Are you looking for a new and innovative way to market your business?
TikTok is the latest social media app that has taken over the world.
It’s an app where users share short videos of themselves doing dances, challenges, tutorials, or current trends.
The app currently boasts around 500 million monthly active users and is only growing.
If you want to start using TikTok to grow your startup, you will need to use TikTok marketing strategies. You need to set up ‘TikTok for Business‘ before that. You can do this by going to the “Manage Account’ section of your profile and clicking on the ‘Switching to Pro’ button.
There are two options for Pro users- Creator and Business. Click on business, choose your Business category, give your phone number and email address, and voila, we are good to go.
TikTok Influencer Marketing
Influencers are a great way to spread your message and grow brand-centric audiences if you are just starting-out. Whatever be your customer, chances are TikTok has a creator that is doing videos related to it.
Find 4-5 TikTok creators in your niche and ask them if they can collaborate. This could be for promoting a particular product or just spreading the word about your brand. It’s great if you can find someone who has used your product or service in the past.
Most influencers charge a fee for the collaboration. Some would even be happy with gift cards or a monthly subscription of your product or service.
Not all collaborations need to be paid ones. If you have a community of creators who use your products for TikTok videos, you can (with permission) curate their works and share them on your page. For example, brands like GoPro and Adobe often share videos made by customers on their TikTok handle.
Use Relevant Hashtags
Use relevant hashtags for each of your posts so that the right audience discovers them. Constantly monitor what kind of hashtags are trending and make quick content. The great thing about TikTok is that you don’t need a big camera set-up or heavy post-processing- a good quality mobile phone will suffice.
You can even start a trending hashtag yourself. #HashtagChallenges are one way to do this where you do an interesting challenge on your TikTok page and ask your followers to imitate.
Optimize Your TikTok Page
Optimizing your TikTok profile involves four main steps:
- Username: Pick a username that is short and easily identifiable with your brand
- Profile picture: The profile picture needs to be your logo or an element that best represents your brand. Keep it the same across all social media channels.
- Bio: Write a concise bio. With just 80 words to make an impression, being funny or witty is one of the best ways to go about this.
- URL: Instead of the homepage, try to send people to specific web pages related to content you just posted or ones that suit the young demographic of TikTok better.
Optimize Your TikTok Videos
Always keep in mind your broader business goal while making TikTok. Keep your videos informative as well as entertaining. How-to videos and tutorials are a great way to do this.
While you can do TikTok from just about any mobile device, it’s better if your business can invest in a device that can capture high-quality audio and video. Give special attention to the background as well as the lighting.
Finally, incorporate a constant yet unique brand image in all videos. Do this by using colors synonymous with the brand or even regularly featuring a person or group.
Engage and Experiment
TikTok is a dynamic platform, and content and trends have a very short life Cycle. Always be on the lookout for new trends and follow creators who work in a similar niche to yours.
Experiment with different content ideas regularly until you stumble upon one video that gets you your first 1000 views. Build from there, upgrade content and set the next milestone.
Once you start building an audience, experiment with other features in the TikTok app like live streams, polls and questions. Engage with followers through comments and likes, and show appreciation to other creators.
Use TikTok Analytics
Set a monthly goal for TikTok and track performance via Analytics. Start small and try to build and increase the numbers as you start to see results. If you set the bar too high, you will be in for a disappointment.
Study TikTok analytics in detail at the end of each week. This will help you understand the content performance and if something needs to be changed to achieve monthly goals.
Run TikTok Ads
TikTok has one of the youngest populations of all major social media platforms. Majority of its users are under the age of 25 and women. So if you are a brand that caters primarily to these demographics, it is worth running paid advertisements on the platforms.
Some of the advertisements that you can run on TikTok include:
- Image Ads
- Videos Ads
- Boosted posts
- Ads on their audience network
- Carousel Ads
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