Instagram is a massive social media platform where brands can connect to their fans and customers.
By creating a page on Instagram for your brand, you will be able to build a whole new audience, and connect with your existing customers.
Instagram has a feature called stories, which gives you the opportunity to create fun, engaging content for your followers.
You can also use stories to interact with your audience, and even add stickers to your stories which will allow viewers to respond to them.
You can add quiz, poll, and question stickers which can be used to let your followers and customers give you feedback through your stories.
How to add Stickers to Instagram Stories
In order to be able to let your followers give you feedback through Instagram stories, you need to add certain stickers to your stories.
To add stickers, go to the new story page, then take a picture or video, and then a new menu will appear at the top of your screen.
On this menu, you want to click onto the sticker icon.
Then, the stickers will all appear, and all you need to do is select the sticker(s) that you want to add to your story.
Now that you know how to add stickers to your story, we can start looking at how to receive customer feedback through Instagram stories.
Create Polls
Adding polls to your Instagram stories are a quick way to ask your followers simple questions where they have to choose between two different options.
All you need to do is add the “poll” sticker to your story, and then add two different options for your followers to choose from.
This is how a story will look when you add a poll:
As you can see, adding polls to your stories will allow your followers to engage in your content, which will help you to build a community, and not just a fanbase.
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Create Surveys
Creating surveys within your stories is a great way to receive customer feedback through multiple choice questions.
To add surveys to your Instagram stories, you need to use the “quiz” sticker.
With the “quiz” sticker, you can add a question and multiple choices for users to answer.
To create a good survey, I suggest doing multiple stories (4 or 5 is good), each with a new quiz sticker.
This way, it will feel more like a survey, and not just a random multiple choice question.
It is important to note that when using the “quiz” sticker, you have to select a “correct” answer, so it is not a perfect survey solution, but it is currently the best option available.
When you add the quiz sticker to an Instagram story, this is what it will look like:
To see the results for your quiz, swipe up on your story to open the viewer list, and then you will see which answer each user selected.
Ask Questions
By adding questions to your stories on Instagram, your followers can type in their own answers.
This means that by using the “questions” sticker, you can get the best quality feedback from your fans, because they can type in what they are thinking (rather than just selecting an option).
Get to know your audience, get product feedback, advice, and more by adding questions to your Instagram stories.
This is how an Instagram story looks like with the question sticker added:
To see the answers that have been entered, swipe up on your story to open the viewer list, and then you can see every answer than has been submitted.
Then click “see all” to read every single answer that has been submitted to your question.
And there we go, that is three ways to use Instagram stories to collect customer feedback.
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