Our school days were filled with times when we went around our peers and relatives selling coupons for events at school or organizations. Those were some fine days of our childhood which are rarely seen nowadays. A few years back, the easiest and effective way to raise money for a cause without selling anything was to use coupon book fundraising.
Coupon book fundraisings were mostly defined as the selling coupon books to raise money for non-profit organizations. The coupon books contained leaflets that either qualify you for a lucky draw or give you offers and discounts at specific sponsor stores.
Conventional fundraisings were done by selling products such as clothing, apparel, unused products, food, books, etc. Such campaigns have their own set of risks involved as at the time they might not turn out as efficient a method to raise funds for a charitable cause.
In such scenarios, the most effective fundraising solutions are to raise money using simple coupon books along with offering the customers discounts, offers or lucky draw entries in return. Who wouldn’t like to go home with some freebie goodies?!
The best advantage of using coupon fundraising was the minimum initial investment and labor required in raising the fund, but there is a contradictory issue that arises where the coupon book has to be legitimate for people to dutch in their money to raise the fund for the cause.
It is one of the classic models of fundraising for organizations such as schools, churches, etc. The trickiest part of a coupon book fundraising lies in the price and the number of leaflets contained in as single coupon book. If the prices go slightly overboard, people may restrain from paying the price even if it for a large cause.
There are several cases where such non-profit organizations come upfront to organize certain causes for the needy but go unnoticed with the absence of proper exposure. Such situations also can be avoided with coupon book fundraising.
Such situations can be kept apart if the process of fundraising is carefully planned and processed. From the design elements or the coupon leaflets, the price or offer given for the public who buys them, the cost of each coupon and the coupon book printing costs must be taken into consideration.
This is one easy platform for offline advertising and marketing if you are part of a business organization. This is because of the coupon leaflets that are left with the customers which are similar to a sample brochure-effect on your company.
Local businesses are the ones that benefit the most out o this scenario. The participants raising the funds will also be mentioning out the names of the organizations which is another advertising platform.
Pros of Coupon Book Fundraising
- Useful takeaways: Coupon book fundraising provides the customers with an entry to a lucky draw or receives special offers. This can turn out to be a better and useful option rather than purchasing products that stay unused.
- Easy selling: Coupon books sell away pretty quick making it the best option for the participants which are mostly children. Since coupon books are transparent and clear on their goals, it is not hard to sell.
- Simpler Medium of Advertising: As mentioned earlier, local businesses are benefitted greatly with coupon fundraising having people reach out to their stores with the offers and coupons. Who doesn’t like a discount?!
- Manageable: Coupon books are easier to manage as each book will be registered under the name of the participant and is easy to track.
- No freebies: This is a perfect example of a give-and-take policy. You get something like a special prize or a discount offer for each coupon the customer purchases.
We have seen a few pros of using coupon books. But what are the cons of a coupon book? Most of these coupon books come with a date of expiry before which the offers are to be availed. In case the offers are not claimed the coupon ill be impaired. In such scenarios come in the use of a mobile app for coupon book fundraising.
Mobile Solutions for Coupon Book
When you purchase a coupon book, you will also be asked to download a mobile application on your smart device. This mobile app will have provisions for you to enter the details of your coupon book that will be an ID code that shows you all the coupons that you can use for shopping or online purchases. All you have to do is to enter your details and the unique identification code and you’re set to go!
Let us look into some key benefits of using a mobile app for coupon books.
Plenty of Online Offers
Since this service is available online, the offers are not just limited to brick-and-mortar stores but can also be claimed for shopping online, movie tickets, travel bookings and much more.
Easy to Manage
Most of the time, we tend to forget to use-away the precious coupons that we had to be collecting. Such situations can be struck off by using the mobile application as it keeps reminding the customers on the due dates of when the coupon expires and even on additional offers that come by the way!
Going Online
Going online is important for all businesses and organizations in this technology-filled era. Hence, it will be useful for your non-profit organization to go online to reach out to more customers not just locally but nationally and even across the globe. The website can be updated each time a new cause is identified and your organization works on it.
You can also add options for people to donate online through secure payment gateways which the most preferred transaction method nowadays. This will help in easily reaching the target amount to serve the cause.
If you are part of a non-profit organization or want to create a similar mobile compatible application for your organization, go to the iScripts development team and get free consultation from the tech experts at iScripts. You can also directly drop us a call on 312-423-6728 or email us with the details of sales@iscripts.com for our technical team to revert with the best digital solutions for your organization.
