{"id":13995,"date":"2023-02-27T10:47:56","date_gmt":"2023-02-27T16:47:56","guid":{"rendered":"https:\/\/www.iscripts.com\/blog\/?p=13995"},"modified":"2026-01-05T00:07:44","modified_gmt":"2026-01-05T06:07:44","slug":"advantages-of-starting-an-online-marketplace","status":"publish","type":"post","link":"https:\/\/www.iscripts.com\/blog\/advantages-of-starting-an-online-marketplace\/","title":{"rendered":"Advantages of Starting an Online Marketplace During COVID-19"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">A few years ago, stepping out to buy groceries or daily essentials was a normal routine. Today, that simple task feels very different. Social distancing, work-from-home routines, and safety concerns have changed how people shop. Instead of visiting stores, people now reach for their phones. With just a few taps, essentials arrive at their doorstep. This shift has made online marketplaces stronger than ever, even during uncertain times.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.iscripts.com\/multicart\/beforedemo.php\"><img decoding=\"async\" class=\"wp-image-14002 alignright\" src=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/delivery-at-home.jpg\" alt=\"online marketplace platform\" width=\"363\" height=\"454\" srcset=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/delivery-at-home.jpg 560w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/delivery-at-home-240x300.jpg 240w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" data-start=\"623\" data-end=\"951\">While many offline businesses struggled during the COVID-19 outbreak, online marketplaces saw steady growth. Convenience played a role, but safety mattered even more. Online sellers adapted fast. They followed strict safety measures. Customers noticed. Trust grew. As a result, online shopping became a daily habit for millions.<\/p>\r\n<h3 data-start=\"953\" data-end=\"1016\">Why this is the right time to start an online marketplace<\/h3>\r\n<p data-start=\"1017\" data-end=\"1314\">Studies show how fast this change happened. According to reports, online retail growth in the US reached 68 percent by mid-April, compared to 49 percent earlier in the year. Mobile phones became the most used device. Around 72 percent of users ordered groceries and essentials through mobile apps.<\/p>\r\n<p data-start=\"1316\" data-end=\"1451\">This creates a clear opportunity. If you are planning to start an online marketplace, this is the right time to reach a wider audience.<\/p>\r\n<h3 data-start=\"1453\" data-end=\"1517\">Benefits of starting an online marketplace during COVID-19<\/h3>\r\n<h3 data-start=\"1519\" data-end=\"1565\">Best solution during lockdown situations<\/h3>\r\n<p data-start=\"1566\" data-end=\"1636\">When people are asked to stay home, online shopping becomes essential. Online marketplaces:<\/p>\r\n<ul>\r\n<li data-start=\"1661\" data-end=\"1702\">Let customers shop without stepping out<\/li>\r\n<li data-start=\"1705\" data-end=\"1736\">Offer comfort and convenience<\/li>\r\n<li data-start=\"1739\" data-end=\"1760\">Reduce health risks<\/li>\r\n<\/ul>\r\n<p data-start=\"1762\" data-end=\"1813\">This makes them the safest choice during lockdowns.<\/p>\r\n<h3 data-start=\"1815\" data-end=\"1853\">Helps maintain social distancing<\/h3>\r\n<p data-start=\"1854\" data-end=\"1899\">Online ordering supports safety for everyone. It helps by:<\/p>\r\n<ul>\r\n<li data-start=\"1916\" data-end=\"1945\">Reducing crowding in stores<\/li>\r\n<li data-start=\"1948\" data-end=\"1970\">Avoiding long queues<\/li>\r\n<li data-start=\"1973\" data-end=\"1998\">Limiting direct contact<\/li>\r\n<\/ul>\r\n<p data-start=\"2000\" data-end=\"2042\">Both customers and sellers stay protected.<\/p>\r\n<h3 data-start=\"2044\" data-end=\"2074\">Avoid unnecessary travel<\/h3>\r\n<p data-start=\"2075\" data-end=\"2118\">Travel increases risk during health crises. With online marketplaces:<\/p>\r\n<ul>\r\n<li data-start=\"2148\" data-end=\"2174\">Customers shop from home<\/li>\r\n<li data-start=\"2177\" data-end=\"2209\">Sellers manage stores remotely<\/li>\r\n<li data-start=\"2212\" data-end=\"2242\">Orders are handled digitally<\/li>\r\n<\/ul>\r\n<p data-start=\"2244\" data-end=\"2299\">Even business owners can run operations without travel.<\/p>\r\n<h3 data-start=\"2301\" data-end=\"2342\">High demand due to retail shutdowns<\/h3>\r\n<p data-start=\"2343\" data-end=\"2415\">Many physical stores closed during lockdowns. This pushed demand online. Online marketplaces:<\/p>\r\n<ul>\r\n<li data-start=\"2440\" data-end=\"2472\">Kept essential goods available<\/li>\r\n<li data-start=\"2475\" data-end=\"2500\">Maintained stock levels<\/li>\r\n<li data-start=\"2503\" data-end=\"2527\">Focused on daily needs<\/li>\r\n<\/ul>\r\n<p data-start=\"2529\" data-end=\"2573\">This made them a reliable option for buyers.<\/p>\r\n<h3 data-start=\"2575\" data-end=\"2617\">Fast and easy setup of online stores<a href=\"https:\/\/www.iscripts.com\/multicart\/beforedemo.php\"><img decoding=\"async\" class=\"wp-image-14000 alignright\" src=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-1024x683.jpg\" alt=\"online marketplace platform\" width=\"332\" height=\"221\" srcset=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-1024x683.jpg 1024w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-300x200.jpg 300w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-768x512.jpg 768w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-1170x780.jpg 1170w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-780x516.jpg 780w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace-585x390.jpg 585w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-ecommerce-marketplace.jpg 1200w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/a><\/h3>\r\n<p data-start=\"2618\" data-end=\"2663\">Starting an online marketplace is now simple. You can:<\/p>\r\n<ul>\r\n<li data-start=\"2676\" data-end=\"2698\">Use ready-made tools<\/li>\r\n<li data-start=\"2701\" data-end=\"2728\">Avoid complex development<\/li>\r\n<li data-start=\"2731\" data-end=\"2746\">Launch faster<\/li>\r\n<\/ul>\r\n<p data-start=\"2748\" data-end=\"2803\">No technical skills are required with modern platforms.<\/p>\r\n<h3 data-start=\"2805\" data-end=\"2849\">Cost-effective way to start a business<\/h3>\r\n<p data-start=\"2850\" data-end=\"2901\">Online marketplaces cost less than physical stores. They help you:<\/p>\r\n<ul>\r\n<li data-start=\"2920\" data-end=\"2948\">Save on rent and utilities<\/li>\r\n<li data-start=\"2951\" data-end=\"2974\">Reduce staffing costs<\/li>\r\n<li data-start=\"2977\" data-end=\"3005\">Lower maintenance expenses<\/li>\r\n<\/ul>\r\n<p data-start=\"3007\" data-end=\"3044\">This is ideal during uncertain times.<\/p>\r\n<h3 data-start=\"3046\" data-end=\"3086\">Safe and healthy delivery of goods<\/h3>\r\n<p data-start=\"3087\" data-end=\"3131\">Safety is a top priority for online sellers. Most platforms follow:<\/p>\r\n<ul>\r\n<li data-start=\"3158\" data-end=\"3180\">Regular sanitization<\/li>\r\n<li data-start=\"3183\" data-end=\"3205\">Contactless delivery<\/li>\r\n<li data-start=\"3208\" data-end=\"3230\">Mask and glove usage<\/li>\r\n<li data-start=\"3233\" data-end=\"3262\">No cash-on-delivery options<\/li>\r\n<\/ul>\r\n<p data-start=\"3264\" data-end=\"3297\">These steps build customer trust.<\/p>\r\n<h3 data-start=\"3299\" data-end=\"3335\">Better marketing opportunities<a href=\"https:\/\/www.iscripts.com\/multicart\/beforedemo.php\"><img decoding=\"async\" class=\"wp-image-14003 alignright\" src=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-1024x683.jpg\" alt=\"online marketplace platform\" width=\"303\" height=\"202\" srcset=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-1024x683.jpg 1024w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-300x200.jpg 300w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-768x512.jpg 768w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-1170x780.jpg 1170w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-585x390.jpg 585w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace.jpg 1200w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/a><\/h3>\r\n<p data-start=\"3336\" data-end=\"3374\">People spend more time online at home. This makes it easier to:<\/p>\r\n<ul>\r\n<li data-start=\"3403\" data-end=\"3437\">Reach users through social media<\/li>\r\n<li data-start=\"3440\" data-end=\"3468\">Promote products digitally<\/li>\r\n<li data-start=\"3471\" data-end=\"3503\">Stay visible on search engines<\/li>\r\n<\/ul>\r\n<p data-start=\"3505\" data-end=\"3548\">Marketing becomes faster and more targeted.<\/p>\r\n<h3 data-start=\"3550\" data-end=\"3584\">Affordable digital marketing<\/h3>\r\n<p data-start=\"3585\" data-end=\"3635\">Digital marketing is both powerful and economical. Popular methods include:<\/p>\r\n<ul>\r\n<li data-start=\"3664\" data-end=\"3682\">Social media ads<\/li>\r\n<li data-start=\"3685\" data-end=\"3702\">Email marketing<\/li>\r\n<li data-start=\"3705\" data-end=\"3720\">SMS campaigns<\/li>\r\n<\/ul>\r\n<p data-start=\"3722\" data-end=\"3776\">These channels offer higher engagement at lower costs.<\/p>\r\n<h3 data-start=\"3778\" data-end=\"3821\">Easy and low-cost business operations<a href=\"https:\/\/www.iscripts.com\/multicart\/beforedemo.php\"><img decoding=\"async\" class=\"wp-image-13999 alignright\" src=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-1024x683.jpg\" alt=\"online marketplace platform\" width=\"288\" height=\"192\" srcset=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-1024x683.jpg 1024w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-300x200.jpg 300w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-768x512.jpg 768w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-1170x780.jpg 1170w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-780x516.jpg 780w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment-585x390.jpg 585w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/online-marketplace-payment.jpg 1200w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/a><\/h3>\r\n<p data-start=\"3822\" data-end=\"3862\">Running an online marketplace is simple. You can:<\/p>\r\n<ul>\r\n<li data-start=\"3875\" data-end=\"3900\">Manage inventory online<\/li>\r\n<li data-start=\"3903\" data-end=\"3924\">Track orders easily<\/li>\r\n<li data-start=\"3927\" data-end=\"3966\">Handle billing and payments digitally<\/li>\r\n<\/ul>\r\n<p data-start=\"3968\" data-end=\"4012\">This reduces effort and improves efficiency.<\/p>\r\n<h3 data-start=\"4014\" data-end=\"4034\">Final thoughts<\/h3>\r\n<p><a href=\"https:\/\/www.iscripts.com\/multicart\/\"><img decoding=\"async\" class=\"wp-image-14001 aligncenter\" src=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace-1024x683.jpg\" alt=\"online marketplace platform\" width=\"539\" height=\"360\" srcset=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace-1024x683.jpg 1024w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace-300x200.jpg 300w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace-768x512.jpg 768w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace-1170x780.jpg 1170w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace-585x390.jpg 585w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-marketplace.jpg 1200w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\r\n<p data-start=\"4035\" data-end=\"4326\">The idea that businesses need years to recover is changing. Online marketplaces are proving otherwise. With the right digital strategy, brands can grow even during difficult times. The social distancing era has pushed businesses to adapt faster, and those who move online are seeing results.<\/p>\r\n<p data-start=\"4328\" data-end=\"4396\">If you are planning to start an online marketplace, now is the time.<\/p>\r\n<h3 data-start=\"4398\" data-end=\"4440\">Build your marketplace with iScripts<\/h3>\r\n<p data-start=\"4441\" data-end=\"4648\"><a href=\"https:\/\/www.iscripts.com\/multicart\/\">iScripts MultiCart<\/a> helps you launch an online marketplace with confidence. You can build platforms similar to Amazon or Etsy using our open-source solution. It is flexible, scalable, and designed for growth.<\/p>\r\n<p data-start=\"4650\" data-end=\"4713\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Check out and Learn <a href=\"https:\/\/www.iscripts.com\/blog\/etsy-clone-script\/\">how to build a platform like Etsy?<\/a><\/strong><\/p>\r\n<h5 data-start=\"4650\" data-end=\"4713\"><img decoding=\"async\" class=\"wp-image-21283 alignleft\" src=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio-1024x576.jpeg\" alt=\"multicart\" width=\"373\" height=\"210\" srcset=\"https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio-1024x576.jpeg 1024w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio-300x169.jpeg 300w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio-768x432.jpeg 768w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio-1170x663.jpeg 1170w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio-585x329.jpeg 585w, https:\/\/www.iscripts.com\/blog\/wp-content\/uploads\/2015\/08\/GreenandWhitePlayfulDailyRoutinePresentatio.jpeg 1200w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/h5>\r\n<h5><em><!--HubSpot Call-to-Action Code --><\/em><\/h5>\r\n<h5><em><span id=\"hs-cta-wrapper-047c17f8-c922-4f5a-8016-7cde52b5d9ba\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-047c17f8-c922-4f5a-8016-7cde52b5d9ba\" class=\"hs-cta-node hs-cta-047c17f8-c922-4f5a-8016-7cde52b5d9ba\"><!-- [if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->Explore how to turn your idea into a working marketplace today.\u00a0<\/span><\/span><\/em><\/h5>\r\n<p><span id=\"hs-cta-wrapper-047c17f8-c922-4f5a-8016-7cde52b5d9ba\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-047c17f8-c922-4f5a-8016-7cde52b5d9ba\" class=\"hs-cta-node hs-cta-047c17f8-c922-4f5a-8016-7cde52b5d9ba\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2725694\/047c17f8-c922-4f5a-8016-7cde52b5d9ba\"><img decoding=\"async\" id=\"hs-cta-img-047c17f8-c922-4f5a-8016-7cde52b5d9ba\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2725694\/047c17f8-c922-4f5a-8016-7cde52b5d9ba.png\" alt=\"View Live Demo !\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2725694, '047c17f8-c922-4f5a-8016-7cde52b5d9ba', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\r\n<!-- end HubSpot Call-to-Action Code -->\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, stepping out to buy groceries or daily essentials was a normal routine. Today, that simple task feels very different. Social distancing, work-from-home routines, and safety concerns&hellip;<\/p>\n","protected":false},"author":18,"featured_media":14033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-13995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iscripts-customer-spotlight"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover how to launch an online marketplace easily, increase sales, reach customers safely and grow your e-commerce business during social distancing\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Mariya Parackal\"\/>\n\t<link rel=\"canonical\" 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12:44:32","updated":"2026-09-01 14:34:00","ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-09-01 14:34:00","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.iscripts.com\/blog\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.iscripts.com\/blog\/category\/iscripts-customer-spotlight\/\" title=\"Customer\">Customer<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tAdvantages of Starting an Online Marketplace During COVID-19\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.iscripts.com\/blog\/"},{"label":"Customer","link":"https:\/\/www.iscripts.com\/blog\/category\/iscripts-customer-spotlight\/"},{"label":"Advantages of Starting an Online Marketplace During COVID-19","link":"https:\/\/www.iscripts.com\/blog\/advantages-of-starting-an-online-marketplace\/"}],"_links":{"self":[{"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/posts\/13995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/comments?post=13995"}],"version-history":[{"count":11,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/posts\/13995\/revisions"}],"predecessor-version":[{"id":21636,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/posts\/13995\/revisions\/21636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/media\/14033"}],"wp:attachment":[{"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/media?parent=13995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/categories?post=13995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iscripts.com\/blog\/wp-json\/wp\/v2\/tags?post=13995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}