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7-point SEO Checklist For Digital Marketers
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7-point SEO Checklist For Digital Marketers

by Noyal Sharook
written by Noyal Sharook

Imagine you have a brilliant business idea, a perfect website, and amazing products. But no one finds you online. Frustrating, right? In today’s digital world, this is a common challenge. The secret to getting noticed lies in Search Engine Optimization (SEO). While SEO can seem complex and overwhelming with all the conflicting advice out there, it doesn’t have to be. With the right steps, you can make your website visible, attract quality traffic, and grow your business online.

Here’s a practical guide to help startups and digital marketers navigate SEO effectively: 
SEO Checklist

SEO Checklist

 

1. Set Up Your SEO Foundation

Before you dive into content and keywords, start with a strong SEO base. A good foundation makes your efforts measurable and organized.

Key steps for your SEO foundation:

  • Strategy: Align SEO with your marketing goals, budget, and technical capacity.

  • Implementation: Set up tracking tools like Google Search Console, Bing Webmaster, Google Analytics, and optional tools like HubSpot or Yoast.

Things your SEO strategy should include:

  • Goals and objectives

  • Strengths and weaknesses

  • Marketing funnels

  • Competitor analysis

  • Scalability plans

  • Topic clusters

  • Understanding customer behavior

Check out: Useful Business Tools You Should Consider

2. Focus on User Experience

Google now rewards websites that offer great user experience. This goes beyond keywords and backlinks.

Core factors to improve user experience:

  • Largest Contentful Paint (LCP)

  • First Input Delay (FID)

  • Cumulative Layout Shift (CLS)

  • Mobile-friendliness

  • HTTPS for secure browsing

  • No intrusive pop-ups

3. Keyword Research

Keywords are the backbone of SEO. Use the right types of keywords to target your audience effectively.

Types of keywords:

  • Pillar Keywords: Broad and competitive, like “Digital Marketing.” Build authority around them.

  • Long-tail Keywords: More specific, e.g., “Digital Marketing for Shopify stores.” Easier to rank and attract targeted traffic.

  • Short-tail Keywords: One or two words, often similar to pillar keywords. Good to own early if competition is low.

Tools for keyword research:

  • Google Suggest & related searches

  • Google Keyword Planner & Trends

  • SpyFu, SEMrush

  • Keywords Everywhere (browser extension)

4. On-Page SEO

On-page SEO ensures your website is optimized for both search engines and users.

Checklist for on-page SEO:

  • Keep URLs short and keyword-friendly

  • Use H1, H2, H3 tags for structure

  • Include keywords in titles and first paragraphs

  • Use synonyms instead of exact keywords

  • Add internal and external links

  • Compress images & add alt tags

  • Embed videos and use CDN for speed

  • Optimize for rich snippets

5. Content Optimization

Content is king, but quality content matters most.

Best practices In Content Optimization:

  • Solve your reader’s problem

  • Write catchy titles and intros

  • Keep sentences short and readable

  • Use active voice

  • Add table of contents with anchor links

  • Create cornerstone (long-form) articles

  • Link smaller articles to cornerstone content

  • Use lists, tables, and short paragraphs for featured snippets

  • Refresh outdated content regularly

6. Off-Page SEO

Off-page SEO improves your website’s authority and visibility outside your pages.

Main tactics:

  • Link Building: Guest posts, references, reviews, forums, press releases

  • Social Media: Share content, gain mentions and traffic

  • Local SEO: Create a Google My Business page for location-based search visibility

Check out: Improve Customer Satisfaction in your Online Business.

Keep Up with Changes

SEO is constantly evolving. Major algorithm updates are rare but impactful. Minor changes happen regularly. Stay updated with best practices and avoid shortcuts like keyword stuffing or low-quality links.

Conclusion:

SEO may seem complicated, but with a solid foundation, focus on user experience, smart keyword research, quality content, and off-page efforts, your website can achieve higher rankings and attract the right audience. Keep learning, stay consistent, and your digital presence will grow.

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What is SEO? Search Engine Optimization Explanation

by Noyal Sharook
written by Noyal Sharook

In the world of business, SEO (search engine optimization) is one of the most important factors to have in place.

Increasing your SEO ranking on Google will improve your website’s visibility and get you more customers.

This blog post will give you a basic idea about what SEO is, how it’s done, and why it matters.

What is SEO?

SEO stands for Search Engine Optimization.

It is a collection of techniques and methods used to help improve your search engine ranking.

In other words, it is all the work done that will go towards increasing website traffic through search engines.

When done correctly, SEO will result in an increase in the quality and quantity of traffic your website receives through organic search engine results.

SEO is done to increase your website’s organic ranking and is completely unrelated to paid traffic.

As you can see in the image, the paid results do appear first, but the organic results have not needed to be paid to appear here.

This alone shows how important SEO is because you can organically get onto the first page of search results without needing to pay for any ads.

The Key Parts of SEO

On-Page SEO

On-Page SEO refers to the practice of individually optimizing web pages to earn a higher ranking in search engine results pages.

It refers to all content, including text, images, videos, and the HTML code for the website.

Keyword Research

Keyword research is the work you do to find the keywords and phrases that your target market are typing in search engines.

The end goal is to optimize your website’s content to rank for those keywords/phrases (also known as search terms).

Off-Site SEO

This refers to the actions taken outside of your website to help increase your rankings in search engine results pages (SERPs).

Off-Site optimization includes improving your site’s popularity, trustworthiness, authority and relevance.

This can be done by having other relevant and high authority websites linking to your website.

Local SEO

Local search engine optimization is all about increasing visibility on search engines for businesses that sell to their customers in a physical location, as well as or instead of online.

These types of businesses could be anything that operates offline, from a local bakery to a service-based company, like a plumber or a window cleaner.

Local SEO can include anything from setting up a Google my business page, to adding your businesses local information to your website.

Technical SEO

Technical SEO usually refers to the work that needs to be done to optimize your website for crawling and indexing, it can also include any technical process that is used to improve search engine ranking and visibility.

The main reason that it is called “technical” is that it has less to do with the content on your site, and focuses on the more technical aspects, including page loading speed, URL structure, XML sitemaps, mobile-friendliness and more.

If you do all of these correctly and comprehensively, you have a higher chance of ranking on the first page of the search engine results.

Read more: 7-point SEO Checklist For Digital Marketers

How Search Engines Work

Search engines are quite complex, but the way they process can be put into three simple to understand steps.

1- Crawl: First, search engines crawl the internet for content, looking at each page they find and following every link on those pages.

2- Index: Then, they store and sort all of the content that has been found from crawling the web, once sorted, the content is ready to be displayed to users.

3- Rank: Finally, the content is displayed in search results, ranked in order of how relevant and useful it is deemed to be based on the search query.

So to simplify it even more, search engines like Google scan through all of the content on the internet by crawling it, then they store and sort it, and then finally display the most relevant content in the search engine results pages.

Why is SEO Important?

You can just use paid ads to generate website traffic, but organic search engine traffic will cost nothing and will give better results in the long run.

Visibility

One of the most important aspects of SEO is to increase your site’s visibility, this is done by making it easy for users to find your website when they type a query into a search engine that is relevant to your content.

If your SEO efforts are successful and you manage to get a high ranking the visibility of your site will increase massively.

Web Traffic

Increased website traffic is one of the most sought after goals in an SEO campaign, it is achieved when you increase your site’s search engine rankings.

If you want more users to find your website through Google or another search engine, you must optimize your website for search engines.

Getting your site to the first page of search results will increase website traffic, and if you manage to get into the top five results, you are doing it right!

The first five organic results on Google search results pages amount to over 65% of all clicks.

User Experience

A good SEO plan also forces you to improve the quality of the content that you produce, and optimize the user experience/usability of your site, in turn making it easier for users to navigate your content.

If your site has a good user experience, for example, the menu is easy to navigate, and the pages are mobile responsive, you will increase the time that users spend on your website and lower the percentage of people who close your site after viewing just one page (bounce rate).

Other great ways to improve user experience include: optimize the page loading speed, use images & videos, and make content that is easy to read.

Authority

Your website’s authority and trust are improved when you optimize properly, mainly by building relevant links to your site and creating high-quality fresh content.

With age brings trust, if your site’s pages are being updated when needed, receiving quality backlinks, and contain high-quality content – over time the authority and trustworthiness will continue to build on their own.

Should I Hire A Professional?

Whether or not you should hire a professional is all down the size of your website, and your ability to learn how to run an SEO campaign.

Reasons to Hire a professional:

  • You don’t have any time to put aside to do SEO work
  • Google has penalised your website
  • Your website traffic has been declining and you don’t know why
  • The website is very comprehensive, meaning the SEO work will be more complicated

Reasons to do SEO yourself:

  • You will save the money that you would have spent hiring a professional
  • You can learn search engine optimization, which is a very valuable skill
  • The website is very simple (only a couple of pages), meaning SEO should be straight forward

Read More: 5 SEO Mistakes You Must Avoid

It is all down to how you view it and whether or not you think you have the time and ability to do it yourself.

How Much Time Does SEO Take?

The SEO process can take a different amount of time for every website.

The average site will start seeing some results after 6 months, so don’t think you will be at the top of Google in just a couple of days!

However, some aspects can change how quickly you will start seeing positive results.

The design of your website

A badly designed website that is difficult for users to navigate can negatively impact your site’s search engine rankings.

The size of your audience/target market

If your site is focused around a very specific niche which is easy to target, it may be easier to rank on the first page of search results.

The competition

If your website is in a highly competitive industry, where you have massive competitors, it can be difficult to get into the first page of search results.

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5 Reasons Why Blogging is Crucial for Brand Growth

by Noyal Sharook
written by Noyal Sharook

People have been blogging for decades now and text-based content has for a long time, run the internet.

As video content is becoming more important, it is crucial not to forget how valuable it is to have a blog on your website.

That is why I have put together this simple list of 5 reasons why blogging is still crucial for your business.

Increased Website Traffic

When you have a blog which you regularly publish articles to, you can use it to drive traffic to all parts of your website.

Blog posts are a great way to find a new traffic source for your website, this can be through social media, search engine traffic, or even word of mouth.

Publishing regular high-quality articles to your blog will increase your traffic and keep current visitors coming back.

You can maximise on this traffic by creating inbound links from your blog posts to your products or other website pages, but remember to only do this if it is relevant to the article that you are writing.

Brand Recognition & Authority

If you are writing high-quality articles that are giving readers useful information, over time your brand will be seen as an industry leader.

By doing this, you are showing that you have knowledge in your area and that will form into a trust with your readers.

Becoming a trusted brand within your industry will allow you to stamp your authority on your market so that customers and website visitors keep returning.

If you are a service provider and you frequently publish well-researched articles that cover topics within your niche, you will be the place to go, within that particular industry.

You will be building trust and providing quality which will keep customers coming back.

Improved Customer Relationships

High-quality blogs provide website visitors with the information they are looking for.

When you are providing someone with valuable information, you are gaining their trust and respect.

Over time, a visitor will come back to your blog as a source of trusted information.

To a business, having a relationship like this with a potential customer is gold.

Just by providing someone with information, you are saving them time, money and displaying that you have knowledge in the subject.

Trust equals sales, a visitor is more likely to turn into a customer if they trust you.

Search Engine Optimization Improvement

Blogs improve SEO, there are no doubts about that.

If you are publishing fresh content on a regular basis it is an unbeatable way to outrank your competitors on search engine results pages.

All search engines love content that is both fresh and relevant, so blogging is one of the simplest ways that a business can improve its SEO.

Posting consistently, whether it’s daily, twice weekly or weekly, will constantly provide search engines high-quality content to index.

It is important that you only write articles that are relevant to your website by using the right keywords, that way you will give your website the opportunity to rank in search engines for the same keywords that your potential customers are using, giving them a higher chance to find your site.

You Can Re-purpose All Of Your Blog Content

Don’t forget that you own all of the content that you write for your blog, so you can re-use it in any way you like to maximise its usage.

You can turn your blog posts into videos and publish them onto other platforms like YouTube and Facebook, this will grow your social presence and also send people to your website.

Depending on the type of articles that you write for your blog, you could turn them into online courses that you could sell or give away as a lead magnet.

Or you could turn them into informational Instagram posts to help grow your Instagram page which will in turn grow your brand presence in your field.

So there are many ways to re-purpose your blog content, and it is a great way to maximise it’s potential.

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8 Statistics That Prove the Importance of Local SEO

by Noyal Sharook
written by Noyal Sharook

If you are a business that has a physical location for customers to visit, you must optimise for local SEO so that more people can find you through search engines.

Think about it, if you are looking for a local shop in a place that you have not been to before, what do you do?

Take out your phone, open a search engine like Google, and search for it.

Your own customers are no different, and if your business appears at the top when they make a search on Google, they are more likely to go to your store.

In fact over 45% of all searches made on Google are from people looking for something local.

A successful Local SEO plan will massively impact your business by increasing the number of people that find your store via Google.

Carefully read these 8 statistics that prove the importance of Local SEO.

Local SEO Statistics

1. Over 45% of Google searches are made from people looking for something local.

2. 78% Of location-based searches made on a mobile device convert into an offline purchase being made.

3. Google offers a free local listing called a ‘Google My Business’ listing and 56% of local businesses have not claimed theirs.

4. Over 50% of users visit a store within a day of finding it through a local search!

5. 28% of the time local-based searches end in a purchase.

6. When making a local search 92% of users will only look at the first page of search results.

7. 33% of people who use smartphones to search for a company are looking for its location.

8. The average mobile user spends about 4 hours a day on their smartphone.

If your business sells products or services in a localized area, and not just online, you must optimize for Local SEO!

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5 Best Free Keyword Research Tools

by Noyal Sharook
written by Noyal Sharook

Most entrepreneurs know that the best way to attract customers is by having a well-optimized website.

However, many don’t realize how important it is to have an optimized article or blog post as well.

Keyword research tools help you find the right keywords for your articles and posts so that they can be found in search engine results pages (SERPs).

Here are 5 of the best free keyword research tools:

You know its going to be good when it is made by Google.

With Google Trends you can see the interest of a search term over a certain period of time.

You can also compare keywords, see search volume in different regions, related topics, and related queries.

AnswerThePublic

Do you want to see what questions people are searching that are related to your keywords?

With AnswerThePublic, all you need to do is enter your keyword, and you will be given loads of related questions that people search.

This tool is great for finding blog or video content ideas.

Keyword Surfer

Keyword Surfer is a Google Chrome extension that works whenever you make a search in Google.

When you search a word or phrase, this extension will give you keyword research data for that keyword, including search volume, similar keywords, and CPC.

This is a very handy tool to add to Chrome that will quickly give you data when you make any search.

WordStream Keywords

If you need a simple, but reliable keyword research tool, WordStream have created the perfect tool for you.

Enter in a domain name, or keyword along with your industry and boom, all the data that you need will be accessible right there.

This tool also has an “email all my keywords” button, which will email you the list of keywords that it has generated for you.

Ubersuggest

Ubersuggest is an incredibly in-depth keyword research tool.

Enter a keyword, or domain name to get related keywords, search volume, CPC, Paid Difficulty, SEO difficulty, and even more data.

With Ubersuggest you can even get content ideas related to the keyword that you enter, and backlink data for your website.

Yes some of these tools are freemium and have both free and paid plans, but they all have free plans that can be used for keyword research.

Read more: 7-point SEO Checklist For Digital Marketers [2022]

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What is Local SEO?

by Noyal Sharook
written by Noyal Sharook

If people in your area cannot find your business online, they will choose a competitor instead. Today, customers search for nearby products and services before they step outside. If your business does not appear in those local results, you are missing real sales every day. This is why local SEO is no longer optional. It is a must for any business that wants to grow in its local market.

When optimizing a website for search engines, local SEO plays a key role. It helps your business appear in searches made by people near your location. Local SEO is especially important for businesses that serve customers in a physical place. This includes bakeries, gyms, salons, clinics, cinemas, and many service-based businesses.

A local business is any business that operates from a specific location where customers can buy products or services. This also includes places that offer experiences or entertainment, such as zoos or movie theatres. If customers can visit you in person, local SEO applies to your business.

The main goal of local SEO is simple. It helps nearby customers find your business when they need what you offer. If you want more local traffic, more phone calls, and more store visits, local SEO is the right strategy.

What Is Local SEO?

Local SEO

Local SEO

Local SEO, or local search engine optimization, focuses on improving your visibility in search results for location-based searches. It helps businesses that sell in a physical area appear in front of nearby customers at the right time.

These businesses can range from small local shops to service providers like plumbers, electricians, or cleaners. Even if you also sell online, local SEO still matters if you serve a specific area.

Local SEO includes many actions. Some of the most common ones are creating and optimizing a Google Business Profile, adding local details to your website, and making sure your business information is consistent across the web.

Local search happens when people look for businesses near them. Common examples include:

  • “Plumber near me”

  • “Bakery in New York”

  • “Gym near me”

  • “Cinema in San Francisco”

Many of these searches are now made using voice assistants like Google Home and Amazon Echo. As voice search grows, local SEO becomes even more important. People speak differently than they type, and local results are often the first ones shown.

Your business location plays a major role in how these results are shown. Search engines rely heavily on location data to decide which businesses appear for nearby searches. To understand this better, read more: 5 Reasons Why Business Location is Important

Why Is Local Search Important?

Local search is important because it brings real customers who are ready to take action. People searching locally often want fast solutions. They are not just browsing. They are looking to buy, visit, or contact a business.

Local SEO increases visibility and builds trust. When your business appears in local results, it feels more reliable and accessible to nearby customers.

Here are some key statistics that show the power of local search:

  • More than 45% of Google searches have local intent

  • Over 50% of users visit a store within one day of a local search

  • 28% of local searches result in a purchase

These numbers show how strong local search is. It does not just bring traffic. It brings customers who are ready to act.

Local SEO is not a trend. It is a long-term strategy that continues to grow as mobile and voice searches increase. Businesses that invest in local SEO today are more likely to stay visible, competitive, and profitable in the future.

Local SEO Strategies You Should Use

Local SEO works best when you apply the right strategies consistently. These steps help search engines understand your location and show your business to nearby customers.

  • Optimize Your Google Business Profile

Your Google Business Profile is the most important part of local SEO. It helps your business appear in Google Maps and local search results.

Make sure your business name, address, and phone number are correct. Add business hours, photos, and a clear description of what you offer. Choose the right category for your business and keep your profile updated.

A complete and active profile builds trust and improves visibility.

  • Use Local Keywords on Your Website

Local keywords help search engines connect your business with nearby searches. These keywords include your service and your location.

For example, use phrases like “bakery in Mumbai” or “plumber near me” in your page titles, headings, and content. Add them naturally and avoid keyword stuffing.

Local keywords tell search engines exactly where you operate.

  • Add Location Pages

If your business serves more than one area, create separate pages for each location. Each page should include local details, services offered, and contact information.

This helps your business rank for searches in multiple locations. It also improves the user experience for visitors.

  • Keep Business Information Consistent

Your business name, address, and phone number should be the same everywhere online. This includes your website, social media, and business directories.

Inconsistent information can confuse search engines and reduce trust. Consistency improves your local rankings.

  • Get Local Reviews

Reviews play a major role in local SEO. Positive reviews increase trust and improve rankings.

Ask happy customers to leave reviews on Google. Respond to reviews politely, both positive and negative. This shows that your business cares about customer feedback.

  • Optimize for Mobile and Voice Search

Most local searches happen on mobile devices. Your website should load fast and be easy to use on phones.

Voice search is also growing. People ask full questions when using voice assistants. Add simple and clear answers to common customer questions on your site.

This improves your chances of appearing in voice-based local results.

  • Build Local Links

Local links help improve authority and visibility. Try to get links from local blogs, news sites, or business directories.

Partner with nearby businesses or sponsor local events. These actions help build strong local signals for search engines.

  • Use Local Content

Create content that is useful to people in your area. This could include local guides, news, or tips related to your industry.

Local content shows relevance and helps attract nearby visitors.

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