Google has proclaimed that they will increase the efficiency of their search engines by reducing spam contents.

“We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.
We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.”

How do you think Google is going to do this? What do you think Google will do?

a) Content farms may be down ranked
Within few months low quality Internet sites are going to have a tough time:
“As pure web spam has decreased over time, attention has shifted instead to content farms, which are sites with shallow or low-quality content.
We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.”

Google ranking might go down if you are creating a website solely for the purpose of monetization. A website created for the purpose of monetization will not help in the long run.

“One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:

1) Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
2) Displaying Google ads does not help a site’s rankings in Google; and
3) Buying Google ads does not increase a site’s rankings in Google’s search results.”

b) They may provide you an additional feature for you to tag other websites as spam
A user, who has a personal domain backlist for Google accounts, can remove spam sites from his search engines to get an optimized result. It is said by Google Matt Cutts that this will be an additional option in the future.

“We’ve definitely discussed this. Our policy in search quality is not to pre-announce things before they launch. If we offer an experiment along those lines, I’ll be among the first to show up here and let people know about it.”

c) Clone sites will lead to lower ranking
To increase Google ranking most spammers copy the content of an existing website. There was an instance were some spammers cloned the contents of Google Groups and actually obtained a higher ranking than the original existing Google Group in the Google search engine.