Small and midsized businesses are now catching on to the extreme importance of SEO and Internet marketing and its profound impact on the success of websites. While there is an enormous amount of SEO techniques that are best left to professional companies, the following SEO tips and techniques are simple enough for a small or midsized business to manage on their own.
Backlinks to Website – Backlinks are an important aspect of SEO, as Google and other search engines give much weight to backlinks in their algorithm formulas that rank websites. Google and other search engines perceive backlinks as citations of sorts. If your page is important enough for other sites to link to it, you content is probably relevant and worth a good ranking on search engine results pages (SERPs).
There are many ways to increase backlinks to your website; however, quality should rank over quantity. Links to your website should stay within your website’s genre and the page linking to your site should have a high page ranking itself. The quickest and easiest way to generate more backlinks is to submit your website to online directories like DMOZ.org and others. List your site in the appropriate genre category. Other ways to build backlinks is to submit your company’s press releases to sites like PRWeb.com and PRnewswire.com.
Patience & Commitment – There is a big misconception out there that SEO is a one time investment. However, search engines are always changing their formulas, competition is always growing, and website content quickly gets outdated. Therefore, a constant commitment to basic SEO techniques is necessary to maintain a good SERP ranking. Also, don’t expect your website to fly up to Google’s first page in a week. It’s highly unlikely that will happen. But, with steady commitment and a little patience, you will see results after some time.
Social Marketing – The Internet is in a web 2.0 age and your website needs to keep up with the trends. Social marketing is crucial to creating greater visibility to your clients and potential customers. At the very least, your company’s website should have a Twitter, Linked-In and Facebook page. These social networking pages will bring an informal informational aspect to those researching your company. On top of this, social networking webpages help to increase your SEO.
These are merely three SEO tips and techniques every business website should be employing. There are hundreds more, but those are best left to experienced professionals. Check out iScripts Dedicated Development Team to get list of things you should do to improve your SE rankings. You do not to hire us to do this. If you have time you can do the items in the SEO check list. If you do not have time/expertize, our SEO experts are happy to assist you.
Please understand these activities help you move in the right direction, but, as with marketing efforts of any kind, we cannot guarantee results or time frames. We finish our SEO services within 8-10 business days after your website is finished. It may take some more time for some of these activities to show results.