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Side Project

How to Sell Your Side Project

by Noyal Sharook March 2, 2023

Selling your side project is never easy, but it can be one of the best decisions you make.

It can allow for increased time and financial freedom (allowing you to focus on other projects).

Selling your side project can also generate further revenue if you were planning to eventually either shut down or dramatically reduce its development due to the overwhelming amount of time and/or effort needed to keep it going.

Selling your side project can be a great way to boost your income, or if you are looking for a new job, it can help land you something that you want.

There are many platforms that let you sell your side project online, which take away most of the hassle that comes with selling.

In this article, I will to describe the process of selling your side project.

I’ll also discuss which platforms are best for selling your side project, in addition to identifying reasons why you should and shouldn’t sell your side project.

Why You Should Sell

Have you ever wondered whether it’s worth selling a side project?

Here are some reasons why I think selling is the best approach for you.

If you are tired or bored of running your side project, maybe it is time to sell.

Selling your side project can give you an appealing lump sum of cash, but don’t forget that if you sell, you will no longer reap the benefits of your side project…

Three reasons why you should sell:

You’ll get a lump sum of cash from the sale
The new owner could improve your project and take it to new heights
You will have more time to focus on other things

Why You Shouldn’t Sell

There are many reasons why you shouldn’t sell your side project.

Side projects can be great activities to have on the side.

They can provide you with an emotional and creative release, and they can be an important stepping stone towards bigger and more ambitious projects.

If you have a side project that is successful, it can be a good source of regular cash.

Three reasons why you shouldn’t sell:

You will no longer have control or ownership of the project
The new owner could make bad decisions leading to the demise of the project you started
You will have to wave goodbye to the income source from your project

It is important that you weigh up the pros and cons before deciding to sell your side project!

Side Project Marketplaces

If you don’t know where to list your side project, here are some of my favourite marketplaces for buying and selling side projects.

IndieMaker

IndieMaker is a platform for buying and selling side projects, SaaS apps, domains, and social media accounts.

IndieMaker features for sellers:

Add financial & analytical data to your listing
Receive messages from interested users
Have your listing displayed to 14,500+ potential buyers

Transerslot

A side project marketplace where founders can sell their project to a community of trusted buyers.

Transferslot features for sellers:

Listings are promoted in weekly email newsletters
Potential buyers can contact the owner and make offers
Side projects get their own simplistic listing page

SideProjectors

SideProjectors is a marketplace and discovery system for side projects, where you can buy, sell, or promote your side project.

SideProjectors features for sellers:

Sell, buy, or promote side projects
Buyers can comment on listings, send messages to sellers & send offers
Import project information from ProductHunt, or by entering your URL
Popular listings will be shown higher on the homepage

AcquireBase

AcquireBase is a marketplace for buying and selling side projects and SaaS apps.

AcquireBase features for sellers:

ZERO listing fees, 0% commission on successful sales
Sell securely thanks to built-in Escrow
Get offers from trusted buyers
In-depth listing page

Flippa

Flippa is a website, domain & app marketplace which is best for premium side projects that are looking to sell for $15,000 or more.

Their fees are high, but they do have a built-in business valuation tool for pricing your listing, and an escrow service which gives buyers and sellers financial protection.

Flippa features for sellers:

Free valuation tool
Built-in Escrow for secure payments
Auction feature to receive the best possible price
In-depth listing page

From the marketplaces that I have listed, Flippa & AcquireBase are for more premium side projects that have a larger selling price, as they have Escrow built-in, which enables financial protection for buyers and sellers.

If you want as many people as possible to find the listing for your side project, create a listing for your project on multiple marketplaces, and share it across social media.

When you are creating your listing, ensure that you add high quality screenshots, accurate financial data, analytical data, and information about your project.

Tips & Tricks For Sellers

If you are considering selling your side project, you will have to gather all of the information about the project.

You should also think about what will make the project appealing to prospective buyers, and what you can do to make it sell for the best possible price.

Here are some tips & tricks that will help you to sell your side project and get the best possible price for it.

Keep track of financials

When you are trying to sell your side project, it is crucial that you have all of your financial information at the ready, so that you can show prospective buyers how much revenue your side project is making.

Understanding how your project makes money, is a key to setting an accurate price.

As well as that, any potential buyers will ask for financial data.

Financial data that buyers will want to see:

The running costs
The monthly & yearly revenue
The profit margin
The business model

Along with any other data that will be useful for potential buyers.

Install analytics & provide reports

When you first start your side project, you must setup analytics tracking, so that you can see how many people visit your website.

Potential buyers will want to know how many people visit your website, what are the main sources of traffic to your site, and other things like this.

Using Google Analytics, you can create custom reports that show user acquisition, user retention, demographics, engagement, and so on.

Being able to provide potential buyers with the analytical data for your site will help them to decide whether or not they want to purchase your side project.

Have patience

Selling your side project can take time, so you need to be patient with the process of selling your project.

You are going to receive many different questions from people interested in buying your side project, you should answer them with detailed responses that you can back up with factual data.

Discussions with buyers can take days, weeks, or months, before you reach an agreement, so be patient, take your time, and don’t rush the process.

Now you should be ready to sell your side project, and all I can say is good luck.

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Customer

How to Build a Product Your Customers Will Love

by Noyal Sharook March 2, 2023

written by Noyal Sharook

A startup is a business that offers a novel concept, good, or service. It might also be an already-existing company with a new focus or direction.Every day, businesspeople from all over the world generate creative concepts and launch enterprises to make them a reality.Customers are essential to any startup’s survival, as are individuals who are sufficiently committed to their idea to devote time and resources to help it expand.

Before investing months of effort into a product that no one will purchase, each entrepreneur should first determine whether there is even a market for what they are offering. Finding out what consumers like about similar items and why some people like some brands over others is best accomplished through customer research.Who you’re building it for is more important than what you’re building.Customers won’t care about your product if it doesn’t address their problems. For this reason, it is crucial to do human testing at an early stage of the procedure.

Product research

Product research enables you to collect data on what your customers want from your product, ideas for your product, potential features, and other information that can help you plan and create a successful business. Researching what your target market wants from your product is necessary before you produce it. You don’t want to invest time and resources into creating a product that no one will purchase. Try using these product research approaches to see what ideas come to mind, and they will help you create the ideal product.

Interview your Existing Customers

If you have existing customers that have purchased from you previously, they are the perfect people to interview. Your existing customers are your target audience, so interviewing them will help you to plan your next product, because you simply need to find out what they want from a new product.

Create a survey to send to all of your customers, or interview them individually to receive the best possible insights. Ask them what they want to see in a new product, what they didn’t like about your previous product(s), and other questions like this that will help you to understand what is needed and wanted from a new product. This way, you can ensure that the user will be happy with the product that you build, as you have asked them for their own opinion.

Look at Pinterest

Pinterest is a platform built to inspire and boost creativity. Look through Pinterest to find interesting ideas, creative designs, and inspiration that you can use to help plan and build your product. Simply make a relevant search, and then look at pins, and read comments, to find valuable information. As an example, lets say that we want to make handmade candles, I’ll make a search on Pinterest for “handmade candles”.

I have found this pin of a rather cool succulent candle, and it looks great, Just by looking at this, I am already thinking of loads more candle ideas. If you search around, and make different searches (within your niche), you will find even more ideas and inspiration for your product. Then, also read the comments, to see other people’s opinions! Pinterest is a super platform, and if you are looking for ideas, inspiration, and opinions, you should definitely start using it.

Read Product Reviews

A great way to learn how to build a great product, is to read reviews from your own products, and also on your competitor’s products. Go to Amazon, and read reviews on your competitor’s products to see what their customers are saying, and to learn how to make a product that is better than theirs. You should also be reading your own reviews, because you always want to be seeing what your customers are saying, so that you can improve your products, and the customer experience. Do you want to know what people are saying about your business? Find out what people think about both your business and your competitor’s by going to review platforms like Trustpilot It is always important that you listen to your customers, so that you can improve your products, customer service, and the entire customer experience.

Use Google Trends

Google Trends allows you to discover trending searches around the world. There are two main methods that can be used for product research with Google Trends…

Enter a search term or topic:

Simple enter a search term or topic that is related to your product idea into Google Trends. Then, look at the “Interest over time” section, to see how many people are searching for that product.

This will help you to see if there is a market for your product idea. You can also scroll down, and look at the “Related topics” and “Related queries” sections to view other topics and queries that people are searching that are related to the keyword that you entered.

This will help you to see other topics and products that are related to your product idea.

Take a look at recently trending searches:

On the Google Trends home page, if you scroll down to the “Recently trending” section, and click “More trending searches”, you can discover searches that are trending right now! You can sort to see daily search trends, or real-time search trends, and you can also select the country that you want to see data for. If you select “real-time search trends”, you can even pick a category that you want to see trending searches for.

Google Trends is a very powerful tool, and all of the data is straight from Google, so you can trust that it is accurate.

Look at your Competitor’s Products

Another great way to conduct product research, is to look at what your competitors are offering. Don’t just copy what they are doing, but look at their products or services, and see what doing well, and use that information to inspire your own product. If you and your #1 competitor are selling a similar product, but theirs has more features, theirs will be more successful and sell more. You need to keep up-to-date with what your competitors are doing, to ensure that you don’t fall behind. To learn more about product research, and to see some of the best research techniques, read this post.

Product testing

Once you have built your product, you need to test every aspect of it, to ensure it meets quality standards. In the product testing process, you will find any faults with your product, so that you can go back to the drawing board to make any required improvements. It is likely that you will need to make modifications to your product during the testing phase, so I recommend building a simple prototype at first, and then work from there. Here are some steps that most companies take when testing their products.

A/B testing

Build multiple prototypes with each with different features, and test them against each other to see which is best. This method of testing is used in many different circumstances, from advertising to product testing, and is a great way to find out what works, and what doesn’t. You could build as many different prototypes of the same product as you want, and use this same method to test them, as comparison testing gives you the best results.

Real-world testing

Most products have a purpose, for example a hair dryer is used to dry hair, before going further you need to test your product’s features in the environment that they will be used, to ensure that it will work as it should. Give your product to friends, family, product testers, and also people who will be using your product (people in your target market), to see how your product is used by different people, and to see how different people react to it. Real-world testing will help you to see if your product is helpful, if it works, and if people think it is good enough to launch.

Strength / safety test

This test can will allow you to discover the strength of your product, and also how safe it will be for the user. If you test your product, and after a couple of uses, it sets on fire, or stops working, it is not ready to be sold! Depending on what product you are making, and where you plan to sell it, there are safety regulations that your product must pass before it is allowed to be sold. Of course, you can’t exactly strength-test a service or mobile app, but if it is an online service, you can do tests to see how many users can simultaneously use your service before it crashes.

Product feedback

Once your product is ready to be shown to customers, before you start selling you need to get feedback from your target market and product testers. The best way to do this, is to run a product feedback survey. Here are some product feedback tips that will result in receiving the most useful information from your customers and product testers.

Keep it short

People have short attentions spans, so keeping the survey short and to the point will ensure that they provide valuable answers to your questions.

It’s best to create a survey that has 30 or less questions and takes under 10 minutes to complete.

Let them know what’s in it for them

By giving the people answering the survey a freebie, or a discount to your product, they will be more invested in the survey and will be more likely to provide insightful answers to your questions.

If you want valuable feedback, let them know that they will get something when they complete the survey as an incentive.

Ask open-ended questions

If you only ask questions that result in simple “yes” and “no” answers, the feedback that you receive will not help you very much.

Adding open-ended questions, where the person answering has to write their own answer based on their experience with the product, will give you valuable feedback that will help you the improve your product.

Don’t only ask open-ended questions, mix it up with various other questions too, otherwise users will feel like the survey is dragging on, and will rush their answers.

Best questions to use in a product feedback survey

Here are some of the best questions that should be included in your product feedback survey:

How can we improve (product name) to better suit your needs?
What is the main benefit that (product name) has given you?
Would you recommend (product name) to someone else?
Would you use (product name) again?
How much would you pay for (product name)?

The answers from these specific questions will give you valuable information that you can use to improve your product.

Ask for additional feedback

At the end of your feedback survey, add a space for adding additional feedback.

This is where your product testers can say what they thought about the survey, add anything extra that they want to say about the product, and so on.

It is always important to add a space for additional feedback, so that your testers can provide you with extra information that could be valuable to the survey.

My three favourite survey platforms are Google Forms, SurveyMonkey, and Typeform, give them a try and see which suits you best.

4 Tips for a building a successful product

There are also many more things you can do to ensure you are building a product that people will actually want and use.

Keep your Product Simple

A simple product, is a successful product.

Don’t overthink your product, especially not the first version.

The most important thing you need to do it build your product, and start selling it, so that you can receive feedback.

Once you have some valuable feedback, you can make any necessary adjustments to your product based on what your real customers are saying.

Keep it simple, and it will sell.

Solve a Problem

The best way to figure out if you have a good product idea, is to think about whether it solves a problem.

Think about a problem that you may face in your day-to-day life, and build a product that will solve that problem.

Products that solve real-world problems, are much more likely be be successful.

Look at this ergonomic foot rest for example:

It allows you to sit at a desk without getting back problems, as it improves your posture.

It is a simple product, that will help many people (specifically office workers), and it solves a problem!

A simple product, that solves a problem, will fly off the shelves.

Don’t Overthink your Launch

When you first launch your product, you should be looking for product feedback more than anything else.

Keep your expectations low, and don’t overthink it.

Let people know what you are building before you even start selling, to generate interest in your product.

Then, when you launch, the interest that you generated through social media, and word-of-mouth, will be your starting point.

Keep in mind, you are unlikely to sell like crazy during your first “launch”, instead try to use it as a learning experience, and gather as much feedback as you can.

B2B is Easier than B2C

It is a fact that building a product that other businesses need is easier to sell than building a product for consumers.

Businesses purchase products that will make them money, save them money, or solve a problem that will help them to be more productive.

A business is also likely to make a bulk order, so creating a product that you can sell to businesses can result in much larger orders.

Now all you need to do is price your product or service, and start selling!

We help you build your dream project!

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Customer

Read this before starting an online business in 2022?

by Noyal Sharook March 2, 2023

written by Noyal Sharook

The idea of an online business is not new, but how we do it is. The internet has democratized the world and made it so that anyone can start a business from their home office.

With many people losing jobs in this tough economy, more people than ever before have turned to online businesses as a means of making money. As technology evolves at breakneck speeds, these entrepreneurs will need to be on top of trends like artificial intelligence (AI) and augmented reality to stay relevant and profitable.

How to find an online business that suits you?

This article will help you find out how to start your own online business.

It gives you a simple, robust path to make money online. You can even use these tips to get started today.

Though online business ideas vary widely, their profitability is most important. You don’t want to waste time and effort on a business that doesn’t generate good returns.

To find an online business idea that works for you, answer these questions:

What do I know about my industry? How much do I already know about what you do? And how much more would I have to learn to be successful?

If you already have much knowledge in your area of expertise, that’s a strong starting point. If not, then it may be worthwhile for you to focus on learning as much as possible about what makes your industry tick before going into it on your terms. At the least, you should read some articles and books written by experts in your field.

What resources does my market need? Is there a product or service my market needs that no one else offers?

In addition to reading books and articles written by experts in your field, do some research online and use tools like Google Trends. You can also visit forums with potential customers or audiences to better understand what matters from their perspective.

Who is my customer? Who would benefit from what I hope to sell and why?

These questions go beyond just knowing who your customers are. It means investigating whether there is an actual demand for what you’re selling and why customers would buy it — both today and in the future — over existing alternatives.

Check out: Turn your Business idea in to reality

10 Popular business ideas for 2022

Create an Online Course

Creating an online course is a great way to start a web business that can generate passive income in the future. Here, you’re essentially creating a piece of intellectual property and selling it to others.

You can sell courses on virtually any topic—from hair styling to guitar playing, from cooking to flying airplanes. Just about anything people would be willing to spend money on to learn, you can teach them how to do it.

The best thing about an online course is that it will continue to generate revenue for years once created. I’ve seen courses that have been around for decades and are still generating revenue for their creators!

Start a Podcast

If you have a niche or a topic that you feel will resonate with your audience, there is an excellent chance that a podcast can help you with growing them. In today’s digital age of social media and content marketing, people are looking for new ways to learn, consume and stay up-to-date with topics that matter to them.

With a podcast, you can regularly reach more people than ever before. You’ll be able to talk about your business, connect with people and make money on the side of the podcast.

The idea of starting a podcast seems overwhelming, but once you get going, it’s quite easy. Here are three steps for creating a successful podcast:

Create an exclusive show for your audience. If you don’t have any content specific to your business or niche yet, why not create something that will appeal specifically to your demographic? You can also create content relevant to others in your industry or sectors that might be related or similar in some way.
Find an exciting guest to join you on the show. It’s always good to have guests on the show to talk about their experiences in your industry or niche. This way, it becomes easier for your listeners to relate and connect with them.
Make it educational so people will want to listen. For example, if you are an eCommerce store owner, having guests on the show talking about how they run their online businesses would be great for your podcast.

Writing Service

Independent writers and editors are in great demand. You can build a regular income stream by providing top-notch and time bound service.

The larger the job, the higher your hourly rate. You can get paid to work from home, and time is flexible. As you start working with established businesses, finding clients and getting your name out there will get easier.

These 10 categories could keep you busy for years to come:

Translation: If your language is different from English, this is a great way to make money by translating books or other materials into another language. You’ll need to provide proof of your work (or show you’ve completed your translation) and make sure people know how to hire you (through a website).

Editing: Edit computer files, help doctors fix medical records, or do piecework editing for magazines or newspapers. You can focus on one client at a time or have clients spread across various jobs.

Proofreading: This is an excellent way to earn money and build your résumé. You can make $10 to $50 per hour for proofreading documents written by others. Proofreading services require a college degree in technical disciplines such as engineering or medicine. However, there’s no need for licenses in many states, so you may be able to start making money without much training or experience.

Start Your Blog

Blogging can be a profitable business, whether you’re an expert in a particular niche or a generalist. Bloggers earn substantial money across various categories, including health and fitness, travel, parenting, and tech.

When building a blog for profit, there are a few things you should keep in mind:

Seek out a topic that is relevant to your target customer base.
Do some research on your topic before you start blogging.
Look at what other blogs are related to your interest.
Take the time to find the most relevant blogs and analyze their content.

These will help you build up your site and create original content valuable to your visitors. Some blog topics that you can write on include:

Beauty and wellness
Personal finance
DIY
Food and Recipe blogs
Entertainment and gaming
Travel
Technology
Automobiles

After starting your blog, you can repurpose its content in various forms to make additional revenue.

Publish eBooks

Electronic books — also known as ebooks — don’t have to be a niche market. You can use free and low-cost tools to create and distribute your books in the cloud and on multiple devices. If you’re thinking of this as a way to cut your overhead, you’re not alone.

When it comes to writing ebooks, there are many different ways to use them online. Here are a few:

How do they work?

Eric Siu, an author and entrepreneur who has worked with multiple authors on their book projects, says that the most common types of ebooks are:

Short stories or novelettes: These can be short pieces of fiction catering to many or niche audience categories.

Serialized novels: These are novels that tell a longer story over a series of “episodes.” You can usually find them on websites like Wattpad or Kindle Worlds.

Serialized novels are a great option for people who don’t have the time or desire to finish one complete novel at a time. One of the better examples is “The Twilight Zone,” which Rod Serling wrote over a period of years until finally collected into a single book in 1963.

Non-fiction: Non-fiction works can include step-by-step instructions on how to do something or advice from experts on doing something better or more efficiently. An excellent example of this is “The Five-Second Rule” by Mel Robbins. In her latest book, she explores how small actions can add up throughout our lives to improve our overall well-being and happiness.

Today, people are reading books on their e-readers, tablets, and smartphones more than ever. If you’re looking to make money online and have good writing skills, eBooks are a perfect option to try.

If you’ve never thought about publishing an eBook, there are plenty of free platforms out there for you to get started. Interestingly enough, many of these platforms were created by existing book publishers or sellers looking for easy ways to sell their content.

For example, Amazon launched its ebook publishing platform in 2012 called Kindle Direct Publishing (KDP). Page Foundry was founded in 2007 by three former Amazon employees who wanted to create a better platform for authors and publishers. And since 2012, Oyster has been helping writers turn their novellas into full-length novels, which they can then sell through the Oyster app.

Start a YouTube Channel

Start a YouTube channel if you’re not already doing it. Being on YouTube is like being on TV. If you are creative with unique ideas, you’ll be able to build an audience of loyal fans in no time. It’s like building an email list for your business.

YouTube is the number one place where people consume video content. If you are thinking of doing Youtube full-time, promoting them is very important.

Here are 10 proven ways to get more views on your videos:

Create great content; unique, engaging and informative pieces work best.
Test different audio tracks before deciding on one; this way, you can find one that suits your content and audience better.
Optimize your video for search engines; this will help users find your content through organic search results.
Promote your videos with YouTube ads; this is another way to increase the visibility of your channel.
Use keyword tags in descriptions and titles. They will make it easier for users to find your content through various relevant search results queries.
Make sure that your videos are compelling and meaningful so that users actually watch them instead of leaving right away.
Use optimized thumbnails; They are usually the first things that users see. Having a great thumbnail will help you stand out from the rest of the content.
Ask people to leave a comment; They are a great way to improve engagement and increase channel rankings.
Be generous and give out rewards for new subscribers; some people will subscribe to get something in return, while others will subscribe because they want more information about what you have to offer. Give out freebies occasionally and make sure that you target the right people i.e. people who consume content similar to yours.
Engage with viewers via questions and answers sections; this is another easy way to get viewers interested in what you have to offer without needing any more promotion!

Affiliate Marketing

Affiliate marketing is a great way to make money while helping others. Anyone who creates content for the internet can work with affiliate networks like Amazon or ClickBank to generate revenue.

The concept of affiliate marketing is pretty simple: You provide something that someone needs, and then you get paid when they buy it. Whether you’re an expert on WordPress themes or an experienced fashion blogger, you can create content on topics people are interested in and then share it with your audience using an affiliate link.

Affiliate marketing has become wildly popular over the past few years, largely thanks to the rise of social media sites like Facebook and Twitter. Social media sites have made it easier than ever to connect with people who use similar products to you. That means that if you’re knowledgeable about a product, creating content on that topic is the perfect way to begin working with an affiliate network.

Start a Creative Agency

Often, when people think of a creative agency, they think of a digital agency. However, there are many other types of creative agencies that can be started online.

The beauty of starting a creative agency is that it’s a business that doesn’t require a lot of upfront capital or infrastructure. It doesn’t need to be in an office with employees, and it doesn’t need to have a physical location. All you really need is an idea and some marketing ability.

However, having been around the industry for over 10 years, I can tell you that starting one is not as easy as it seems. The process can take months, if not years, to get going. And while some creative agencies do succeed in just a few days, most take at least a few months to get going before they can start generating any revenue.

Meal Planning

Meal Planning is the most basic but effective online business idea because it allows you to sell your knowledge and experience as a professional nutritionist or chef. You can create content such as nutrition plans for weight loss, meal plans for building muscle and meal plans for those who want to lose weight without giving up their favorite foods. You can publish this content on your own website or blog as well as through paid advertising networks such as Google AdSense.

Alternatively, you can use one of the many meal planning software applications that offer a membership service that allows you to create unlimited meal plans at a low monthly cost.

Print on Demand

Over the past few years, Print on Demand (P.O.D.) has been a hot topic in the world of online sales. There are a ton of factors that make P.O.D a perfect business idea for those looking to sell their products online, but here are some of the top ones:

It’s easier to scale, as you only have to print as many products as you sell. This is especially true as you begin as a new brand and your sales grow. Your costs will be much lower if you choose a P.O.D option over other digital printing methods, such as E-commerce Printing or Screen Printing. You can print on demand from anywhere in the world, so shipping costs will be much lower than if you took out a short-term loan to purchase equipment and materials yourself.

You can sell products from your website without having to physically have your products at a retail location for people to see them. With P.O.D., you can print products from anywhere in the world, even from your home computer! This means that you don’t have to invest heavily in warehouses and brick-and-mortar locations for people to shop at

If you want to earn extra income by selling your products or those of other designers and artists, P.O.D is a great option because it allows people to buy what they like and not be restricted by what you say they should buy!
If you want to earn a lot more from the Print-on-demand space, plan on creating an on-demand printing platform like TeeSpring and Redbubble. With iScripts PrintLogic, you can achieve this in no time. Try the LIVE DEMO now!

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Customer

How to Start a Facebook Ads Agency (Step by Step)

by Noyal Sharook March 2, 2023

written by Noyal Sharook

You’ve been running Facebook ads for several clients to great success.

You feel ready to start your own Facebook ads agency, but what do you do now?

This guide will show you EXACTLY how you can do it.

I’ll walk you through the steps needed to launch a successful Facebook ads agency.

Everything from setting yourself up as a business, finding clients, getting their trust, and most importantly – getting paid!

I’m going to reveal the exact blueprint behind running a successful Facebook ads agency.

You won’t be left in the dark about anything.

What does a Facebook ads agency do?

Facebook Ad Agencies help their clients run Ads on Facebook and related platforms. It is a niche carved out from the ambit of digital marketing and PPC advertisement.

As they focus on just one platform, Facebook Ad Agencies usually have a higher level of expertise on the subject.

Learn how to run a successful Facebook ad campaign

Since you are here to learn about starting a ‘Facebook Ad Agency’, I am assuming that you have some experience in running Facebook Ads. However, to attract clients and retain them, you need to offer a cut above the rest. This might be in the form of additional expertise, tools, workforce or ideally, all of the above.

If you want to start learning from the ground up, go through Meta’s Facebook Advertising 101 guide first. It gives you a detailed description of running a successful Facebook ad campaign.

Some of the steps include:

Choosing a goal
Setting a budget
Creating great content
Targeting the right audience
Optimizing your Ads based on the result

Once you sort the basics, dig deeper into Meta’s website to know the platform’s policies and intricacies. You can make use of external courses and guides as well.

Know that running a successful Facebook campaign is not just about having an Ad live on the Ad manager. It is about providing statistically significant results to your clients.

Establish a niche to focus on

Unless you have multiple years of experience in Facebook Advertising with credible sources to refer to, your digital agency should always be looking at small businesses. They might pay less, but it will go a long way in building credibility in the industry.

Even with small businesses, try to focus on a specific niche. This can be a segment that you had previous experience or has a lot of potential opportunities in your area. For example, if you had previously worked as a Marketer in an automobile company, you can start pitching your agency to local car dealerships. If there are many flower shops in your area with a limited online presence, you can pitch how advertising on Facebook can increase their sales.

However, this strategy is only suitable for getting initial sales and once your agency picks up, start expanding to other segments.

Set a clear pricing strategy

It is vital to have a clear pricing strategy before pitching to potential clients. What price you choose will be dependent on the service you provide and the client’s expectations.

Some pricing models you can try include:

Fixed monthly
Per campaign
Per hour

Don’t get too greedy initially and sell what you can execute flawlessly. If the client is not happy with the pricing, be transparent about what you will be spending it for and what benefits they will receive.

Learn how to sell/promote your services

Personal branding is one of the best methods to get clients for your company in the initial stages. Be a ‘Subject Matter Expert’ in everything related to Facebook Advertising. Write blogs and be active in social media, including Twitter and LinkedIn.

Try to interact with Facebook Advertising related queries across the internet- provide solutions and bring them to your website. This is one of the best ways to promote your brand.

You can use social media to promote your business as well. Create a business profile on all major social media platforms and share relevant content to your audience. content could be in the form of blogs, videos, infographics, how-to guides and more.

Don’t just share and promote your products and articles on social media. Try to curate good articles from digital marketing thought leaders. The point is not just to increase sale but provide value to your customers and followers

You will also need to start selling your services once people show interest. Make a good pitch and write down common problems businesses face regarding Facebook advertisements. Try to understand the client’s issues and give reasonable solutions. Be transparent about your processes.

Get your first client

If your promotional efforts are going well, you will soon get regular visitors to your website or profile. Provide a means by which people can reach you. This might be through email, phone number or a contact section.

Not everyone will be a client but make sure to reply to all who take time out to reach you directly. Slowly but surely, you start to convert some of them to clients.

More often than not, these marketing efforts take time to set up. If you need clients fast, try something different. Talk to people you know and spread the word out that you started a ‘Facebook Ad Agency’ and are looking for clients. Most Ad Agencies I know started with clients from their inner circle. You can also talk to Businesses in your neighborhood looking for marketing expansion.

Scale your agency and hire new people

Once you get your first client, start scaling up your business. You can handle 8-10 clients at a stretch with primary resources. Anything more will need extra staffing.

If your client is happy, ask for a testimonial for use on your website. If this is too much, ask for a 5-star rating on Facebook or Google.

If you have a bunch of non-converting leads from social media or other channels, consider making an email list. Send out relevant emails periodically to nurture and re-engage with them.

If your business is thriving and it’s getting hard to keep up with everything going on, consider hiring new people. You can even try outsourcing some of the execution work to freelancers or a creative agency.

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