Do you have an online business or store? If so, chances are you are looking for ways to accept credit cards and other payments online. After all, collecting money the purpose of business! However, all the different online payment gateways out there can confuse and overwhelm the small business owner. PayPal, Merchant Plus, Google Checkout, Autorize.net, CyberSource, Amazon Payments, and Chase Paymentech are just a few of the most popular services available. How will you ever know which ones to offer to your customer? Luckily, we are here to help with the answers to many of your online payment questions!

First, it is important to understand just what an online payment gateway does for e-businesses. A payment gateway is a middleman between you and your customers. Simply stated, merchant services such as PayPal do the work for you. They gather the credit card information and send the money to the correct place. The payment gateway will let you manage your account, run reports, submit refunds, and send invoices. All the money handling can be done in one convenient location!

Now comes the time to choose the right service your small business. If you are just starting out in the e-commerce business you might want to consider using Third Party Processors, which are payment gateways and a merchant accounts rolled into one. The third party will accept credit card orders on behalf of your online business. This will streamline the process for your business so you can focus on other things and still let the money flow in.

To find more information on this topic see the article titled Accept Payments Online which provides with information on exactly how you can go about adding payment gateways to your website. The article also discusses the concept of ‘Merchant Account Solutions’ which explains the different companies like Auhorize.net, PSiGate, WorldPay to help you pick the right one.

To Read More about different payment gateways and how to pick the best one for your business needs please Click Here.

Summertime brings a collection of small business endeavors.  Garage sales, lemonade stands, and flea markets pop up every weekend bringing in customers looking for reasonably priced, unique items.  What if you could harness the power of the flea market and generate business from all over the country all year round?  Good news, you can!  iScripts eSwap is a barter software that allows you to create your own swap meet in minutes!

What is iScripts eSwap?

iScripts eSwap allows you to create your own online marketplace where users can buy, sell, and exchange items.  Your users can list items, negotiate with others, create wishlists, and swap items.  You can charge a listing fee for each item, escrow feeds, or monthly subscription fees.  Therefore you make money for offering a service without having to sell anything yourself!

Why is eswap more effective than your run-of-the-mill flea market?

Besides eliminating the need to worry about the general constraints of location and weather, your flea market can also eliminate the constraints uninterested customers place on a business.  Instead of generating business from only partially interested bargain shoppers, you can focus your attention on a certain product or type of product.  This will set you apart from all the generic garage sales on every corner throughout the summer.  By offering a place to swap just kitchen supplies, children’s toys, or clothes you can create loyal swappers who want to come back time and time again.

iScripts eSwap also allows for an unlimited number of users, categories, and products!  Reach out to a growing market and you can have a swapping service for an endless number of customers.   You can always expand your marketplace without having to worry about the amount of physical space it would take to run this sort of swap meet in a physical location!

Want to know more about iScripts eSwap and how it can help clear some clutter and put some money in your pocket? View our website and learn more about what iScripts eSwap can do for you.

People spend hours browsing the web, clicking here and there, stopping on a page and quickly moving on.  What makes them linger on a page?  What makes them want to come back?  Unfortunately, people don’t always remember a website because it had excellent content, great products, or impeccable services.  People need a reason to remember and a way to remember.  Here we present four tips for making sure your website is remembered so that people can come back and appreciate its incredible content.

1. 1. Create a catchy, easy-to-remember name and web address

A catchy, witty name will stick in people’s mind for days to come.  People may not remember “Joe’s Store” even if it had the greatest products simply because the name is too generic.  If someone can remember the title of your website they will be able to search for it in the future.  Similarly, an easy web address can make all the difference.  Keeping your web address short without any long strings of numbers will allow people to jump right to your website.  This is especially helpful if the keywords for your business are highly competitive in the world of search engines.

1. 2. Develop a Unique, Identifiable Logo

The target bulls-eye, the Facebook F, and the Nike Swoosh are all examples of the power of a simple, identifiable logo.  A logo can set your company apart from the rest, but only if it is customer friendly.  Overly complicated logos with multiple pictures and colors get lost in a viewer’s mind, so keeping your logo crisp yet unique can establish you as a professional, credible company.

1. 3. Use an effective layout and color scheme

A website equipped with ten different fonts, fifteen colors, flashing banners, and sound effects that blow out your ears will not gain any popularity.  Neither will a black and white webpage with font size twelve, double spaced, one-inch margin Times New Roman type.  The color scheme and layout of your page should reflect the goals of your company.  If you are selling baby products your layout can include pastel colors and little fuzzy animals.  This same layout would not be as effective for a tattoo and piercing shop per say.  Also, make sure to not overwhelm visitors with too much content at one time.  Break up the layout so it is easy to skim and comprehend.

1. 4. Add extra features

Pictures, videos, moving animations, and slogans can enhance the quality of your webpage.  After all, a picture is worth a thousand words, so adding a few can’t hurt.  Images will stick in a viewer’s mind.  Videos generate interest and convince the viewer to stick around a little longer.

Feel like all of this is a little over your head?  Are you more business minded and less web savvy?  Don’t worry, iScripts.com offers a range of script customization services to fit your needs.