Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, made a bold prediction on 2008. She claimed would mobile would overtake fixed Internet access by 2014. Well, this turned out so true, we could now consider it an understatement.
By the arrival of smartphones and Android, the inclusion of more people within the internet mesh was not a big deal. However, the game-changing role was played by the mobile apps which eventually made the paradigm shift in the whole internet business.
Starting with internet giants like YouTube, Twitter and businesses like Dominos, the app revolution brought down the workload for normal browsers to considerable levels. The way in which a business or online service engages with its customers significantly changes when an app is connecting them. This sole reason has made entrepreneurs have a shift in views regarding their business processes and strategies.
Marketing has found new dimensions with the mobile apps and trend has grown to a level that we can see businesses sprouting out just from a mobile app alone. In fact, many business ideas start with an app and incorporate full business ideas later by building their services over it.
Initially, only the big names had invested in this arena but more and more small and midsize businesses are following the mobile trend. They now understand that an effective mobile strategy involves more than just a mobile-friendly website. All business types and sizes have come to realize how mobile apps can simplify, accelerate and enrich their business processes with the inclusion of mobile apps in the resource set.
How is going down this path beneficial to you? Examine the following points:
- Visibility
There’s no doubt how important the smartphone has become. It is now an integral part of one’s life. If your brand is just around the corner, your customers are unknowingly tied to your network forever. An app is a window through which your customer can easily reach out to you.
- A Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
The benefit of having a mobile app is that you can provide informations One of the biggest benefits of having a mobile app is that you can provide the informations to your customers regarding promotions and sales. Through push notifications, you can easily remind your customers about products and services.
- Branding and Advertisements
Each day customer come across your brand and logo which make them think of your services. Advertisements has new rules by the introduction of mobile apps.
- Improve Customer Engagement
How customers reach to you differs and mostly, their issues and queries largely vary. If you provide more than one channel for this, usable for both urgent and non-urgent issues, the customer engagement with your business is going to be richer and meaningful.
- Stand Out From the Competition
Be the first in your field to offer a mobile app to your customers. There are huge potential benefits of mobile applications in terms of boosting productivity, efficiency, competitive edge, and user experience. But that’s not all! Apps are a really great tool to easily experiment with new business models also. You are able to get results much faster without having to spend a fortune on resources and analysis than the conventional methods.
You may get a lot of pre-built mobile app solutions for your business but each business differs and each mobile app needs a different treatment. Standing ahead of your competitors not only involves a mere presence in this area but being unique in its whole concept and thus, it requires professional backing.
iScripts will help your business to start easily using custom Android and iOS mobile app development services. iScripts provides custom development and dedicated development services which help you get the exact treatment for your own business strategy.
For custom development you can contact the team and they will manage it based on the requirements. Turnkey solutions can improve your business in a better way. A turnkey solution is a system that can be implemented into your business processes to fulfill a variety of your needs
You may have heard the phrase about “Is there any app for this thing?” Since mobile apps came into the online business they took over almost every field like Social networking, utilities, uber, eCommerce, lifestyle etc. It’s a true fact that today the app is available for almost everything. An app has made life easier and simpler.
Mobile apps play an important role in your business. Do you know why? According to the studies 68% of the Americans own a smartphone and spends around 165 minutes daily. Which means a person with smartphone and app available can reach more audience and can generate more profit.
If you want to prepare for the future and start seeing the massive benefits right out the gate, you’ll need a mobile app. Here are some ways to obtain benefits for your business while creating a mobile app.
- MASSIVE CHANCE TO GROW E-BUSINESS
In today’s scenario, the world now grows faster with digitization in internet market through websites in the internet business and now uplifting with mobile apps. You can move ahead with your business in the regional market to the worldwide market. How can it be made possible? Just as simple as with your own mobile application, it happens.
- MARKETING
Mobile apps can double as a valuable marketing tool also. It can be easily integrated with Facebook, Twitter, and other social media sites. This means, with a single tap, customers can share your app with their own network, talk about their experience with your company, which can then offer you free publicity. Plus, using push notifications, you can quickly send upcoming promotions or special events to your customers and prospects. Apps provide a channel to constantly give updates regarding your services and new offers to your customers.
- STAND OUT FROM THE COMPETITION
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
- MAKE FAST, SEAMLESS APPOINTMENT SCHEDULING
If you are offering a service through app, then users will be looking for appointments for the easier approach.
- MAKE YOU MORE COMFORTABLE
In this competitive world of business, you can’t reach to the targeting clients at the same time and different places. You have a simple and widespread choice to fit your business into a mobile app is a reason to make you happier and get more earnings through it.
- IMPROVE CUSTOMER ENGAGEMENT
How customers reach to you differs and mostly, their issues and queries largely vary. If you provide more than one channel for this, usable for both urgent and non-urgent issues, the customer engagement with your business is going to be richer and meaningful.
Other Benefits of a Mobile App Includes:
- Inform users of new products and offers
- Stand out from the competition
- Reach out to younger demographics
- Sync users’ email and social media accounts
You may find a lot of pre-built mobile app solutions for your business but each business differs and each mobile app needs a different treatment. Standing ahead of your competitors not only involves a mere presence in this area but being unique in its whole concept and thus, it requires professional backing.
If you are planning to start a business but have some confusions then you should learn how to start an online business?
iScripts mobile team have already built Android and iOS apps for our turnkey scripts. Contact us at any time by emailing sales@iscripts.com or for an immediate response, call (312) 423-6728.
Multi-Vendor Shopping Cart – iScripts MultiCart: Mobile Apps
The Ultimate On-Demand Service Platform – iScripts UberforX: Mobile Apps
iScripts UberforX is an on-demand service platform where you can run any kind of services for various industries. You can build Uber-like service and other like medical, food, automobile and more.
Mobile apps are available for both providers and users.
These are some of our mobile apps we built for our scripts and softwares. If you have an idea, we can help you to create it for you.
Feel free to ask any questions about our web software and mobile apps. Call us at (312) 423-6728 or mail us at submit@iscripts.com
We are happy to solve your doubts and to find a perfect solution for your idea.
