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How Mobile Apps Can Help Improve Your Business Reach?

by Sheri Levitt

The great philosopher, Heraclitus, once said: “The only thing that is constant is change.” This is a universal truth and strikingly applicable to the major changes and advancements we’ve seen in recent years. Technological advances have thrust mankind ahead, in socializing, business and various aspects of life.


From international markets to personal relationships, the technology boom has affected all our lives in an incredible way with lasting impacts. Although many other revolutions have changed the world in the past, few were rapid enough to change and grow during the process, making even greater strides and immediate changes.

Foreseeing, investing in and making the best out of these situations is crucial for new-age business people to find success.

For the last half of the decade, one revolution that’s brought on enormous change has been Mobile Apps. Time spent in using mobile gadgets has tremendously increased while the average time spent using apps has gone up to nearly 87% against that of websites and browsers.

We are all aware of the advances in mobile technology that have fueled the mobile app industry. OS-based devices and hardware advances have ruled out many big players in the mobile industry and we can now see an iOS and Android duopoly on the scene. These advances have been supported by the growth of mobile app technology. Thanks to the scaling requirements for mobile apps, incremental mobile innovation is still occurring.

With the wide acceptance of mobile apps in recent times, it is almost high time to dig out the potential gem for our business from this industry. But, is it the popularity alone that makes it a profitable prospect? Certainly not! They are easy, instant, resourceful and secure.

Various business processes have been simplified, accelerated and enriched with the inclusion of mobile apps in the resource set. Let’s consider the majority of them and analyze how mobile apps play a pivotal role in the new age business schema. These are some of the main benefits of mobile app development:

Branding and Advertisements

Brand visibility is ensured as it is just a swipe away from your customer. Every day, potential customers come across your brand name and logo making them think of your services. Branding has never been easier and quicker than this and even advertising has new rulebooks with the introduction of mobile apps.

custom Android and iOS mobile apps

Customer Experience

Many amenities business or service websites cannot offer are covered in mobile apps instead. This can be in the form of real-time support, CTA buttons, easy payment services, secure transactions, fast response times, service confirmation and personalized or localized services to ensure greater customer satisfaction.

Hardware resources can be heavily utilized to provide better services like navigation, biometric security and many more. While your customers can access your services any time they want and while on the fly, you can get more customers and valuable information and feedback about consumer behavior using mobile apps as well.


Mobile apps can double as a valuable marketing tool also. It can be easily linked with Facebook, Twitter and other social media sites. This means, with a single tap, customers can share your app with their own network, talk about their experience with your company, which can then offer you free publicity.

Plus, using push notifications, you can quickly send upcoming promotions or special events to your customers and prospects. Apps provide a channel to constantly give updates regarding your services and new offers to your customers.

Potential Source of Income

Besides the websites and physical stores, mobile apps can also be another revenue channel for your business. For example, by providing functionality to make restaurant reservations, book concert tickets, or buy goods and services, you are making revenue generation possible within a few taps of a finger.

Furthermore, you can also earn money by charging app users when they upgrade, or by offering in-app advertisements. You can also include mobile app-exclusive discounts or specials to make sure customers check the app often.

There are many potential benefits of mobile applications in terms of boosting productivity, efficiency, competitive edge and user experience. But that’s not all. Apps are really a great tool to easily experiment new business models also. You are able to get results much faster without having to spend a fortune on resources and analytics than conventional methods.

This can work for any free online service that wants to implement paid-business services, like online stores, which is an example. Instagram and Facebook stores are easily implemented and can be introduced as a new model of online business.

You may have to seek professional expertise and advice as the go-mobile is really big and to make sure that you have the best among your competitors. An engaging product always helps, but to have your customers within reach is vital. You cannot settle for simplicity as customers are constantly moving and always appreciate better services.

iScripts can get your business to go-mobile with custom Android and iOS mobile app development services. Besides pre-built solutions for various businesses like multi-vendor marketplaces, online restaurant delivery systems, on-demand services and many more, you can contact us for custom development based on your requirements.

Be the part of the change and make it before the times change. Our mobile team can easily develop custom mobile iOS and Android apps for online and brick and mortar businesses. We already built the Android and iOS apps for our turnkey scripts. 

Have questions about our web software and mobile apps and how it can work with your existing business or online business idea?

Call us at (312) 423-6728 with any questions you may have. We would be glad to explain how our software works, including any additional business needs you may have.

We also offer custom development of web and mobile apps at a reasonable rate.

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