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40+ FREE Marketing Resources for Entrepreneurs and Startups

by Noyal Sharook

This post is for all the entrepreneurs, startups and marketers who do not have a big marketing budget to spend on paid resources.

I have created an extensive list of free marketing resources organized by the type of marketing platform/tool, that you can use to grow your own business.

Here are 40+ FREE marketing tools and resources that will help you increase your website’s traffic, and grow your brand online.

Search Engine Optimization

blue search tool

These SEO tools and resources will provide you with valuable assistance when you’re trying to rank your web pages in search engines.

  • SimilarWeb: SimilarWeb is an easy to use platform that lets you check and analyze the traffic for any website.
  • Backlinko: Brian Dean started Backlinko to help digital marketers become better at SEO, it’s now one of the biggest SEO blogs in the world.
  • Ahrefs Blo: The Ahrefs blog, is an advanced SEO blog created by the team at Ahrefs who have created many of the best SEO tools around.
  • BuzzSumo: BuzzSumo provides you with content insights and ideas, helping you to create content that will perform well.
  • Moz Link Explorer: The Moz Link Explorer will display domain authority and backlink data for any domain name or website page.
  • The Reddit Keyword Research Tool: Type the name of a subreddit and this tool will extract the keywords along with their search volume for the subreddit that you picked.
  • KeywordTool.io: This easy-to-use keyword research tool is a great alternative to Google Keyword Planner, use it to find keywords for Google, YouTube, Bing, Amazon, and more.
  • WordStream Keyword Tool: Enter a webpage URL or keyword along with the location and industry that you want to target, and this tool will display relevant keyword ideas supplemented with search volume, CPC, and competition data.
  • Answer The Public: By entering a topic, brand, or product name into this tool, it will display related questions and terms that people are searching into Google, which can be used as keywords or content ideas.

Read more: 5 SEO mistakes to avoid

Email Marketing

Email marketing tools are used to build email lists, and send informational and promotional emails to your subscribers.

  • Klaviyo: Klaviyo is an email marketing platform that comes highly recommended by many experts. It’s easy-to-use, and allows you to create an entirely new series of emails for each piece of content you produce.
  • Sendinblue: Sendinblue is an online platform that was developed to help business owners and marketers grow their email
  • AWeber: AWeber is one of the most popular and well-known email marketing platforms out there and it is used by many large and small businesses worldwide.
  • Mailchimp: Mailchimp is a marketing software that helps businesses create and deliver email campaigns.
  • MailerLite: This is a content marketing platform with a focus on email marketing for professionals, it focuses on getting people to subscribe, engage, and ultimately convert into customers.
  • SendFox: SendFox enables you to create and manage multiple campaign groups, integrate automated features such as drip marketing, capture customer data via opt-ins and gain access to a wide range of powerful tools and features that will make your work easier and accelerate your results.
  • Benchmark: Benchmark delivers a unique blend of tools, technologies and best practices designed to help you maximize your email marketing potential.

Read more: 5 Reasons Why You Should be Building an Email List

Social Media Management

Social media management tools are used to schedule posts, respond to interactions, and view account analytics.

  • Buffer: Buffer is a social media management tool that helps you schedule posts to your personal and professional Facebook, Twitter, LinkedIn, Google+, and other accounts.
  • Hootsuite: Hootsuite is a social media management tool that allows you to control your social media accounts from one dashboard.
  • TweetDeck: TweetDeck is a browser-based tool that simplifies the process of managing your Twitter account, viewing your mentions, and interacting with your audience.
  • Later: Later makes managing your social media accounts easy. It offers powerful features like sharing photos, videos, status updates and more across your Facebook, Instagram, LinkedIn and Twitter accounts.
  • ThreadCreator: This is a useful tool that makes it easy for you to create and publish threads to your Twitter page.
  • Quora Marketing Tool: The Quora Marketing Tool is a Google Chrome extension that gives you insights on every question on Quora, so that you know which ones you should answer.

Website Tools & Resources

Want to make your website faster, more engaging, or increase your conversion rate?

Use these tools and resources to build or improve your website.

  • WordPress: WordPress is open source software you can use to create a website or blog.
  • Hotjar: Use Hotjar to create website heatmaps that show you how users interact with your website.
  • QuickSprout: QuickSprout provides you with resources, tutorials, and advice on how to improve your website and grow your business.
  • W3Schools: An online platform designed to make learning web development easy and accessible for everyone.
  • ZeroSSL: ZeroSSL is an easy-to-use platform for generating SSL certificates for your website.

Content Creation & Design

These tools and resources will make content creation and graphic design tasks really easy.

  • Projector: Projector is an all-in-one tool for creating visually appealing presentations, social posts, GIFs, and videos.
  • Namecheap Logo Maker: A free tool that allows anyone to quickly and easily create a custom logo in just a couple of clicks.
  • unDraw: A collection of high-quality, open-source illustrations that you can use for free on any of your projects.
  • Canva: Canva is a free online platform that enables you to create graphics for blog posts, website content, social media, etc.
  • Blog Idea Generator by Topic: Enter a topic into this tool, and it will generate a specific blog post idea that you can use to create your own content.
  • ScreenGuru: The best tool for taking clean website screenshots in a matter of seconds.

Google Tools & Resources

All of these tools and resources are created by Google to help you grow your business online.

  • Google Analytics: Google Analytics is a system for managing and monitoring web traffic. It provides insights into site traffic and user interaction, including bounce rate, and user demographics.
  • Google Trends: Google Trends is a tool that shows you how popular certain keywords and topics have been over time.
  • Google My Business: The Google my business tool (GMB) is a way for small to medium sized businesses to get a foothold in the competitive search engine results pages (SERPs), and to help potential customers find their location and contact information.
  • Google Alerts: Google Alerts will monitor the web, and then alert you when your name or brand name is mentioned online.
  • Google Grow My Store: Want to find out what you can do to improve your customers’ online experience? Enter your domain name, and answer some questions, and Google will give you personalized recommendations on how to improve your customers’ online experience.
  • Google Test My Site: This is a free tool by Google that will show you how fast your website is, and what you can do to make it load faster.


Increase your productivity levels with these handy tools.

  • Notion: Notion is an all-in-one workspace for task management, planning, and note keeping.
  • Asana: Asana is a project management and collaboration tool that brings team members together.
  • Trello: Trello is an innovative project management software that helps you manage your tasks, projects, and ideas in a way that helps you get more done.

Bookmark this list, so that you can access it again whenever you may need it, and also share it around to help other like-minded entrepreneurs.

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