Writing a blog post can take a long time, so you need to learn how to make the most out of your blog content.
The best way to make the most out of your blog posts is to repurpose them.
Repurposing blog content is simply reformatting it and publishing it again somewhere else.
For example, you could record yourself reading out your blog post and then publish it in audio format as a podcast.
Each time you repurpose a blog post, you open the door to another group of potential readers, viewers, or listeners.
You get the opportunity to introduce your unique brand of information to a new market of people who are looking for someone just like you.
They may be searching on Google, social media sites, or they might even find you in their email inboxes.
You may ask yourself, how do I repurpose my content?
Content repurposing doesn’t take as much work as you think, but it does require a bit of an eye for content formatting.
In this post, we will look at 20 intriguing ways to repurpose a blog post.
PDF guide
YouTube video
Making a video out of your blog posts can get big results. It’s like the reusable blogging concept on steroids. I’ve tried it with my writing, and it resulted in a video that had more people viewing it than when I posted it in its original form. I’ve also done it with sales and marketing copy for my products at Shopify, which resulted in even more exposure for those products. And, if you’re feeling creative, you could make an animated intro for your site.
Podcast episode
The article you wrote is still valuable, but it’s not the only way to get people’s attention. The key is to find other ways to get your message across. One of the most effective ways is through the podcast medium. Podcasting is rapidly becoming one of the most effective ways to attract new listeners and expand your audience. The beauty of it is that you don’t need a big budget or any significant media connections to do it. All you need is an exciting topic, a decent recording setup, and some time on your hands.
You can promote your podcast in many different ways, but one of the most powerful is using blog posts as content for your podcast episodes. If you’ve written a blog post about something related to your podcast topic, why not use that as content for your next episode? Then, you’ll be able to use all that great information in your podcast without having to write another blog post just to promote it.
- eBook
- Twitter thread
- Instagram story
- Quiz
- Livestream
- Infographic
- Gif
- Republish your posts
- Email newsletter
- Guest post
- Case study
- Checklist
- Slideshow
- Online course
- LinkedIn post
- Email sequence
