Your online business is up and running and you are sure people will love it… if only they could find it. You can cross your fingers and hope that people will see your site, but without proper SEO your beautiful site will be buried amongst the duds of the web. Good news, you can help your site to shine in the eyes of search engines with Google Analytics, a free toolkit that will help you make your website more appealing to search engines. While this service has been open and available for years, many people are unaware of its power. Therefore, we have assembled a quick and easy guide on how to use Google Analytics to increase your website’s visibility and profitability.
What exactly is Google Analytics? Google Analytics is a free and easy way to access detailed reports about your webpage’s visibility on Google. You will be able to see what keywords direct users to your site, what other sites have links to yours, and what errors may occur when Google is trying to access your pages. You can also find out how many visitors you are gaining from each keyword or link. Knowing this information will allow you to direct your efforts towards specific needs.
Beyond these basics, Google will also break down your site’s users. Want to know how many people are subscribing to your Google feeds? Curious about how long users stay on your site or which pages are viewed most often? Google Analytics can tell you all of that as well!
How can all of this information help you? Now that you know what people are looking for, you can adjust the site to meet their needs. If you notice you are generating a lot of traffic but visitors rarely stick around, enhance your content or design to keep people interested. If you realize that you get most of your traffic from keyword searches but don’t have many outside links to your site, find a way to get your links out there. The best part is that once you make these changes, you can watch them take effect through your Google Analytics account. If your numbers increase then you did something right, but if it doesn’t create a spike in traffic you know to move on to something else.
We know that everyone wants to use SEO to drive traffic, but we also know that many people don’t have time to monitor all of this themselves. Here at iScripts.com we offer very affordable SEO packages to take the burden off your shoulders. Click here to view our packages and learn how we can help you be a search engine hero.