Websites similar to Groupon are becoming the trend in the online marketplace. Who doesn’t enjoy an added offer over another?
We can see some websites providing different offers, deals, and coupon codes for online purchases, travel and accommodation bookings, etcetera. But if you are on the lookout for getting the best deals based on the location or geographical area. Here are a few suggestions for such websites.
The conventional flashy windows and hoardings have gone out of the picture for brick-and-mortar stores. With several distractions in the shopping industry such as online deals, offers, and cashback, retailers are having a difficult situation in terms of revenue. Nowadays, tech-savvy retailers have come into action to improve their businesses through online platforms. Using web applications centered around proximity and location, such applications work to provide the best deals in and around the geographical fence of the user’s location. These can be accessed both on desktop and through mobile devices. These applications are designed with features that collect details on the brands searched and purchased by the users to easily promote their business using retargeting and remarketing technologies.
Let us look at a few proximity-based deals finding applications currently available.
ShopAdvisor
Covering over a million SKUs, ShopAdvisor is one digital solution to find your brand needs at the best prices within your locality. ShopAdvisor is an application developed with integrated, intelligent and efficient plugins that accesses the direct feed and details put out online by retailers and data providers. With access to the user’s location, this application pulls down the nearby stores along with their best deals based on the user’s optimal location feed. Apart from providing the user with deals and offers in his/ her locality, ShopAdvisor also gathers insights on the shopper’s activity, searches, patterns, interests, and purchases. All these combined with the latest analytical technology delivers the best-in reporting services for campaigns thereby increasing the ROIs for the retail businesses.
Shopular
This is another innovative approach to shopping where the application pushes the best deals in the location to the shopper’s phone. Once the application is downloaded on the smart device of the shopper, they are asked on their favorite brands and stores based on which the application creates a geofence and alerts the shopper each time a new offer or coupon deal pops up. Shopular uses Facebook Connect to get insights on the shopper’s interests, pattern and purchases online and hence deliver the precise and right offers to the shoppers.
SnipSnap
Checkout gets easier and fun with SnipSnap. This being the USP for SnipSnap, this application serves as an online reminder app for al your online and offline coupons. The application once downloaded will help in converting offline coupons online by clicking photographs and working on them using the latest technologies. Each time the shopper reaches the store or the due date of the coupon is near, the application pushes notifications to the shopper. The shopper can also add in their coupons and search for coupons based on keywords and location.
RetailMeNot
The famous online daily deals website, RetailMeNot released its mobile application in 2012 to guide in more location-specific customers to use their deals online. RetailMeNot provides great deals and offers on the finest brands online along with coupon codes, that can be used while checkout. Using the mobile version of the application, shoppers can get notifications on the best deals in their current locality as per the geolocation on their smart devices. There are options for the user to either automatically set the location using the smartphone’s GPS or can also manually enter his/ her preferred location to get insights on the best deals, offers, and coupons valid in the location and nearby stores and shopping malls.
Apple Wallet
Great news for Apple users worldwide. The Apple Wallet or Apple Passbook has also come out with the location-centric feature to get the best offers and coupons based on the user’s geolocation. Apart from coupons, the Apple Wallet also allows its users to store. Wallet passes such as boarding pass, ID cards, tickets for special events or movies, public transportation cards or tickets, credit cards, and debit cards too.
Location-based targeting has greatly improved with the onset of mobile technology making it a boon for marketers. Even the widely used Visa is also engaging in providing its user location-centric offers and deals. Apart from these simple mobile applications, the online deals giant, Groupon has also introduced location-specific offers to its mobile applications where customers can see offers and deals in stores and merchandise near their location. Foursquare and Yelp are others among the widely used applications for merchant searches and offers online have also introduced location-based marketplace search options.
With mobile users going on a rush wave in the total number of users, creating an online deals website that is location-based must also include such extra features to bring out the best ROI for your business.
