Your online business is up and running and you are sure people will love it… if only they could find it. You can cross your fingers and hope that people will see your site, but without proper SEO your beautiful site will be buried amongst the duds of the web. Good news, you can help your site to shine in the eyes of search engines with Google Analytics, a free toolkit that will help you make your website more appealing to search engines. While this service has been open and available for years, many people are unaware of its power. Therefore, we have assembled a quick and easy guide on how to use Google Analytics to increase your website’s visibility and profitability.

What exactly is Google Analytics? Google Analytics is a free and easy way to access detailed reports about your webpage’s visibility on Google. You will be able to see what keywords direct users to your site, what other sites have links to yours, and what errors may occur when Google is trying to access your pages. You can also find out how many visitors you are gaining from each keyword or link. Knowing this information will allow you to direct your efforts towards specific needs.

Beyond these basics, Google will also break down your site’s users. Want to know how many people are subscribing to your Google feeds? Curious about how long users stay on your site or which pages are viewed most often? Google Analytics can tell you all of that as well!

How can all of this information help you? Now that you know what people are looking for, you can adjust the site to meet their needs. If you notice you are generating a lot of traffic but visitors rarely stick around, enhance your content or design to keep people interested. If you realize that you get most of your traffic from keyword searches but don’t have many outside links to your site, find a way to get your links out there. The best part is that once you make these changes, you can watch them take effect through your Google Analytics account. If your numbers increase then you did something right, but if it doesn’t create a spike in traffic you know to move on to something else.

We know that everyone wants to use SEO to drive traffic, but we also know that many people don’t have time to monitor all of this themselves. Here at iScripts.com we offer several SEO packages to take the burden off your shoulders. Click here to view our packages and learn how we can help you be a search engine hero.

Websites are complicated pieces of software. Whether they are robust and nuanced ecommerce or content aggregators or simple HTML informational sites, all sites are subject to bugs or ‘hiccups’ from time to time. This is mainly due to the many types of variables that exist on the Web including different hosting options, programming languages working together, and users with many different browser options interacting with the application.

There are important things to know when a crisis like this happens.

1. Remember to stay calm. The last thing you want to do is panic when any sort of emergency happens, let alone something like a website error; these things happen. If it can be said that a website hiccup is equal to the website being confused, the last thing you need is to be panicked and confused, yourself!
2. Record the error. Taking to your web designer or webmaster about website hiccups is very close to speaking to your doctor about being sick. The first thing he asks is ‘where does it hurt?’ Since you are not your website, you may have to do a little research and record exactly what is wrong with your site before repairs can begin. Visit your site just like anyone would do when they arrived from Google and see what they would be seeing. Save any emails from users mentioning the hiccup and refer back to them. The more information you can collect, the easier it will be for the programmers to find the error and repair.
   1. Configuration changes: Did you make any changes you your site recently? Was anything added to your software? Changes large and small are equally important so be sure to document them all.
   2. Hosting changes: If you did not make any changes, large or small, to your site it is often likely that your hosting company has made some small changes to their settings. Check with them also to see if anything has changed on their end.
   3. ISP changes: Occasionally, IP addresses can be blocked by web providers for a variety of reasons. If you think this may be the case, try visiting your site through a proxy server, easily found on the internet. This allows you to view your site though the eyes of a third-party visitor.
3. Send all the info to your professional web designer. If you’ve done a good job of locating the errors and naming exactly what is broken, this will not only make your web designer happy but will let him get to fixing it right away instead of looking around himself for errors which can be tedious and time consuming. This means that he can focus on getting your site up and running ASAP and you back in business.
   
4. Check daily for updates. If your web designer is any good, you are probably not his only customer. He likely has many other things on his plate as well as attending to your hiccups. While your situation should certainly be a priority to him, it does not stop the phone from ringing with other customers and their needs. He is only human and can get distracted. Feel free to check in with him for a few minutes daily to see if he needs any additional information. This will help him keep you a high priority and speed the repair process.
   
5. Let all affected parties know about the fix, if inconvenienced. Once the site is fixed, any customers or users that were affected by the hiccup should be reassured that the site is back to ‘full speed ahead’. This helps to let your customers know that you care about their traffic and support your site 100%.
   

At iScripts.com, we support our software unconditionally. Our software quality is our reputation and we are always happy to help our clients find the ideal website for their business model and user base.

SEO, or Search Engine Optimization, is changing. Ten years ago, you could rely on Google to find you on their own by using the magic of their engineers and their proprietary algorithm. However, people figured out how Google works. Over time, this has lead to a huge amount of firms offering SEO to their clients and has changed the rules of the game for everyone. No longer is it enough to have a simple, informative website. All the clamoring to get to the top of Google’s first page pushes out legitimate sites in favor of those who have figured out how to manipulate the rankings.

Content especially must be specifically manipulated for specific keywords. In the good old days, a nice website included some very simple items; an ‘about us’ page, a site map, a list of products or services, and a home page explaining what the site was about. Now, in order for a website to get a decent ranking on the search results, it must be packed with keywords that make the site look like it was written with poor grammar, or worse – completely unreadable.

Many programs have been written with SEO in mind, but even though they may automate some aspects of SEO, many of these fall short. They may take a few steps to help your site look better in the search engines’ eyes, but many search engines look at different aspects of the website to rank them. These programs don’t specify which are changes are the best for a specific engine; they just apply generic steps that often aren’t enough for quality rankings.

Lastly, quality SEO efforts take a significant amount of time to complete and take effect. SEO is better understood as “marketing to the search engines.” The goal with this is to get the attention of the search engines, themselves – not customers. Since you’ll be running a quality business, meeting the needs of paying customers, isn’t your time better spent attending to them rather than working to make the search engines happy?

With this in mind, doesn’t it make sense to let the professionals handle your SEO? (click here to view our SEO options at iScripts.com)

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the “natural” or un-paid  search results. This makes your web site and its content attractive, relevant and visible to search engines and web searchers. In essence, any effort for SEO helps people find your site on the internet.

iScripts Search Engine Optimization is a full-service process that encompasses everything from an initial consultation to keyword generation, copywriting, website redevelopment, creation of incoming links, index submission, and reporting on final results.

5 Tips to Keep SEO Efforts on Track:

1. SEO is a process. It takes effort to rank highly in the search engines and it is very rare for results to occur overnight. It has been said that SEO is the marketing of your site to the search engines. As with standard marketing, nothing is concrete or certain about results of any efforts. Often, the best results are based on sustained efforts and persistence.
   
2. You receive results based on the amount of work you put into the process. The more effort you give for SEO, the bigger the results earned. Your site will not get the attention it deserves unless you take action. Often, a brand new site will be anonymous until proper SEO and marketing practices are used.
   
3. Competitor quantity is an indicator of a lucrative marketplace. How many competitors are there for your ideal keywords? If there aren’t very any, your job will be easier. If there are many, however, this is a double-edged sword. It will be harder to rank in the search results, but these sites are making money. If your SEO efforts can grab some market share, you know you can have a successful site just like them!
   
4. Timing Is Everything. If you have the next great idea out there, don’t wait for someone to launch a website first. If you’re first to get to the niche, you can have a head start on the search results when others come to compete with you. Additionally, time is one of the best tools when looking to gain a higher ranking. If you have been in the niche for a while, the search engines will reward you for sticking around and being a reliable resource for those keywords.
   
5. SEO efforts can get people to your front door, but they can’t make them walk through it. Even the best SEO practices cannot make people buy from your site. It will always be the responsibility of the site administrator to constantly update the copy and make his site communicate in the best, fastest, and easiest way possible. SEO will help you get the attention of people on the internet, but it won’t get you sales with a bit of effort.
   

We are proud to offer SEO services in three cost-effective packages:

• Starter SEO Package ($149.95)
  
• Premium SEO Package ($299.95)
  
• Ultimate SEO Package ($199/month)
  

Let our professional staff of copywriters, optimization engineers and link developers help your website climb to the top of the search engines.
Email us at: sales@iscripts.com
Talk to us directly: 1-(800)-569-5538

Click Affordable SEO Services for more information on what iScripts can do for you!

Amazon marketplace allows sellers list their items for sale through amazon.com. It offers credibility and brand recognition of Amazon.com to the smaller merchants with their own products. It was a decent alternative to creating own store and spend money on marketing, maintaining the online store. Amazon had monopoly in the marketplace for few years. But now more players are entering the market due to the success this business model. Recently Sears.com, Buy.com and Walmart.com announced they will be entering into online marketplace business. Some of these providers are offering product fulfillment services in addition to marketplace list and payment transaction management.

Overall this is a great opportunity for independent retailers who do not have the expertise to market their own products. This is also an opportunity for savvy marketers to create their own marketplace in niche markets. iScripts Multicart has been allowing users to create their own marketplace in any industry for the last 4 years, even before Amazon started this business model. You can create a multi vendor marketplace using this software. Recently we created few other variations of multi seller marketplace with slightly different models. They include original multi vendor shopping cart, multi seller platform for dropshippers , multi vendor multi seller platform. In addition we created online store builder and a standard shopping cart platform for retail merchants. Here is the comparison of all these shopping carts, supply chain platforms for distributed ecommerce.

Lately it seems most of the heavy weights in retail and manufacturing is slowly moving into distributed ecommerce space.