traffic by sharing the website contains links on the social media pages. It enables the social media users to interact with the company to learn more about the product and recommends the product to others through social media.
Increase in Customer Base
The number of social media users increases every day, and there are billions of active users on these platforms. So, the companies have a more significant opportunity to attract the target audience and convert those leads. Social media bridges the gap between the brands and the numerous potential buyers who prefer online shopping.
The companies that wisely use social media for eCommerce increase their customer base exponentially. Thus, social media becomes the platform that supplies the demands of the customers.
Solidifying Bonds with Customers
Social media not only helps businesses to earn profit but also builds a lasting bond with customers. While promoting the products, the brands interact with the potential leads and earn their trust. In addition, the company uses other tactics of engaging with the customers through campaigns and email marketing to convert them. The relationship-building contributes to the retention of customers.
The customers who are happy with the service recommend the brand to others, share their positive reviews, which thereby helps the business to attract new customers. Thus, the companies make the best use of the social media platform to treat the first-time customers with care and attend to their queries and needs. Bonding with the customers is one of the pillars of success for a brand.
Increase in Authentic Engagement and Traffic
Social media allows proper communication between the customers and the brands. The company’s content every day emerges on the news feed of the customers, and the latter can engage on the post that is Like the post, comment, and tag others. The brand’s representative also answers the Comments, which provides the brand better exposure and authentic traffic.
Thus, social media enables companies to connect with their customers on a personal level. On the other hand, the brands become more relatable for the buyers. Thus, the companies create engaging social media content, posting exciting details about the product, images, and videos to draw the customers’ attention.
The companies also use personalized marketing tactics through social media campaigns to target old customers. The companies have the information of the past purchases and the preferences of the particular customer.
So, the brand promotes similar products that the customer might be interested in to make him buy the product. As a result, all brands emphasize developing their social media platforms to ensure greater outreach. For better branding of the company, the company regularly posts updates and interacts with the customers. Here check the Steps to Create a Social Networking Site.
Social Networking Software
iScripts SocialWare is an open-source, social networking software. The software also supports privacy settings, links, photos, and videos.
Social networking sites have experienced a massive amount of growth through the years and users are engaged now more than ever.
Social Networking Mobile App is our new release for creating online community sites.
You can test-drive the new version at the live demo.
Benefits of using iScripts SocialWare include the ability to generate revenue through social commerce by establishing gift shops, affiliate programs, points systems, ads, and membership fees. You can also enhance your existing business or website by encouraging social interaction among groups.
Conclusion
Thus, social commerce ensures numerous benefits for the company and increases its revenue generation. In addition, the utilization of the social network platform for marketing and developing a bond with the customers boosts the business.
Most importantly, social media platforms enable companies to analyze their performance by scrutinizing the metrics. So, the brands can evaluate the positive and negative aspects of their strategies and make amends accordingly.
For more information or questions related to how you can take advantage of the platform, contact us at (312) 423-6728 or send an email to sales@iscripts.com
