It goes without saying that any website owner should always look to improve their site. These six valuable tips should always be in mind when taking steps to make any site easier to use, more efficient, stickier to the visitor, and a better site overall.

• Call To Action
  

  When someone “Google’s” your site, they want to know right away whether your website is what they were searching for. If your website homepage has an effective “Call to Action,” the whole site’s explanation in a single line or a visual stimulation to keep the visitor on your site, that would be a powerful signal to the visitor that they have arrived at the correct place. Ultimately, this will help to improve visitor “time on site’ and opportunity for interaction or a sale significantly.
  

• Know Your USP
  Your Unique Selling Point sets you apart from your competition. Your USP’s may be great customer service, low prices, products that can’t be bought elsewhere, free delivery, great support or other attractive qualities that your competition lacks. Take time to tell your customers what your USP is and you will be rewarded with repeat business. Customers remember visiting sites that are the best.
• Optimize Website Load Time
  Use “Combined files” to reduce number of HTTP requests and the number of image requests throughout the site. CSS sprites are very much preferred for this. Ask your webmaster to go for image maps and inline images as those will reduce the overall number of HTTP requests for your website. It is commonly known that the faster your website loads, the more it will attract your visitors to stay and read your information further. iScripts products are fully optimized for this process and have undergone hundreds of hours of testing to ensure the best customer experience possible.
• Make The Customer’s Life Easy
  A well designed website should aim to assist anyone to buy from your site. Following are some basic items that will make the user’s life inside your website easier and your website a “user friendly champion”:
  
  • Accessibility- Make the website accessible by identifying areas that could be viewed as problematic for challenged individuals. Although it may be viewed as a trivial task, an inaccessible website may affect your sales.
    
  • Browsers- 45% of the site’s users use Internet Explorer and 30% use Firefox. While your site should be optimized for these two leaders, do not lose your sales from the customers using other browsers like Apple’s Opera, Google’s Chrome and smaller browsers.
    
  • Be Bold- Use bold, eye-catching buttons or links for the major action controllers of the website. Make it simple for your visitors to figure where to go and they will thank you for it.
    
  • Usability- give your customer a clean transparent interface and working pattern of your website. If you sell products, your buyers should have a detailed technical specs, chat, ticket system and other interactive options to know more about the business and products.
    
  • All iScripts.com products are fully tested and optimized for customer-friendly user experiences.
• Elegant and professional design web page
  The more your website can attract your visitors to stay for a longer time, the higher your conversion rate will be.  If your design can reveal what you do in a website, it will increase the rate of conversion. Perfect use of theme for your blog, colors for the screen background, text, and “look and feel” designs for your website will surely persist in the mind of the customer that your website is appealing and reflective. At iScripts.com, we pride ourselves on the quality of design services available for customized software packages. Visit iScripts.com for more information.
• Contact Forms To Increase Leads
  Think about putting a small contact form and a small offer above that will definitely increase number of leads periodically. If you are just using a phone number on every page, there is nothing there to block your customers from contacting you.
  

If you have more questions about what professionals do to keep the visitors coming back to their sites, contact iScripts.com for more information!

Need Facebook fans? Contact Jon@iscripts.com for more information!

Do you have a garage full of items that are still useful but you no longer use? Perhaps you have a closet full of clothes that you no longer wear? Do you think of wasted money when your book shelf is stacked with all of these books you’ve already read? You are not the only person looking for a way to turn these lightly used goods into other useful items or even cash! Disposing of these items could result in a great loss as some can be sold for copious amounts of money.

In this age of computers and the Internet, the best thing to do is online swapping. Think of it as a yard or garage sale online. Instead of getting cash, you get other items you might need or want in exchange for your own unneeded and unwanted items. Better yet, as the admin of a site like this, you get profit in the form of success fees, memberships, featured listings, points-system purchases, and more!

iScripts eSwap is an innovative software program designed to create an online marketplace where users can buy, sell, or exchange items. The platform allows you the opportunity to offer your users a variety of options including listing fees, featured item fees, optional escrow fees, or monthly subscription. It gives you the flexibility to charge any or none of these fees from your users. The software supports most common payment gateways. Offline payment methods are also supported.

iScripts eSwap also supports either money based or point based operations. It provides numerous reports for admin, easy custom theme integration, and ability to run the system for swap only or for swap and sale together.

Check it out today and see the details! View the full list of features and checkout our Live Demo at iScripts eSwap.

Whatever your online business, your website’s main goal should be conjuring a decent amount of monthly traffic. No technologies or SEO software can make quality traffic filter to the website. Good content drives free traffic, creates loyalty and ultimately leads to success. Lack of content results in low search rankings, low traffic, and ultimately, failure. So, once you make your online business live, your next investing spot should be seeding your website. Here are some tips to take care of while you seed your website:

• Make your Content Interesting – Let us use a dating website as an example of this important point: if you decide to populate your site with a variety of members ages 70 and above, chances are your site will not be attractive to a general audience. In the case of an ecommerce site, rare or eye-catching products in your online shopping mall will also help to retain attention and “stickiness” to your site. Listings of attractive and pertinent information regarding your business and site bring more genuine users and repeat visitors to your website.
  
• Business Related Contents- Never go with any listings in your website for the sake of adding contents. Contents in the website should be in the picture for your business. If it is an online community portal, listings of real estate properties or commodity details rather than some good user profiles may look awkward. A glance of any of the contents in the website should bring the idea of your business into the user’s mind, which indicates you are going generate repeat, quality traffic.
  
• Use internationally Standardized Keywords- Always use internationally recognized names, texts, videos, music etc…when you add contents. This allows your users to find your content easily, regardless of their location in the world. The best example of this is the different types of names that the article of clothing, a  ’sweater’ in the US can have. If someone in the UK wanted to buy one from your site, chances are they’d be looking for a ‘jumper’ instead. Capture their traffic by including that word in your site!
  
• Avoid Repeated Contents- Try to make the contents unique. If your online shopping mall contains the same products for a so-called seller “Albert” and a seller “Matt” instead of full named sellers and real-sounding locations and items, it only needs common sense to conclude that site admin used some third party tool to stuff the website.
  
• Use Real World Contents – Adding dummy and meaningless contents may result in the opposite reaction from your visitors. Do not forget the fact that visitors are not robots and can easily tell that you are not serious about your business! Real content is always preferred to SEO or any artificial content creation.
  
• Update Your Contents – Make sure that there are periodic updates to your contents. For example, wall features on your social networking website should be recent wall postings with time stamps. Nothing turns visitors off faster than dated content. An added bonus to your SEO efforts is that Google loves new, fresh content! You will do much better for your site if you put in a little time and effort into keeping your site looking new.
  

If you have more questions about what professionals do to keep the visitors coming back to their sites, contact iScripts.com for more information!

Need Facebook fans? Contact Jon@iscripts.com for more information!

iScripts PrintLogic 1.1

We are proud to announce a new version of our powerful turnkey printing software solution, iScripts PrintLogic 1.1.

Due to popular demand, we have added several new features to our already robust solution for independent screen printers, t-shirt designers, commercial printers, sign makers, vinyl printers and DIY printing operations. In addition to offering a customized solution for online operations and direct ecommerce transactions, we have added several key features including:

• Drag-N-Drop Graphical Interface – users can add the text/graphic by an intuitive and interactive tool.
  
• Outline effect – users can add or delete outlined areas around images and text for a profession look
  
• Printable Area Editor – allows customized areas to be selected by the administrator for printable areas
  
• New themes included for even more professionally-made layout options
  
• And More…
  

 Watch Free Live Demo of online printing solution!