Small and midsized businesses are now catching on to the extreme importance of SEO and Internet marketing and its profound impact on the success of websites. While there is an enormous amount of SEO techniques that are best left to professional companies, the following SEO tips and techniques are simple enough for a small or midsized business to manage on their own.
Backlinks to Website – Backlinks are an important aspect of SEO, as Google and other search engines give much weight to backlinks in their algorithm formulas that rank websites. Google and other search engines perceive backlinks as citations of sorts. If your page is important enough for other sites to link to it, you content is probably relevant and worth a good ranking on search engine results pages (SERPs).
There are many ways to increase backlinks to your website; however, quality should rank over quantity. Links to your website should stay within your website’s genre and the page linking to your site should have a high page ranking itself. The quickest and easiest way to generate more backlinks is to submit your website to online directories like DMOZ.org and others. List your site in the appropriate genre category. Other ways to build backlinks is to submit your company’s press releases to sites like PRWeb.com and PRnewswire.com.
Patience & Commitment – There is a big misconception out there that SEO is a one time investment. However, search engines are always changing their formulas, competition is always growing, and website content quickly gets outdated. Therefore, a constant commitment to basic SEO techniques is necessary to maintain a good SERP ranking. Also, don’t expect your website to fly up to Google’s first page in a week. It’s highly unlikely that will happen. But, with steady commitment and a little patience, you will see results after some time.
Social Marketing – The Internet is in a web 2.0 age and your website needs to keep up with the trends. Social marketing is crucial to creating greater visibility to your clients and potential customers. At the very least, your company’s website should have a Twitter, Linked-In and Facebook page. These social networking pages will bring an informal informational aspect to those researching your company. On top of this, social networking webpages help to increase your SEO.
These are merely three SEO tips and techniques every business website should be employing. There are hundreds more, but those are best left to experienced professionals. If you have time you can do the items in the SEO check list. If you do not have time/expertise, our SEO experts are happy to assist you.
Do you need to hire an SEO professional?
SEO, or Search Engine Optimization, is changing. Ten years ago, you could rely on Google to find you on their own by using the magic of their engineers and their proprietary algorithm. However, people figured out how Google works. Over time, this has lead to a huge amount of firms offering SEO to their clients and has changed the rules of the game for everyone. No longer is it enough to have a simple, informative website. All the clamoring to get to the top of Google’s first page pushes out legitimate sites in favor of those who have figured out how to manipulate the rankings.
Content especially must be specifically manipulated for specific keywords. In the good old days, a nice website included some very simple items; an ‘about us’ page, a site map, a list of products or services, and a home page explaining what the site was about. Now, in order for a website to get a decent ranking on the search results, it must be packed with keywords that make the site look like it was written with poor grammar, or worse – completely unreadable.
Many programs have been written with SEO in mind, but even though they may automate some aspects of SEO, many of these fall short. They may take a few steps to help your site look better in the search engines’ eyes, but many search engines look at different aspects of the website to rank them. These programs don’t specify which are changes are the best for a specific engine; they just apply generic steps that often aren’t enough for quality rankings.
Lastly, quality SEO efforts take a significant amount of time to complete and take effect. SEO is better understood as “marketing to the search engines.” The goal with this is to get the attention of the search engines, themselves – not customers. Since you’ll be running a quality business, meeting the needs of paying customers, isn’t your time better spent attending to them rather than working to make the search engines happy?
With this in mind, doesn’t it make sense to let the professionals handle your SEO? Check out iScripts Dedicated Development Team to get list of things you should do to improve your SE rankings.
Please understand these activities help you move in the right direction, but, as with marketing efforts of any kind, we cannot guarantee results or time frames. We finish our SEO services within 8-10 business days after your website is finished. It may take some more time for some of these activities to show results.