We are presently on a verge where Mobile Technology is flourishing and we are witnessing market disruption by technology companies who are taking advantage of the wave in mobility. Be it the fast food industry, like KFC or McDonalds, they have integrated their business with a customer-focused mobile app to deliver a richer experience to customers.
Today almost all top business have their own dedicated applications. We have seen media related websites surging to have their application trend on Play Store & Apple App Stores. According to few smart Insights we have known that around 90% mobile users prefer using apps to access media instead of going to a website, highlighting the importance of mobile application in today’s time.
As we can already find that there is a growing number of mobile users and businesses offering their own application. At this point, there is no reason why you should not have your own mobile app.
- Enhanced Branding Opportunity
Mobile applications are seen as a trendsetting activity and make people more loyal. The theory is pretty simple when you see a company’s name and logo on an application, you would find it difficult to forget the name. And you would not neglect the application next time you are looking to that extra discount on shopping or get that enhanced update about your food delivery. These mobile applications some with so many rich features, such as push notifications. You can remind users of a special offer to get their attention. Or you can get even more personal with notifications. But you should always be aware that personal branding will work only if you have the right details of your customers.
- Scale Customer Engagement
Mobile applications are an easier way to engage with your customers. They can help you do everything from taking suggestions and feedback to having full conversations. People spend close to 30 hours per month on mobile applications. They help take several decisions including ‘what to see’, ‘what to wear’ and even ‘what to eat’ based on app. This gives businesses a great opportunity to engage customers and get the desired outcome. Since users are already using mobile, the engagement rate is higher on apps. All they have to do is open the app and you get the desired result within seconds. An easy way to increase engagement is by allowing social media sharing, which will enable users to share your content on social media platforms, bringing you more eyeballs eventually.
- Acquire More Customers
The right mobile app can help you get more business. But for this to happen you will have to market the app as well. According to reports, only 40% apps are searched through search engines or mobile app platforms, and more than half the apps are reached through official platforms. So when you get an app, you must promote it on your other platforms, including your social media pages and official website.
But how does an app help your business if you are having to promote it? The truth is that you are losing on a number of potential clients by not having a mobile app. Since 20% of Internet users only use mobile devices to browse the web, you are losing on a large portion of this 20% since a large chunk of these users will never order from you unless you have an app.
- Provide More Value to your Customer
Mobile apps help customers save time and energy. A number of users will not bear the trouble of going to a website to make an order. They want everything with one click. Domino’s seems to have learn this well and is now offering No-Click Pizzas Campaigns like these are pushing the envelope. While the numbers are not in yet, experts believe that this tactic will greatly aid Domino’s increase its sales since it is all about offering more to customers. In addition, mobile apps can help you serve customers better. Several universities now allow students to access their transcript and schedules using mobile apps. This removes the need to go to the web allowing students to have an overall better experience. You can also do the same by letting users do more on your app. You can use mobile apps as the strongest weapon in your arsenal. Having an app will put you in a different league allowing you to cater to more people in a professional manner. Plus, your target audience will also consider you to be serious about business and take more interest in what you have to offer when you have a mobile app.
Where does your business stand? Regardless of the type of business you have or industry you work in, mobile apps are now a necessity and an expectation. Depending on your budget, this may come off as a “nice-to-have” feature, but don’t get stuck by making that assumption. Mobile apps can be affordable and easy to manage, even on a budget.
iScripts offer turn-key solutions, including web site creation, e-commerce development, database integration, and managed services, supporting your organization’s total online presence. We can help your business stay tech-savvy even if you aren’t!
Our mobile team can easily develop custom mobile iOS and Android apps for online and brick and mortar businesses. We already built Android and iOS app for our turnkey scripts. Contact us at any time by emailing firstname.lastname@example.org or for an immediate response, call (312) 423-6728.
Have questions about our web software and mobile apps and how it can work with your existing business or online idea? Call us at (312) 423-6728 with any questions you may have. We’d be happy to explain how our software works, including any additional business needs you may have. We also offer custom development of web and mobile apps at a reasonable rate.
All you need to get started in a domain and hosting provider. If you are unsure about hosting providers, contact us for referrals or ask about our super basic and easy-to-use iScripts cloud options.
Need more information on mobile apps, features or possible ideas for your business? For more information or questions related to how you can take advantage of the platform, contact a project manager at (312) 423-6728 or send an email to email@example.com