November 23, 2010

Distributed eCommerce: The Way of the Future

Filed under: Web services — Tags: , — Jon Skulemowski @ 11:55 am

Initially, during the birth of ecommerce, we envisioned a very simple sales process; one vendor, one storefront, and one distributor.  As the shape of ecommerce is changing, the product fulfillment is also taking a different shape

In 2006, Amazon Marketplace began to usher in a new era of “distributed eCommerce” and multiple vendors on a singular storefront. It was almost as if the retail giant was taking cues from the 2004 release of iScripts MultiCart – The multi-vendor shopping cart script!

Now, distributed ecommerce is evolving into a business model all with multiple sellers, multiple vendors, multiple branded storefronts, and multiple fulfillment models all managed by a single platform. This model has been successfully utilized by many kinds of marketers, resellers, and brick-and-mortar operations.

In response, the iScripts team has developed a massive, forward-compatible platform that is flexible enough for even the most detailed product fulfillment business plan. We challenge you to bring us an idea that this platform cannot manage!

Customer Spotlight: Merchrow.com – The Best Thing for Rock Bands Since the After-Party

Filed under: Customer, Uncategorized — Tags: , — Jon Skulemowski @ 11:51 am

Launching today from Lucky Number 17 is MerchRow.com. Built with from marriage of iScripts MultiCart technology and the ingenious business model of brothers Sandon and Brian Clark, it will revolutionize the screen printing business by offering an easy, drop ship model for band merchandise or any shirt vendor.

In unison with their gifted ability to screen print eye-catching product such as t-shirts, hats, and other clothing, Lucky Number 17 has created an outlet for bands to submit unique designs to the website and allow merchrow.com to manage production, payment processing, inventory management, and shipping of products.

According to their Facebook page, Merchrow.com “is an outlet for bands and brands to sell their gear online without having to buy their product and have it sit on the shelf, waiting to be sold. We have a full service screen-printing shop that can that can print on demand so we can service our clients touring needs and distribution demand.” Currently, they feature more than 50 bands from the local and extended area.

The genius of their system exists in the custom interface that allows bands to view their account, track sales, and profitably market goods to fans. The days of bands contracting screen printers to have single runs of shirts made only to carry unsold or unwanted inventory are numbered. With the inventory management of individual products and sizes, orders can be shipped directly from the production line to any customer, local distributor or band manager.

Visit the brand new MerchRow.com to view their growing number of items and designs…powered by iScripts MultiCart.

Seven Deadly Sins of a Bad E-Commerce Site

Filed under: Web services — Tags: , , , — rob @ 10:43 am

Many of your competitors are already doing business through the Internet. The yearly growth rate of e-commerce is over 25 percent. E-commerce segments for businesses that sell to other businesses or B2B, as it is called, is escalating at an even faster pace. Naturally, at some point, you too decide that you need to have a piece of this action!

The seven deadly sins of a bad e-commerce site are:

  • Lack of Product Information
  • Only One Ordering Method
  • Only One Payment Method
  • No Shopping Cart with Tax Calculation
  • No Guarantees
  • No Privacy Policy
  • Lack of Security

iScripts Multi Vendor Shopping Cart is a unique shopping cart software program that can help you create an e-commerce marketplace with multiple sellers in the backend.

iScripts MultiCart encompasses all the components required for a good e-commerce site. This unique concept allows you to create very unique e-commerce sites similar to Amazon marketplace or Etsy.com. Customize your site using a template system that allows for complete customization into your existing site.

Click on the following link to see a free online demo of iScripts MultiCart: http://www.iscripts.com/multicart/beforedemo.php.

To purchase iScripts MultiCart click on the following link: Buy iScripts MultiCart.

November 22, 2010

How To Get The Most From Your Search Engine Optimization Efforts

Filed under: Web services — Tags: , , — rob @ 3:36 pm

Small and midsized businesses are now catching on to the extreme importance of SEO and Internet marketing and its profound impact on the success of websites. While there is an enormous amount of SEO techniques that are best left to professional companies, the following SEO tips and techniques are simple enough for a small or midsized business to manage on their own.

Backlinks to Website – Backlinks are an important aspect of SEO, as Google and other search engines give much weight to backlinks in their algorithm formulas that rank websites. Google and other search engines perceive backlinks as citations of sorts. If your page is important enough for other sites to link to it, you content is probably relevant and worth a good ranking on search engine results pages (SERPs).

There are many ways to increase backlinks to your website; however, quality should rank over quantity. Links to your website should stay within your website’s genre and the page linking to your site should have a high page ranking itself. The quickest and easiest way to generate more backlinks is to submit your website to online directories like DMOZ.org and others. List your site in the appropriate genre category. Other ways to build backlinks is to submit your company’s press releases to sites like PRWeb.com and PRnewswire.com.

Patience & Commitment – There is a big misconception out there that SEO is a one time investment. However, search engines are always changing their formulas, competition is always growing, and website content quickly gets outdated. Therefore, a constant commitment to basic SEO techniques is necessary to maintain a good SERP ranking. Also, don’t expect your website to fly up to Google’s first page in a week. It’s highly unlikely that will happen. But, with steady commitment and a little patience, you will see results after some time.

Social Marketing - The Internet is in a web 2.0 age and your website needs to keep up with the trends. Social marketing is crucial to creating greater visibility to your clients and potential customers. At the very least, your company’s website should have a Twitter, Linked-In and Facebook page. These social networking pages will bring an informal informational aspect to those researching your company. On top of this, social networking webpages help to increase your SEO.

These are merely three SEO tips and techniques every business website should be employing. There are hundreds more, but those are best left to experienced professionals. Check out iScripts Affordable SEO Services to get list of things you should do to improve your SE rankings.  You do not to hire us to do this. If you have time you can do the items in the SEO check list.  If you do not have time/expertize,  our SEO experts are happy to assist you.

Please understand these activities help you move in the right direction, but, as with marketing efforts of any kind, we cannot guarantee results or time frames. We finish our SEO services within 8-10 business days after your website is finished. It may take some more time for some of these activities to show results.

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