You’ve been running Facebook ads for several clients to great success.
You feel ready to start your own Facebook ads agency, but what do you do now?
This guide will show you EXACTLY how you can do it.
I’ll walk you through the steps needed to launch a successful Facebook ads agency.
Everything from setting yourself up as a business, finding clients, getting their trust, and most importantly – getting paid!
I’m going to reveal the exact blueprint behind running a successful Facebook ads agency.
You won’t be left in the dark about anything.
What does a Facebook ads agency do?
Facebook Ad Agencies help their clients run Ads on Facebook and related platforms. It is a niche carved out from the ambit of digital marketing and PPC advertisement.
As they focus on just one platform, Facebook Ad Agencies usually have a higher level of expertise on the subject.
Learn how to run a successful Facebook ad campaign
Since you are here to learn about starting a ‘Facebook Ad Agency’, I am assuming that you have some experience in running Facebook Ads. However, to attract clients and retain them, you need to offer a cut above the rest. This might be in the form of additional expertise, tools, workforce or ideally, all of the above.
If you want to start learning from the ground up, go through Meta’s Facebook Advertising 101 guide first. It gives you a detailed description of running a successful Facebook ad campaign.
Some of the steps include:
- Choosing a goal
- Setting a budget
- Creating great content
- Targeting the right audience
- Optimizing your Ads based on the result
Once you sort the basics, dig deeper into Meta’s website to know the platform’s policies and intricacies. You can make use of external courses and guides as well.
Know that running a successful Facebook campaign is not just about having an Ad live on the Ad manager. It is about providing statistically significant results to your clients.
Read more: How to Calculate Customer Acquisition Cost?
Establish a niche to focus on
Unless you have multiple years of experience in Facebook Advertising with credible sources to refer to, your digital agency should always be looking at small businesses. They might pay less, but it will go a long way in building credibility in the industry.
Even with small businesses, try to focus on a specific niche. This can be a segment that you had previous experience or has a lot of potential opportunities in your area. For example, if you had previously worked as a Marketer in an automobile company, you can start pitching your agency to local car dealerships. If there are many flower shops in your area with a limited online presence, you can pitch how advertising on Facebook can increase their sales.
However, this strategy is only suitable for getting initial sales and once your agency picks up, start expanding to other segments.
Set a clear pricing strategy
It is vital to have a clear pricing strategy before pitching to potential clients. What price you choose will be dependent on the service you provide and the client’s expectations.
Some pricing models you can try include:
- Fixed monthly
- Per campaign
- Per hour
Don’t get too greedy initially and sell what you can execute flawlessly. If the client is not happy with the pricing, be transparent about what you will be spending it for and what benefits they will receive.
Learn how to sell/promote your services
Personal branding is one of the best methods to get clients for your company in the initial stages. Be a ‘Subject Matter Expert’ in everything related to Facebook Advertising. Write blogs and be active in social media, including Twitter and LinkedIn.
Try to interact with Facebook Advertising related queries across the internet- provide solutions and bring them to your website. This is one of the best ways to promote your brand.
You can use social media to promote your business as well. Create a business profile on all major social media platforms and share relevant content to your audience. content could be in the form of blogs, videos, infographics, how-to guides and more.
Don’t just share and promote your products and articles on social media. Try to curate good articles from digital marketing thought leaders. The point is not just to increase sale but provide value to your customers and followers
You will also need to start selling your services once people show interest. Make a good pitch and write down common problems businesses face regarding Facebook advertisements. Try to understand the client’s issues and give reasonable solutions. Be transparent about your processes.
Get your first client
If your promotional efforts are going well, you will soon get regular visitors to your website or profile. Provide a means by which people can reach you. This might be through email, phone number or a contact section.
Not everyone will be a client but make sure to reply to all who take time out to reach you directly. Slowly but surely, you start to convert some of them to clients.
More often than not, these marketing efforts take time to set up. If you need clients fast, try something different. Talk to people you know and spread the word out that you started a ‘Facebook Ad Agency’ and are looking for clients. Most Ad Agencies I know started with clients from their inner circle. You can also talk to Businesses in your neighborhood looking for marketing expansion.
Scale your agency and hire new people
Once you get your first client, start scaling up your business. You can handle 8-10 clients at a stretch with primary resources. Anything more will need extra staffing.
If your client is happy, ask for a testimonial for use on your website. If this is too much, ask for a 5-star rating on Facebook or Google.
If you have a bunch of non-converting leads from social media or other channels, consider making an email list. Send out relevant emails periodically to nurture and re-engage with them.
If your business is thriving and it’s getting hard to keep up with everything going on, consider hiring new people. You can even try outsourcing some of the execution work to freelancers or a creative agency.
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