Author

Sherine Mariam

July Customer Spotlight: UConnection

by Sherine Mariam February 15, 2023

Life after school, when a student steps into college or university, is more than academics. It’s a time of discovery, growth, and independence. Students learn not just from books but from experiences, friendships, and their daily routines. Habits, social interactions, and lifestyle choices made during this period often shape the person they will become. Leaving the comfort and guidance of home can be exciting but also challenging, especially when it comes to finding ways to relax and enjoy life outside the classroom.

This is where UConnection, a mobile app from Verge Campus in Chapel Hill, North Carolina, makes a real difference. The app is designed specifically for college students to help them navigate campus life, find exclusive deals, and connect with friends and businesses nearby.

What UConnection Offers:

Campus-specific deals: Receive notifications about the best offers at restaurants, bars, and shops around your campus.
Connect with people: Discover friends within the university, add mobile contacts, and connect through Facebook.
Favorites & Reviews: Save your favorite places and view reviews from fellow students.
Scavenger through deals: Explore interesting offers and discounts curated just for your campus.
Uber integration: Request a ride seamlessly, automatically redirecting to the Uber app.
Social media features: Share photos and videos, follow activities, and stay engaged.
National business directory: Explore businesses and services beyond your campus.
Profile management: Edit your details and manage notifications to stay updated.

UConnection is a perfect example of how technology can enhance student life by combining convenience, social connections, and campus-specific benefits.

GET YOURS TODAY

If you want to create an app like UConnection for your institution or city, iScripts can help. Our team will work with you to design a mobile or software application tailored to your needs.

Call us: 312-423-6728
Email: sales@iscripts.com
Free consultation: Get expert advice from our technical team on your next big app idea

With UConnection and iScripts, students can enjoy their college life to the fullest while staying connected, informed, and entertained.

Get expert advice from our technical team on your next big app idea

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Customer

How to Start an Online Retail Business with Limited Resources?

by Sherine Mariam February 15, 2023

written by Sherine Mariam

1. Introduction: Starting an Online Business Without Big Investment

Starting an online retail business has become easier than ever before. The rapid growth of online shopping has opened many opportunities for people who want to start a business without spending a large amount of money. Today, you don’t need a physical store or a huge investment to begin selling products online. Affordable tools, digital platforms, and social media make it possible for entrepreneurs to launch and manage a business with limited resources. In this guide, you will learn how to start an online retail business step by step, choose the right business model, and grow successfully even with a small budget.

An online retail business is simply a business where products are sold to customers through the internet instead of a physical shop. There are several online retail models that beginners can choose from depending on their budget and resources :

Dropshipping allows you to sell products without keeping inventory, as suppliers ship items directly to customers.
Print-on-demand lets you sell customized products like t-shirts or mugs that are produced only after an order is placed.
Inventory-based selling involves buying products in small quantities and storing them yourself
Marketplace selling means selling through platforms like online marketplaces that already have customers. Choosing the right model depends on your budget, business goals, and how much control you want over products and operations.

2. Find a Profitable Niche

Choosing the right niche is one of the most important steps when starting an online retail business. A niche helps you focus on a specific group of customers instead of trying to sell everything to everyone. Successful businesses usually solve a particular customer problem or meet a specific need, such as affordable fitness products, eco-friendly items, or personalized gifts. Before selecting a niche, it is important to research market demand to understand what customers are actively searching for and buying online. At the same time, avoid markets that are already overcrowded with too many competitors. Clearly identifying your target audience including their interests, needs, and buying behavior helps you create products and marketing strategies that connect with the right customers.

Before investing too much money, it is important to test whether your business idea actually works. Start by researching competitors to understand what they sell, how they price their products, and what customers like or dislike about them. You can test product demand by listing a product online, running small promotions, or accepting pre-orders before purchasing large amounts of inventory. Social media platforms are also useful for gathering feedback, as potential customers can share opinions and show interest in your products. Creating a minimum viable product (MVP) – a simple version of your product or store allows you to launch quickly, learn from real customer responses, and improve your business while keeping costs low.

3. Create a Business Plan on a Budget

Starting an online retail business does not require a complicated or expensive business plan. A simple and clear plan helps you stay organized, manage costs, and grow step by step while using limited resources.

– Define Goals and Revenue Model

Set clear business goals and expectations
Decide how your business will make money
Identify your target customers
Choose products that match market demand

– Plan Your Pricing Strategy

Price products competitively
Include product cost, shipping, and platform fees
Maintain a healthy profit margin
Offer discounts or bundles to attract buyers

– Cost Planning and Startup Roadmap

List essential startup expenses
Avoid unnecessary spending in the beginning
Start small and scale gradually
Create a simple step-by-step launch plan

4. Steps to Launch Your Online Retail Business on a Budget

– Choose Low-Cost Selling Platforms

Sell through marketplaces like Amazon or Etsy
Use social commerce platforms such as Instagram or Facebook Shops
Build your own website for brand control
Compare free and paid ecommerce tools before investing

– Build Your Online Store with Minimal Cost

Choose a simple and memorable domain name
Use affordable hosting services
Select easy website builders with ready templates
Ensure your store is mobile-friendly
Create essential pages like Home, Products, About, and Contact

– Source Products Without Large Inventory

Work with dropshipping suppliers
Partner with local vendors or manufacturers
Use print-on-demand services for customized products
Purchase small batches to reduce risk
Accept pre-orders to test demand before stocking products

– Set Up Secure Payments and Checkout

Choose reliable payment gateways
Accept multiple payment methods for customer convenience
Build trust with secure payment options
Keep checkout simple and fast to reduce cart abandonment

– Apply Low-Budget Marketing Strategies

Promote products through social media marketing
Create helpful content to attract customers
Use basic SEO techniques to improve visibility
Collaborate with influencers or creators
Build an email list for promotions
Encourage referrals from satisfied customers

– Manage Orders and Customer Service Efficiently

Automate order processing where possible
Track inventory to avoid stock issues
Create a clear return and refund process
Use communication tools to respond quickly to customers

– Utilize Free Tools to Save Money

Use free design tools for branding and visuals
Track performance with free analytics tools
Use free marketing platforms to promote products
Automate repetitive tasks using available online tools

5. Common Mistakes to Avoid When Starting Small

Many beginners make the mistake of overspending too early in their business journey. Investing heavily in advanced tools, large inventory, or expensive marketing before understanding customer demand can quickly drain your budget. It is better to start small, test your ideas, and gradually increase spending as sales grow.

Another common mistake is choosing too many products at the beginning. Trying to sell a wide range of items can make inventory management, marketing, and branding difficult. Focusing on a smaller product range allows you to understand customer preferences better and build a stronger identity for your store.

Some new business owners also make the error of ignoring branding. Even with a limited budget, having a consistent logo, store design, and brand message helps customers recognize and trust your business. Strong branding makes your store look professional and improves customer confidence.

Poor customer support can also harm a new online retail business. Slow responses, unclear return policies, or lack of communication can lead to negative reviews and lost customers. Providing quick responses and helpful service builds trust and encourages repeat purchases.

Finally, many startups struggle because of a lack of marketing strategy. Simply launching an online store is not enough, customers need to know your business exists. Consistent promotion through social media, content marketing, and email campaigns helps attract visitors and turn them into loyal customers.

6. Scaling Your Online Retail Business Gradually

Reinvesting profits
When your online store starts making money, avoid spending all the profit immediately. Instead, use a portion of the earnings to improve your business. You can invest in better marketing, website upgrades, faster delivery options, or improved product quality. Reinvesting helps your business grow steadily without taking unnecessary financial risks.

Expanding product range
After understanding which products sell well, you can slowly introduce new items related to your existing products. Expanding gradually helps you test demand without overwhelming your operations. Adding complementary products also encourages customers to buy more from your store.

Building brand loyalty
Long-term success depends on loyal customers. Provide good product quality, quick support, and a smooth buying experience. Offering discounts, reward programs, or personalized communication can encourage customers to return and recommend your brand to others.

Moving from marketplaces to your own store
Many online sellers begin on marketplaces because they are easy to start with. As your business grows, creating your own online store gives you more control over branding, customer data, and profit margins. Gradually shifting customers to your own platform helps build a stronger independent business.

7. Future Trends in Online Retail

Mobile commerce growth
More people are shopping using smartphones instead of desktop computers. Online stores must focus on mobile-friendly websites, fast loading speed, and simple checkout experiences to meet customer expectations.
AI personalization
Artificial intelligence is helping online stores recommend products based on customer behavior and preferences. Personalized product suggestions, automated chat support, and smart marketing campaigns improve customer experience and increase sales.
Social commerce expansion
Social media platforms are becoming powerful selling channels. Customers now discover and buy products directly through social media apps. Businesses that actively engage with customers through social content, influencers, and live selling gain a competitive advantage.
Subscription retail
Subscription-based selling is growing rapidly. Instead of one-time purchases, customers subscribe to receive products regularly, such as monthly boxes or recurring essentials. This model provides convenience for customers and predictable revenue for businesses.

8. Conclusion: Start Small, Grow Smart

Starting an online retail business does not require a huge investment or complicated setup. Many successful businesses began with small ideas and simple resources. What matters most is taking action and learning step by step.

You don’t need big capital to begin. Start with products you understand, use free or affordable tools, and grow based on real customer demand. Small and steady progress is often more successful than rushing into large investments.

Consistency is more powerful than spending a lot of money at the start. Regular marketing, good customer service, and continuous improvement help build trust and long-term success. Even small daily efforts can lead to strong business growth over time.

The most important step is simply getting started. Every successful online store once began as an idea. Take your first step today, test your strategy, learn from experience, and grow your business smartly.

Ready to start your online retail journey?

Begin small, stay consistent, and build your online store today – your future business starts with one simple step.

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Startups

Areas you can Apply Technology in your Small Business and How to Use them

by Sherine Mariam February 15, 2023

written by Sherine Mariam

Every small business begins with a dream. It may start at a kitchen table, a small office, or even a shared workspace. In the early days, passion drove everything. But as the business grows, passion alone is not enough. Owners soon realize that time is limited, customers expect faster service, and competition is only a click away. This is where technology steps in. When used the right way, technology does not replace people. It supports them, simplifies work, and helps small businesses grow with confidence.

Why Technology Matters for Small Businesses

Technology is no longer only for large companies. Startups and SMBs can now access tools that were once expensive and complex.

Technology helps small businesses to:

Increase sales and revenue
Improve daily operations
Save time and reduce errors
Offer better customer service
Compete with bigger brands

Sales and service go hand in hand. Strong sales help recover your investment. Great service helps keep customers coming back.

Creating a More Productive Workplace

A productive workplace starts with people. Technology helps your team work better without adding pressure.

Time Tracking Applications

Tracking Application for Retail Business Online

Time is one of the most valuable resources in any business. Time tracking tools help you:

Monitor work hours and attendance
Understand how time is spent on tasks
Identify delays and low priority activities
Improve scheduling and planning

Simple examples include office entry systems or computer login tracking tools.

Task Management Tools

As your business grows, managing tasks becomes harder.

Task management software helps you:

Assign tasks clearly
Track progress in real time
Avoid confusion and missed deadlines
Improve team accountability

Popular tools include Asana, Trello, and Slack.

Using Analytics to Make Smarter Decisions

Data helps you understand what works and what does not. Analytical tools allow you to:

Track website traffic and user behavior
Monitor sales performance
Measure marketing results
Adjust strategies based on real data

These insights help improve productivity and profit.

Technology for Online Retail and Logistics

For online businesses, tracking orders and inventory is critical.

You can use:

Order tracking systems for retail businesses
Delivery management software for last mile delivery
Warehouse and inventory management tools

These tools reduce errors and improve customer satisfaction.

New Marketing Strategies for Better Reach

Online Marketing Strategies for Retail Business - iScripts

Marketing has changed. Today, your customers are online.

Digital and Social Media Marketing

Online marketing helps you reach the right audience faster. Effective channels include:

Social media platforms like Facebook, Instagram, and LinkedIn
Search engine ads
Content marketing and blogs

These methods are more targeted and cost effective than traditional ads.

Easier and Faster Communication

Communication tools help teams and clients stay connected. Popular tools include:

WhatsApp for quick updates
Zoom and Skype for meetings
Video conferencing for remote teams

These tools support teamwork and faster decision making.

Improving Customer Service with Technology

Happy customers help your business grow. Technology helps improve customer service through:

Email communication
Live chat support
Notifications and alerts
Feedback and review management

Responding to comments and messages shows that your business values customers.

Email Management and Newsletters

Emails help you stay connected with customers. You can use email tools to:

Send newsletters and updates
Share new product launches
Collect feedback
Maintain long term relationships

Chat Services and Chatbots

Live chat tools improve customer support. They help you:

Answer questions instantly
Reduce support workload
Offer help 24/7 using chatbots

Popular platforms include Zendesk, LiveChat, and Tawk.to.

Keeping Your Business Safe and Secure

Security is a growing concern for online businesses. You must protect:

Customer data
Payment information
Business systems

Using secure networks, SSL certificates, and trusted payment gateways helps build trust.

Improving Website Quality and Visibility

ct the Right Technology for your Business - iScripts

Your website is often the first impression of your business. To improve website performance:

Use SEO strategies
Publish quality content
Choose a flexible content management system
Keep the site fast and user friendly

A good website helps you rank better on search engines and attract organic traffic.

How to Choose the Right Technology for Your Business

Selecting the right tools is just as important as using them.

Focus on Business Problems

Identify weak areas using data and reports
Solve real issues first

Match Technology to Business Needs

Involve your team
Consider customer feedback

Stay Within Your Budget

Prioritize essential tools
Avoid unnecessary spending

Understand Your Team’s Skills

Train employees when needed
Choose easy to use software

Final Thoughts

Technology is not about complexity. It is about simplicity and efficiency. When applied in the right areas, it helps small businesses grow faster and smarter. With careful planning and the right tools, even a small business can compete in a digital world with confidence. The best way to apply all these technologies effectively is by having a well-built website that acts as the center of your business operations. A professional website helps you manage sales, marketing, customer support, and data in one place. With the help of a dedicated development team, you can build a website that fits your business goals, scales as you grow, and uses the right technology from day one. Partner with experts who understand both technology and business, and turn your ideas into a powerful digital presence that drives real results.

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Portfolio

June Customer Spotlight: eThrift

by Sherine Mariam February 15, 2023

written by Sherine Mariam

Thrift stores also known as charity shops or opportunity stores—play an important role in supporting communities. Run mostly by non-profit organizations, these stores raise funds for social causes while reducing global waste through reuse and recycling.

As sustainability and conscious shopping gain popularity, technology-driven platforms like eThrift are helping local thrift stores reach a much wider audience.

Bringing Thrift Store Shopping Online in Los Angeles

eThrift Group is a Los Angeles–based startup focused on making thrift shopping more accessible and organized through digital solutions. Their goal is simple yet impactful: help people recycle and reuse unused or underused items while supporting local resale businesses.

eThrift works closely with local thrift stores, consignment shops, resale stores, and antique shops to bring their inventory online. This allows customers to browse and shop from multiple stores through a single platform, saving time and expanding choice.

What Is eThrift?

At its core, eThrift is:

A local resale and consignment marketplace
A thrift shopping mobile app
A digital inventory management solution for small stores

By moving inventory online, eThrift helps local shops gain visibility and compete in a digital-first shopping environment.

Mobile-First Thrift Shopping Experience

Thrift Store Shopping App – eThrift

The eThrift platform was designed with a mobile-first user experience, making it easy for users to browse, search, and list inventory directly from their smartphones.

Key highlights of the platform include:

Easy inventory browsing optimized for mobile devices
Transparent vendor details for better buyer trust
Seamless listing and discovery of resale items

This mobile-focused approach aligns with modern shopping behavior and improves customer engagement.

Technology and Integrations Behind eThrift

The eThrift mobile application includes powerful integrations that support both users and vendors:

Google Ads for visibility and promotion
Stripe payment gateway for secure transactions
Native iOS and Android applications for smooth performance

These features ensure scalability, reliability, and ease of use for a growing thrift marketplace.

Built with Trusted Development Expertise

Projects like eThrift reflect iScripts’ experience in building scalable web and mobile platforms tailored to real-world business needs. Our commitment to quality and customer satisfaction is also recognized by industry bodies such as the Better Business Bureau, which honored iScripts for its service excellence and customer trust.

Start Your Marketplace or Mobile App with iScripts

If you are planning to build a resale marketplace, thrift shopping app, or inventory-based platform, our dedicated development program can help you bring your idea to life efficiently and affordably.

📞 Contact us at (312) 423-6728 to discuss your web or mobile app requirements with our experts.

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Customer

Web & Mobile App Development Guide: Strategy, Process & Best Practices

by Sherine Mariam February 15, 2023

written by Sherine Mariam

Investing in web and mobile applications is a strategic move for businesses seeking growth, operational efficiency, and a competitive edge. However, the stakes are high: poor planning, unclear requirements, or the wrong technology choice can result in wasted time, budget overruns, and missed market opportunities.

This guide provides business leaders with actionable insights on planning, budgeting, development strategies, tools, testing, and post-launch success.

1. Understanding Web & Mobile App Development

Web and mobile app development is more than just coding. It encompasses designing, building, and deploying applications that provide seamless user experiences across devices. Modern development emphasizes:

Cloud Integration: Applications leverage cloud infrastructure to scale on demand and reduce hosting costs.
AI & Machine Learning: Personalized recommendations, predictive analytics, and process automation.
Low-code/No-code Platforms: Accelerates prototyping and MVP launches without compromising quality.
Cross-platform Development: Single codebase for multiple platforms reduces development time and cost.

Current Business Trends:

AI-powered features drive customer personalization and efficiency.
Cloud-native architectures enable fast scaling without heavy infrastructure investment.
Low-code tools allow teams to validate ideas quickly, reducing time-to-market.
Progressive Web Apps (PWAs) deliver app-like experiences on web browsers, expanding reach without full mobile app investment.

Decision makers should focus on technologies that maximize ROI, scalability, and user adoption.

2. Validating Your App Idea

A validated app idea reduces risk and ensures that resources are invested in features that solve real business problems.

Validation Checklist for Business Leaders:

Market Research: Analyze industry trends, competitor offerings, and target audience pain points.
Define the MVP: Prioritize core features that deliver the highest value.
Prototype Development: Build a clickable prototype or wireframe to gather early feedback.
Cost vs Benefit Analysis: Estimate development and operational costs against projected revenue or operational efficiency gains.
Pilot Testing: Launch the MVP to a controlled audience segment, measure engagement, and iterate.

Tools for validation include SurveyMonkey, Figma, Hotjar, Typeform, and Trello.

Following a structured validation process ensures a higher chance of market fit and investor confidence.

3. Budgeting and Cost Considerations

Understanding development costs upfront helps businesses plan budgets, timelines, and ROI expectations. Costs vary by platform, complexity, and region.

Estimated Cost Ranges (USD):

Simple Web App: 10,000–30,000
Complex Web App: 30,000–100,000
Native Mobile App: 25,000–80,000
Cross-platform Mobile App: 20,000–70,000

Budget Planning Considerations:

UI/UX Design: Critical for adoption and retention.
Backend Development: Includes servers, databases, and APIs.
Security & Compliance: Data protection, privacy regulations, and authentication.
Maintenance & Updates: Bug fixes, feature enhancements, and platform upgrades.
Testing & QA: Ensures reliability before launch.
Marketing & Analytics: App promotion, user acquisition, and performance tracking.

Decision makers should consider total cost of ownership and long-term scalability rather than only initial development cost.

4. Choosing the Right Tools & Frameworks

Selecting the proper framework influences development speed, cost, and application performance.

Business leaders should select a stack based on team expertise, scalability needs, and long-term maintenance costs.

5. Testing Strategies

Robust testing ensures that your app meets quality standards, maintains user trust, and avoids costly post-launch fixes.

Manual Testing:

Evaluates UI/UX and user workflows.
Cost-effective for exploratory testing but slower.

Automated Testing:

Best for regression, repetitive tasks, and large-scale testing.
Higher upfront cost but faster and more reliable for repeated test cycles.

Testing Checklist for Decision Makers:

Identify critical workflows that require automation.
Allocate manual testing for UI/UX and edge cases.
Use tools like Selenium, Appium, or Cypress for automation.
Track defects, monitor resolutions, and iterate before launch.

A combination of manual and automated testing provides quality assurance without inflating costs.

6. Ensuring Post-Launch Success

Launching an app is only the first step. Post-launch strategy determines adoption, retention, and long-term ROI.

Steps for Post-Launch Success:

Monitor KPIs: Track user retention, engagement, conversion rates, and revenue metrics.
Feedback Loop: Collect user input and prioritize updates based on real needs.
Iterative Updates: Plan incremental improvements for features, performance, and security.
Marketing & Promotion: Drive adoption through targeted campaigns aligned with user behavior.
Analytics: Implement tools like Google Analytics, Firebase, or Mixpanel to measure performance.

A structured post-launch approach ensures sustained growth and measurable business impact.

Drive Your App Success with iScripts

Building a web or mobile app is more than just development it’s a strategic investment that can transform customer experiences, streamline operations, and generate measurable ROI. Success requires careful planning, validated ideas, smart budgeting, the right technology stack, rigorous testing, and a structured post-launch strategy.

With the right approach, businesses can minimize risk, accelerate time-to-market, and maximize the impact of their digital products.

iScripts helps companies turn ideas into reality with end-to-end development expertise, modern frameworks, and scalable solutions tailored to your business goals. From ideation and MVP creation to testing and post-launch support, iScripts ensures your app is built to succeed.

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Web services

Top 7 Social Media Sites for Business

by Sherine Mariam February 15, 2023

written by Sherine Mariam

“Social Media” is a term that has been buzzing around every nook and corner. Nowadays talks have compromised to a viral post on Facebook, a Forward on Whatsapp or a highly viewed picture in Instagram are all some basic examples of social media influence in the society.

But how is social media helping grow businesses? But before that let us get into some basics.

Social Media Marketing for Business - iScripts SocialWare

What is Social Media?

Breaking down the term “ Social Media”,

Social Media = Social + Media,

from which we can easily infer that its a medium of communication that aids in the interaction of people. Some of the most common features of social media site platform are as follows.

Social Media Network Connections - iScripts SocialWare

Use Personal Accounts: Users get to use their own individual accounts to interact with their connections, set privacy filters on the data and information being shared on the platform.
Profile and Business pages: Users can create both personal and professional business pages to share ideas and market products or services respectively.
Create contacts across the globe: As self-descriptive it is, social media sites provide a great platform in creating contacts across the globe.
Hashtags and tagging: Hashtags have become a great trend in the social media industry with no bias on a personal or professional profile or pages, they go with any and every post or photograph. They also serve as a means of easily distinguish posts from a greater lot that can help a lot in creating organic traffic.
User interactions: Social media sites provide the best basic platform for advertisements to work upon with the interaction facility of its pages. Likes, shares, comments and emoticons all add up to the way a user reacts to a certain post or page.

Hashtags in Social Media - iScripts SocialWare

How does Social Media Help Businesses?

This question must have definitely popped in your mind that how does Social media be advantageous to businesses. Let us have a look at a few of the factors that social media aids in business.

Quality Customer Service

Social media sites provide an extremely handy platform for customers to connect, all time every day. Improving customer experience will benefit businesses to reach their profit goals faster as proven by recent studies. Social media allows businesses to easily engage in both positive and negative review and feedback systems which forms a base for the customers to make decisions. As compared to other chat or customer support service that is paid this serves a better, efficient and low-cost customer support solution.

Better Transparency

Just as discussed before, social media provides a platform for users to decide on taking up the service or solution based on the ratings and reviews provided on the business or profile pages. This also has a downside where angry customers can backlash resulting in degrading the business image. Hence business must master the way social media performs and manage such situations with problem-solving measures and retain positive attention.

Social Media Networking for Business - iScripts SocialWare

Flexible Content Preparation

Combining content marketing strategies can nowadays help to generate better results from the content uploaded on the business page. This can be a major saving on the marketing of your business. In the initial days, the content was not crucial but has now turned into the easiest source to create organic traffic to the business page on social media site platforms.

Targeting the Potential Audience

Social media is now an easier platform to market and advertise your business online. These platforms serve as a simpler way to reach the targeted audience using the preferences and interactions of the users on the platform. It is also a cost-effective marketing strategy using proper, informative and creative content to attract in more potential customers and easily reach out to the targetted audience.

The Top 7 Social Media Websites in the World

Ssocial Media Sites for Business - iScripts SocialWare

Facebook

It is the most used social media website with around 2 billions of users and still counting. It is among the easiest and user-friendly social media website that helps people stay connected to friends and family across the globe easily. The extra feature of the Facebook messenger allows people to stay connected online with video calling, audio calling and chat features. It has also become the favourite spot for individuals and organizations to market and advertise their business to compete in the online marketplace easily. It has come up with many addictive features of editing tools and special effects making it a favourite with no bias of age and gender.

Instagram

Beginning as an image and video sharing application, Instagram has grown at par to Facebook within a short span of time. This social media networking application has grown to become the public’s favourite and the best way to show your talent and skills through profiles and share it among friends and family and even go public as a business profile. Instagram shopping has also been trending in recent years from startups to highly established eCommerce businesses.

Twitter

Always taking up the viral posts and stories, this short tweeting social media platform has been on the trending list and the top used portals by influential people from politicians to celebrities and the public. Twitter can be used to both promote your business and even shop online.

Google+

Being the firsties in social media sites, Google plus also allows its users to stay in touch by sharing images, videos and informative content. It is also enabled with video conferencing options using Hangouts by the search engine giant, Google.

Linkedin is the most popular professional social networking site available in about and more 20 languages. It helps its users to connect to professionals of their area of expertise. Linkedin also has built-in features to apply for jobs online and also provides a Linkedin Learning centre similar to that of the widely known Udmey. This social media platform is growing its users day by day and has already crossed a count of 400 million users on the portal including individuals and business profile pages.

Tumblr

Owned by Yahoo, Tumblr has topped the list of a microblogging website cum a social media platform for sharing ideas online. Working since 2013, Tumblr can be used to post pictures, video or any multimedia and short blogs. It can be a platform to be used for flexible content creation and sharing that will drive in more organic traffic for your business.

Mostly described as an image sharing and bookmarking website, Pinterest is a social media site used to find new ideas for your events, DIY projects and many more. This visual bookmarking website application can be used as an inspirational and creative platform to get more choices for your projects. Users can share their boards privately and publicly, follow user profiles and even comment on pins.

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