While some are still getting up to speed with social media, it’s time to prepare for the next technological revolution – mobile. While this should come as no surprise, many of us are unaware of the specific changes we will encounter as an individual, a business and even worldwide. Hold on to your smartphone; it’s going to take us on one wild ride!
Growth – Mobile internet growth is already significantly faster than the internet desktop growth of the late 90s.
Adoption – Compared to preceding technology, early adoption is also growing faster. 10 Billion or more mobile units including iPads and tablet PCs will be produced in this decade. In 2 years, smartphonehttps://www.appreseller.com shipments will outweigh PC shipments.
Search & Social Media via Mobile – Ahead of sports and news, search is the most used feature of mobile users at 48%. Social networking follows at 41%.
Android Platform – With 50,000 apps available versus Apple’s platform of 200,000 apps, industry insiders are closely watching Android development.
Functionality – This has evolved from content creation (inputs) to communication(outputs) to sharing (community). It is because of this that online advertising and mobile commerce have massive upside potential.
See more stats and mobile infographics.
HOW WILL MOBILE CHANGE YOUR INDUSTRY?
Retail – “Showrooming” is a huge threat. When potential customers visit a retail store, many are just testing out products before purchasing it on Amazon or related ecommerce site. At best, users happen to see a product in person and then research reviews, features, and competitive pricing before even speaking to a sales representative. Retailers need to find a way to adapt to these changes or instead, feel the negative impact it has on their business. Some have already taken risky approaches such as blocking cell signals in stores, price matching websites and adopting proprietary barcodes.
Local Commerce –Mobile makes local promotion fresh and new. Potential customers can now discover local business by accessing information about what’s around them, available offers, reviews, and feedback, giving local businesses a bigger piece of the pie.
Health – With apps and compatible accessories that can monitor bodily functions and communication with doctors, many people can now have access to complete or even constant attention than previously considered.
Media – Get to the point – and do it faster! Content can no longer be reused, recycled or generic. Audiences are naturally scanning information for specific phrases and keywords instead of taking time to fully indulge content. Customers expect tailored, rich content supplying them with the exact information they are looking.
Advertising – When media consumption changes, advertising follows. Mobile advertising can be considered the new television – but even better. Why? It has the reach of mass media and the point of sale impact of direct marketing campaigns. Picture advertising as widely consumed as television with a personal feel.
Education/Politics & Societies – Interactive educational software and games naturally provide a more immersive learning experience. Instead of having to be retained (and eventually forgotten), information is literally at our fingertips. Oppressed societies and underprivileged individuals now have the ability to access unlimited knowledge and educate themselves.
INDUSTRY – SPECIFIC MOBILE APPS
Our next mobile blog will explore potential mobile options for your business. Apps will be covered more in-depth as it is an exploding territory right now. Already have an idea of which kind of app you need? Explore our new offerings at Gizmoplay.com – the brandable app store.