Home Business Model Study Grubhub & Seamless Merger

Grubhub & Seamless Merger

by Aji Abraham

Recently, GrubHub & Seamless have merged and the new entity is now known as GrubHub Seamless. Seamless was originally marketed to corporate New York and it has been decided that the brand will remain unchanged. I decided to take a look at the merger’s impact on the restaurant industry and try to determine whether or not this would really have an effect on the industry as a whole.Devour_ordering-food-online

Since GrubHub Seamless’ merger, the two sites processed on average over 174,000 orders per day throughout 2014 so far. The CEO noted that GrubHub Seamless generates billions of dollars for local restaurants; however, is that really the case?

OpenTable is a subsidiary of Priceline and this is another booking or reservation system used for restaurants. OpenTable is interesting because it requires the customer to actually visit the brick and mortar restaurant location. I feel that if you are in the restaurant business, this is a better option because the foot traffic itself is very beneficial.

OpenTable will still have to compete with GrubHub Seamless, but it appeals to a different market. GrubHub Seamless is for the user who is in a hurry or needs the convenience of staying at the location they are at to eat. OpenTable is effective in a sense that it reserves a table and there should theoretically be little wait time; however, dining in is still a process in itself.

I feel that Yelp or Google is a much larger threat to GrubHub Seamless than OpenTable. The power of customer reviews can make or break a business. If there is a new restaurant that you are unsure about, the first thing would be to look up reviews on service, pricing, and taste.

On Yelp, users give thorough reviews about service, explain their negative experiences, and even mention the ambiance or crowds that visit the restaurant. Google has a different strength. Google has strength in overall search and the ability to find a restaurant. The reviews on Yelp and overall site rank or SEO has an effect on your placement.

iScripts NetMenus Restaurant App

iScripts NetMenus now has an iPhone app available and when you purchase the app, it comes with a license for the software as well. This means that your restaurant or online food court can not only process orders via the mobile app, but also orders from your website.

The iScripts NetMenus app has the power to not only increase traffic, but increase brand awareness. The software is fully customizable to where you can upload your logos as well as the home screen. The user friendly app has the ability to change the restaurant industry for the better.

Forget the extremely high commission fees of online food courts such as Seamless GrubHub and grow your restaurant with the most up to date internet marketing solution! The restaurant industry can be a very tough industry to break into or if your restaurant is a hidden gem, make sure that your dining experience is known by the consumers in your area!

If you would like to find out more try the FREE live demo of iScripts NetMenus visit here: https://www.iscripts.com/netmenus/demo.php

OR if you would like to purchase the iScripts NetMenus Restaurant App visit: http://www.gizmoplay.com/apps/view-item/57/Restaurant-App.html

Feel free to contact sales@iscripts.com if you have any questions about purchasing the iScripts NetMenus software.

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